User-Generated Content: A Beginner’s Guide
User-generated content can be used at every level of the consumer buying process to enhance conversions. What should beginners know about it?
The Top 3 Social Media Management Platforms You Should Be Using
As digital marketing has evolved, so have the many tools available to help. Here are the top 3 social media management platforms we recommend.
How Should Your Brand Handle Social Media During a Recession?
No matter which industry your brand is a part of, you can enhance your social media presence even amid economic uncertainty. Here are our top 3 tips for posting on social media during a recession.
Your TikTok Strategy Guide: 4 Tips for Beginners
Brands all over are finding huge success reaching their audience through TikTok, and you can too! Here are our tips for beginners starting out on a new TikTok strategy.
Social Media for Internal Communications (Slack, Instant Message)
How To: Create Great Content as a Content Marketer in 2020
How to Create Effective Facebook Carousel Ads [With 8 Examples]
These Facebook ad examples show creative ways you can add carousel ads into your brand’s social strategy. Find out why these ads work and how to make them.
10 Guaranteed Strategies to Boost Your Social Media Engagement
Navigating the world of social media can be tricky whether it be for yourself or if you are managing a business. With all of the things you can do on social it might be hard to decipher what is right and what is wrong. For a change, we’re not going to focus on the tactics, […]
Ultimate Guide to Setting Up Your Facebook Campaign Objectives
Just like other advertising platforms, your Facebook advertising campaign goals can be designed to reach, engage, and convert. Every goal’s success is measured with specific primary metrics. As a result, the objective you choose will determine what optimization and bidding options you have throughout your campaign setup. Facebook is smart. The system is will equip […]
Why Influencers and Celebrity Clout Couldn’t Save The Fyre Festival
Bill McFarland and Ja Rule had their mind set on cementing their place in entertainment history. Creating a once-in-a-lifetime musical experience on an exotic island. The Fyre festival was going to be the most luxurious music festival to date — featuring top performers, celebrity chefs, and accommodation worthy of prince and princesses. Of course none […]
Social Media Customer Excellence Is The Real Long-Term Strategy
How to show your customers you really care? That’s a great question. I believe it’s the foundation of a thriving business. Why? Because without customers, who will you sell your products and services to? While it’s a hot topic for brands of all sizes, not many brands have succeeded in capturing the essence of customer […]
Derek Chew’s Golden Grid Facebook Strategy for Local Businesses
Local independent businesses struggle with Facebook marketing primarily because they lack an effective strategy. When I talk to local businesses, there are two common things they tell me. I’m a small business owner and have no one to run my Facebook ads. OR I’ve tried Facebook ads before and it didn’t work for me. These […]
A Solid Social Media Marketing Strategy To Take Your Brand From Zero to Hero
Do you need help getting started with your social media marketing strategy? Here’s the situation. You run an eCommerce business. You have social media profiles. But nobody engages with your content. Like any savvy business owner, you’re clear on one thing — you need traffic to your website. You have a few options. Google Ads. […]
How REI Solidified Their Purpose with #OptOutside on Black Friday
Black Friday is the biggest shopping season for retailers. The sales generated in one day can contribute to over 60 percent of the year. Hundreds of deal-seekers flock to stores every year ready to shop. For one brand in particular, Black Friday was an opportunity to share the company’s purpose with the public — customers, […]
10 Ways Social Media is Changing Churches Build Faith
Social media has influenced every interaction we have online. Social media allows you to engage all your friends and their connections. From sharing our latest news, what happened to our friends throughout the day, to sharing a picture of someone or something that we are proud of. This wasn’t possible 15 years ago. You and […]
