Is Your SEO Actually Selling Cars

Vanity Metrics vs. VDP Traffic: Is Your SEO Actually Selling Cars?

As a Dealership GM, you’ve seen the reports. Your agency highlights a 20% increase in “Total Impressions” or shows you a graph of “Keyword Rankings” that are all pointing up. It looks like progress. But then you look at your CRM. Your lead volume is flat, and your “Days to Turn” isn’t budging. This is […]

SEO will never die

Why SEO Will Never Die: Adapting, Not Ending, in the Age of AI

In the rapidly evolving landscape of digital marketing, one question seems to surface with every major technological shift: Is SEO dead? From the rise of social media to the advent of Generative AI (like Google’s AI Overviews and chatbots), pundits repeatedly predict the demise of Search Engine Optimization. Yet, despite these predictions, SEO not only […]

Mastering the Art of SEO Audits: Your Go-To Checklist

In today’s digital age, having a strong online presence is crucial for businesses of all sizes. But how do you ensure your website is performing at its peak and reaching its full potential in search engine rankings? Enter the SEO audit—a comprehensive evaluation that can uncover the strengths and weaknesses of your website’s SEO strategy.  […]

Overview of eCommerce Platforms for SEO

Overview of eCommerce Platforms for SEO Over the last fifteen years I have built, modified, repaired and generated traffic for countless online stores. And while there have been changes in the options for eCommerce platforms for SEO strategies, the ultimate goal has remained the same: more sales. It’s easy to lose sight of that goal, […]

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