The Challenge
Banks launched a new aftermarket product the PedalMonster throttle booster, with the main goal of reaching auto enthusiasts looking to reduce pedal lag and improve throttle response. With existing competitors like PedalCommander, we set our sights on ways to bring the PedalMonster to market. In an industry where brands are vying for attention, Banks was determined to let auto enthusiasts about their PedalMonster, which was a superior and safest throttle booster in the market.

The Work
When putting together the go-to-market strategy, our team knew that convincing auto enthusiasts that we have a better product will be our goal. With that in mind, we focused on two truths: the patented reverse safety technology and mobile app controls. 

This focus pushed the creative strategy forward, which reinforced our message across all channels and tactics including paid search, YouTube video ads, programmatic display, email, digital banner ads and organic social media. And when the PedalMonster was officially announced, the strategy and execution proved flexible enough to embrace the exciting news without needing to re-concept or overhaul our tactical approach.

The Outcome
Our goal was to launch the PedalMonster and ramp up our campaigns over 6 months. Instead, we exceeding sales forecast within the first 3 months of the campaign – surpassing expectations to become one of the best selling products in the history of BanksPower.com.