Author: Derek Chew

Derek Chew is the CEO of Full Moon Digital, a performance-driven digital agency specializing in eCommerce and aftermarket brands. With over two decades of digital marketing experience, Derek brings a sharp strategic lens to every engagement. Known for his ability to connect the dots across the digital ecosystem, he has helped countless clients—from emerging DTC brands to complex B2B organizations—scale profitably through data-backed media strategies. At Full Moon Digital, Derek leads a high-performing team of strategists, analysts, and media buyers, all working within the systems he’s developed over years in the space. His hands-on leadership style keeps him closely involved in campaign strategy, creative performance analysis, and growth forecasting. Derek and his team have successfully partnered with clients across industries, including aftermarket auto parts, SaaS, entertainment, high fashion, health & wellness, and consumer goods—delivering full-funnel results and long-term ROI.