User generated content is the bread and butter of some companies for their marketing. Our top five user generated content campaigns all have the same goal in common: use word of mouth from the consumer to gain more business. Does it work? You tell us.
#1. Starbucks
Do we need to say more than this picture? Look how smoothly Starbucks uses their user generated content campaigns to get people interested in more of their drinks. If anyone is a top dog of UGC campaigns, it is Starbucks.
#2. #TheSweatLife by Lululemon
By encouraging their followers to post themselves wearing Lululemon clothing and posting pictures with #TheSweatLife, Lululemon has created a massive following through user generated content. By taking the cameras off of models and onto regular people, more people want to join in the sweat life movement.
The campaign may no longer be live on their website but that does not mean the wearers of Lululemon have stopped. User generated content campaigns for the win.
#3. BlackMilk
BlackMilk is an online women’s clothing store that relies heavily on word of mouth to generate their business. By sending notes with their clothing pieces asking customers to post pictures with specific hashtags, they generate even more content and more business using user generated content campaigns.
After the users create their content, BlackMilk searches the hashtags they asked them to use, and features those photos on their website. Pretty smart, right? User generated content campaigns do really work.
4. The UPS Store
Boxes and tape are not particularly pretty or fun to look at, but the UPS Store had a much better plan for user generated content campaigns- small business owners. They can post using #TheUPSStoreCustomer and have the UPS Store feature them on their page. Boom, one unique user generated content campaign.
#5. Netflix
Netflix and chill, anyone? One of the most popular user generated content campaigns of the twenty first century has easily been Netflix’s. The popular campaign has shown up on everything from shirts to blankets to stickers.
Netflix has been made more popular by this campaign as it has reached everyone from the younger teenagers to the older crowds. The Netflix and chill campaign was so successful that adults worried that their kids would misbehave while partaking in the user generated content campaigns for Netflix.
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