Your brand’s personality plays an important role in the success of your business and your customers’ loyalty. Nowadays, having a good product is no longer sufficient, it’s table stakes. Customers are savvier and looking for reasons to resonate with your brand and what your brand mean in their life. Customers want to spend money with […]
Often times brands struggle to find enough content to fill their feed, they want a fresh, new perspective on what their brand represents and what they have to offer. Consumers and brand followers often have a great perspective on how they see the brand and may point out things about a brand that they didn’t […]
When we’re young and new to the world of entrepreneurship, we seek to do everything ourselves. Hell, I tried to do everything myself when I launched Fullmoon Digital 3 years ago — and I fell flat on my face. It’s a great way to save money – which a self-funded startup normally don’t have in […]
Do you have a digital marketing team equipped for success? Most companies think they do, but in reality, all the have are people who are working because of a paycheck. It’s safe to say that every aspect of your business requires equal attention. No matter the size of the issue or element at hand, it’s […]
Forecasting your eCommerce traffic and sales is something many businesses and brands must do “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe” –Abraham Lincoln. I created this eCommerce forecasting spreadsheet when I was managing a team of digital marketers managing campaigns for 35+ retail […]
Wikipedia defines company culture as: Organizational culture encompasses values and behaviors that contribute to the unique social and psychological environment of an organization… Throughout my career in large and small organizations, I’ve seen the best and worse of the impact of culture to the morale of employees. It’s common perception that larger companies have a […]
eCommerce Transformation Can Sustain and Scale Your Business According to Statista, global eCommerce sales are expected to increase 246% by 2021, from 1.3 trillion in 2014 to 4.5 trillion in 2021. 2021 is only 3 years away and this momentum is not showing any signs of slowing down. We’re living in a very exciting time where technology […]
“What would I tell my younger self?” The infamous question we all ask ourselves at least once in our lifetime. Reflecting is a great exercise, not because we can go back in time. But to demonstrate our mindfulness as we grow older, and hopefully impart wisdom to a mentee. One thing I’d tell my younger […]
This article goes against what most ad agencies will write about. In fact, what was I thinking to write an article about the exact opposite of what I am trying to accomplish for Fullmoon Digital? My friends, I believe that as much as there are a multitude of reasons to outsource your digital marketing, there […]
Resumes are dead. Anyone can create the fluffiest job description and experience, find a nice looking word document template and voila – a resume! After reading enough resumes, I started to see similarities…undeniable patterns from one to another. Statements such as “…increased the company’s revenue by 60%,” or “…improve campaign ROI by 7x,” or “…drove […]
If you have been following the news for the past 12 – 18 months, this shouldn’t come across as a surprise. Retailers are shutting its brick-and-mortar doors – dropping like flies. Tens of thousands of hardworking people are left without jobs – some have dedicated their entire career to retail. The future is bleak for […]
Just like Facebook’s News Feed Algorithm, some hated it and some loved it. When Instagram announced that they would be rolling out something similar there was the same mixed emotions about the changes. Instagram used to be a glorified platform to share 1×1 snapshots of your life but now it has turned into the fastest […]
When planning out a social media itinerary it is hard to visualize how everything will look throughout various social channels. But knowing how and what you want to deliver through social channels will help you create an image that will grab the attention of your potential clients. There are three major things to keep in […]
Today, you’re going to learn how to thrive with an “always-on” mindset. I’ll ALSO share 5 things every entrepreneur must understand to increase your odds of long-term success… …but first, let me share an observation. I’ve been networking in the digital marketing and eCommerce industry for more than two decades, and along the way I’ve […]
Warning: Not created for experts 🙂 This guide is designed for companies who are just starting to dabble in AdWords PPC. Managing Google AdWords PPC campaigns can go from a few simple to complex structures very quickly. It is easy to get carried away with expanding campaigns, ad groups, testing a laundry list of ad […]
