The Challenge
Fever-Tree launched a pilot brand campaign through Google’s Accelerated Team (AGT) program and was ready to expand their campaigns with an agency. As a premium mixer brand that have been rated #1 in the United States, we collaborated to define the right audience segment across video, social media, and CTV channels. It was important for Fever-Tree to increase brand awareness and reach more customers across key markets.  

Fever-Tree was determined to reach as many people as possible through their advertising campaigns — after all, if 3/4 of your drink is the mixer, then you should mix with the best.

The Work
We built custom audiences we knew had high interest that aligns with Fever-Tree mixer — cooking enthusiasts, people enjoying nightlife, business travelers, avid readers, luxury travelers, foodies, and high-end shoppers. 

This targeted approach guide the creative process, which pushed the team to optimize the videos produced for ad placements across YouTube, social media, and CTV. Continuous adjustments of target levers like age groups, gender, and DMAs delivered engagement metrics that outperformed industry benchmarks year over year.

The Outcome
Our goal was to make sure Fever-Tree’s brand and drinks were seen by as many consumers possible. We consistently exceed expectations with high video view rates, lowest cost per view, and industry-breaking engagement.