Newsletters, digests, dedicated sends, behavior-driven emails, lead nurturing emails, and more are all options depending on your business’s goals and needs. Each have their purposes, yet many marketers overlook a particular type of email that tends to get a lot of traction— the transactional thank-you emails. You heard that right: Transactional emails are one of the most […]
Did you know that email marketing is the most profitable and cost-effective direct marketing channel, generating an average return on investment of $36 for every $1 spent . That’s a higher return than any channel you can imagine — as long as you don’t buy into the hype of those 100X ROI social posts by “influencers.” Moving […]
What is Email Automation? Email automation allows you to send the right emails at the right times, making communication with potential customers more effective. You have the ability to provide tailored experiences for customers based on the data about their purchases and behaviors. Automated emails may include order confirmations, shipping confirmations, abandoned cart notifications, welcome […]
