The social media world is ever changing and staying up on the latest social media marketing trends and updates on the various social media platforms is crucial for any social media marketer to create social media strategies and content that will engage followers. So how do content creators and social media managers alike keep up with this fast paced segment of digital marketing? One approach to demonstrate your expertise developing and implementing a successful social media strategy is through certificates. Today we share our top five social media marketing/management certificates and online courses that can keep your social media team ahead of the curve.
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HootSuite Academy
Hootsuite Academy, which has more than 280,000 students and more than 45,000 certified graduates, offers a variety of useful courses and professionally recognized certifications to help you become a better social media marketer. This six-part Social Marketing Training course, which teaches you the fundamentals of social media marketing, including how to grow an audience, establish KPIs, and develop a content plan. After honing your abilities, you can choose to take the certification exam to demonstrate your knowledge and get entry into Hootsuite’s list of qualified experts.
Hootsuite offers a variety of advanced certificate programs to promote your advancement if you want to keep learning and improving your skills. The courses are free, however, the cost of the certification is $199 USD.
Courses include (but not limited to):
- Introduction to Social Media Marketing
- Optimizing Your Social Media Profiles
- Social Media Strategy from A to Z
- Growing Your Advocate Community
- Content Marketing Fundamentals
- Social Advertising Fundamentals
Learn More About Hootsuite Academy
LinkedIn Learning: Social Media Marketing
LinkedIn Learning, formerly Lynda.com, is a platform with a plethora of open online courses taught by authorities in every subject, including social media and digital marketing.Nearly 60 social media marketing courses (comprising more than 1,600 video tutorials) are available on LinkedIn Learning, covering topics from beginner to expert. LinkedIn Learning’s extensive library has the advantage of containing several special courses for specialized knowledge and professions, such as Social Media for Nonprofits.
LikedIn Learning also provides a learning path for social media marketing. This training class is spearheaded by professionals that cover fundamental subjects like community management, platform-specific marketing, and ROI measurement. This curriculum consists of 15 hours of video lessons, and upon completion, you will receive a certificate. LinkedIn Learning is a fantastic choice if you’re seeking for flexible, self-directed learning on a wide range of topics.
Cost: $25 monthly fee, this does include certifications.
Courses include (but not limited to):
- Foundations of Social Media Marketing
- Managing Online Communities with Social Media Marketing
- Marketing on Social Media for Small Businesses
- Using Facebook and Twitter for Social Media Marketing
- Marketing on Snapchat
Learn More About LinkedIn Learning
Twitter Flight School
Twitter provides two “paths” to assist businesses in developing stronger online presences and more successful marketing campaigns. The Marketing Leadership program seeks to assist participants in enhancing their marketing approaches and identifying ongoing business prospects. In a little more than an hour you can complete the five 10 to 15 minute courses that make up the program. The short, 10-minute Executive Leadership course is designed for people who want to strengthen their personal brands. To assist marketers in more effectively integrating the social platform into their work, Twitter Flight School provides best practices and actual examples from organizations. To access this program only Twitter credentials are required.
Whether you are a novice or an experienced expert looking to pursue a career in Twitter social media marketing, Twitter Flight School has study materials for you. By selecting a course at any level, without challenging tests or time restrictions, you can choose the one that will best match your requirements. Twitter carefully considered working professionals while setting the pace of the courses. The classes’ content is modular, as well. Therefore, based on your daily study objectives, you can select tiny and bite-sized learning content.
Learn More About Twitter Flight School
Google Analytics Academy- IQ Certification
Most likely, part of your marketing approach involves attracting customers to your website so they can find out more about your company or make purchases of goods and/or services. You’ll need to have a firm knowledge of Google Analytics in order to comprehend the total effect of your marketing efforts.
With the help of Google Analytics, you can effectively track important marketing goals like website traffic, conversion rates, and sign-up rates. It keeps track of some of the most crucial social media statistics, such as bounce rate, and lets you calculate ROI using UTM parameters. Through guided video tutorials and practice exercises, Google Analytics Academy aids in your development of a high level of proficiency with this tool.
Learners also get access to a trial account with real data and exercises to practice their new abilities in addition to the video courses. Before moving on to the next unit, there is an exam to assess your understanding of the content you just studied. Despite the course’s emphasis on e-commerce, all businesses can benefit from its lessons.
You can take the Google Analytics Individual Qualification (GAIQ) exam at the Google Academy for Ads after finishing the first two courses at your own speed. Topics including data collection, configuration, conversion and attribution, and reports are covered in the exam. Google Analytics IQ Certification will be in effect for a year, and there is no cost associated with the Google Analytics IQ Certification.
Courses include (but not limited to):
- Google Analytics for Beginners
- Google Analytics for Advanced Users
- Power Users Guide to Google Analytics
- Introduction to Google Analytics 360
Learn More About Google Analytics Academy
Meta Blueprint Certifications
Facebook and Instagram are perhaps the most significant advertising channel for your brand, with more than 3.2 billion users. But they can also be challenging to master. Features and policies are frequently changed, not to mention that there are millions of other businesses vying for the attention of your audience. Facebook Blueprint can help with that.
Obtaining a certification from Blueprint demonstrates to potential employers that you have honed advanced Facebook advertising skills, including audience targeting, ad management, and campaign performance measurement. Because courses are divided up into brief, focused modules, you can learn the platform in depth and completely.
Courses include (but not limited to):
- Facebook for Business
- Targeting Your Core Audience
- How to Encourage Action in Stores, Online, and Mobile Apps
- Brand Best Practices
- Understanding performance and metrics in Tag Manager
Learn More About Meta Blueprint Certifications
Digital Marketing Nanodegree with Udacity
Udacity’s Nanodegree is one of the most robust of the certifications/ online learning degrees in the social media marketing industry. With the help of some of the largest names in technology, including Google, Facebook, and Hootsuite, this three-month curriculum was developed and is intended to jumpstart your professional career as a digital marketer.
The course provides a thorough overview of the field of digital marketing while also covering crucial skills for major social media sites. It’s a mix of online modules and practical assignments, like running and evaluating campaigns, and performing an SEO audit.
Udacity offers more than just skill development. After completing the program, Udacity will assist you in connecting with potential employers like Amazon and IBM. Additionally, you will be able to show them your completed projects from your digital marketing portfolio.
Cost: $999 USD
Courses include (but not limited to):
- Social Media Marketing Strategy
- Content Strategy
- Search Engine Optimization
- Marketing Fundamentals
- Emailing Marketing
- Display Advertising
Learn More About Digital Marketing Nanodegree with Udacity
Set Yourself Up For Success
Making the time to advance your education demonstrates genuine initiative and a dedication to your expertise. Many companies and clients are seeking individuals with this drive to further their education and knowledgeable base; they want to know that you are enthusiastic about your profession and have the skills necessary to produce outcomes. With all these cost effective options to build upon your social media marketing knowledge, there is no better time to dive in.
