Marketing for Fashion and Apparel

Moving at the speed of culture

Create agile strategies that lean into trends. Design creative and media campaigns to meet evolving customer interests in luxury fashion and apparel.

Advance your goals

Reduce costs

Improve your advertising dollars by paying attention to campaign changes. Reduce costs related to mismanagement and lousy strategies.

Engaging creative

Effective promotional strategies and creative drives brand recognition. Targeted marketing campaigns can heighten your brands visibility, get more engagement, and drive sales.

Category optimization

Create a winning strategy for your fashion and apparel brand by optimizing inventory. Our experts monitor stock levels, sell-through rate, and forecasting to keep overheads low.

Digital marketing for fashion and apparel

Get better everything with the independent creative and media agency.

improve operations

Forward-thinking

Stay ahead of trends in the luxury fashion and apparel sector to create better brand-to-customer experiences — causing an increase in sales growth levels.

Improve user flow

Craft engaging and unforgettable customer journey for your luxury fashion and apparel brand. A memorable experience will pave the way for more return customers and grow revenue. 

Tailored solutions

Tailor solutions specific to the luxury fashion and apparel sector solve specific challenges. By providing custom-made options, FMDM enables businesses within the sector to reach unrivaled success.

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fmdm CASE STUDIES

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FMDM At a Glance

Mission to deliver impact for brands.
Over $550M in revenue generated.
Over $40M+ ad budget managed every year.
Percent minority certified and owned.
Years combined creative and media experience.
Trusted by over 60+ brands as their agency.

How FMDM helps apparel and fashion brands

Improve the customer journey and create enjoyable experiences with FMDM.

Frequently Asked Questions

How can FMDM leverage digital channels to market our apparel / fashion brand?

One of the most effective ways to boost visibility and reach for a brand is by using smart advertising strategies. This means customizing campaigns to target the right audience, creating content that really connects with them, optimizing plans to get the most out of your investment, working with influencers who can help spread the word about your product or service on social media, and making the most of platforms like Meta, Google, LinkedIn, and more.

FMDM has used these methods to expand our clients’ reach and enhance their image, shaping how people perceive them across different audiences. These same tactics not only get brands noticed but also ensure they’re heard louder and farther than ever before.

How can I get a proposal for my project?

If you’re looking for a retail or fashion media agency, please send us an email with a quick summary of your project or an RFI/RFP.

We usually reply within 36 hours to schedule an introductory call and ask any immediate questions. During our first call, we will discuss your challenges, ask questions about the project goals, audience, budget, timeline, and other details. Since we will be discussing sensitive information, we would be more than happy to sign an NDA — all client conversations are confidential.

What types of services can top media agency like FMDM offer fashion brands?

FMDM hires experienced marketers with stellar track record who have scaled some of the most popular brands. When you work with our agency, you are working with one of the best (if not the best) independent media agency.

Our agency offers digital strategies and campaigns across online and offline channels from search and social media to event activations and print. Your apparel and fashion brand can hire FMDM as your agency of record or specific services like content development, social media marketing, 3D animation, video production, SEO, PPC, email marketing, and more. 

View all our services here.

 

How do media agencies decide on the best strategies to use for a fashion and luxury brand?

Great question! Fortunately for our us, our team have worked on many high fashion brands over the years (we can share them on a call). The strategy for each fashion brand we work with has unique tactics that create advantages to win market share. We realize the complexities of challenges luxury brands are faced with; our team work closely with your brand to understand your customers then develop campaigns, messaging, and creative assets that win hearts and minds.

Some of the things FMDM looks at when developing strategies for fashion brands:

  • The needs of the fashion and luxury brand and its key stakeholders

  • The goals of the fashion retail industry brand

  • The trends of what consumers are looking for.
  • Technologies that are available for the industry

Above all, communication is still one of the most important way to achieve success. 

What sets top digital media agencies, such as FMDM apart?

FMDM has an in-depth understanding of the important parameters that determine success in the fashion industry, such as customer loyalty and retention, maintaining a sustainable future, and brand innovation.

This understanding is what sets top media agencies like FMDM above the rest. Our commitment to continuous and extensive research of the fashion sector makes us a strategic agency partner to fashion brands.

Why would fashion bands require a media agency?

A brand that is emerging or market leader requires the expertise of a good media agency like FMDM. With the fashion and luxury sector,  brands realize they need a media agency to keep up and stay ahead of their competition.

A Media and Creative agency like FMDM understands the digital landscape of fashion and luxury sector and able to come up with strategies that are impactful. 

What do you consider to be an apparel, fashion, luxury brand as a digital agency?

As a luxury fashion and apparel media agency, we have a wide variety of experience with all types of retail brands from apparel, fashion, and luxury to consumer goods brands. Our definition of an apparel and luxury fashion brand is one that produces exceptional products, promotes, and sells to consumers.

FMDM has helped top brands that sell denim, luxury sleepwear, uniforms, designer labels, active wear, outerwear, sports, and more achieve impactful results that exceed business goals.

What does an apparel, fashion, luxury digital agency do?

FMDM’s primary focus as an apparel, fashion, luxury digital agency is crafting the ultimate customer experience. Our belief is that by constantly keeping the customer experience in mind, our clients will be able to achieve impactful results – boosting customer acquisition and retention, digitally transforming their UX/UI, adopting technologies that drive higher engagement or gaining competitive to be a leader in the fashion and apparel sector.

What are the KPIs tracked by a digital marketing agency for a luxury brand?

Our primary goal is to measure metrics that help drive success for our clients. From click rates and video view rates to bounce rates and exits, our team analyze and report on meaningful metrics that connect the dots.

While there are many key performance indicators (KPIs) that apparel, fashion, luxury brands track, our team focus on improving conversion rates, customer acquisition, and customer retention.

What process should I expect from your fashion and apparel marketing agency?

Our agency believes in adapting and being ready to pivot where necessary. Brands work closely with us to define objectives, craft strategies, and execute campaigns across multi channels and platforms.

Our core process:

Discovery & Research
The onboarding process is one of the most important steps in our process. This is where our team meet with your team to outline requirements, ideate, set expectations, understand challenges, and audit existing strategies.

Digital Strategy
Once we have gathered important information, our strategists will create and define our go-to-market recommendations, campaigns, and establish milestones.

Execution and Analysis
We will build and launch campaigns, gather data, and make ongoing optimizations to improve future strategies.

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