What Is Email Marketing & How Does It Work? 

Did you know that email marketing is the most profitable and cost-effective direct marketing channel, generating an average return on investment of $36 for every $1 spent . That’s a higher return than any channel you can imagine — as long as you don’t buy into the hype of those 100X ROI social posts by “influencers.” Moving […]

10 Basic Reasons Why Email Automation Workflows Are Crucial to Win

What is Email Automation? Email automation allows you to send the right emails at the right times, making communication with potential customers more effective. You have the ability to provide tailored experiences for customers based on the data about their purchases and behaviors. Automated emails may include order confirmations, shipping confirmations, abandoned cart notifications, welcome […]

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