Social media is an excellent tool for many facets of a brand, from customer and employee engagement, to customer service and brand marketing. One of the fastest-growing platforms right now is TikTok, and the time has come for brands looking for growth to develop their TikTok strategy.
If you aren’t already using TikTok and social media marketing as a whole as part of your brand strategy, it’s time to get started. Not only does it help you gain an insight into the way your customers perceive your brand, but it also gives you the opportunity to quickly resolve any issues they may have. Here are our tips for starting out on your social media strategy on TikTok.
Do Your Hashtag Research
Hashtags are an important way that people discover content on TikTok. Essentially, they’re keywords for your social media content. By using hashtags that are relevant to your intended audience and current TikTok trends, the platform’s algorithm will be more inclined to rank and promote your content. Remember to be genuine with your content and share your brand’s emotions by creating captions that are relatable and engaging to your customer base.
Using the right hashtags for your TikTok content can do more than just boost your engagement, even though that is a great reason to use Hashtags too! Hashtags can also increase your visibility, as your content is shown to TikTok users that typically do not engage with your brand. Hashtags can also easily identify what type of content your competitors are creating, help identify new concepts for content, and build your brand’s social community by using brand-specific hashtags that encourage your followers to create content centered around your brand.
Make Trends Part of Your TikTok Strategy
Trends are the heartbeat of a TikTok strategy, and creating viral video content can propel your brand to the top of the popular page. Long story short, if you want visibility you must make sure you’re creating video content that takes advantage of popular trends such as challenges, memes and sounds – but be sure your content is relevant to your brand and style.
TikTok trends evolve and change more quickly than other social media platforms, so make sure you are always looking out for the newest trends or start your own. To predict upcoming trends, search hashtags in your brand’s niche, and then like or comment on the trending videos you see. By liking or commenting on content that is within your niche, your For You Page (FYP) will adapt overtime and show more relevant trending videos. Assess these trends, and quickly make content around the trend or trend spin-off to reach your optimal audience.
Want to follow a brand whose trend game is on top? We suggest heading over to Chipotle’s TikTok to get your trend-spiration.
Prioritize Your TikTok Profile
Be sure to prioritize the one component of TikTok that you have the most control over — your profile. While creating content is the most crucial piece of your TikTok strategy, prioritizing a consistent cadence of posting will demonstrate your account’s trustworthiness to TikTok’s audience and algorithm.
TikTok’s user algorithm favors content that is organic and genuine to the platform and your brand. It is crucial that your content does not appear unoriginal or repurposed, as TikTok’s algorithm will flag this type of content as poor quality, which can affect your overall reach. Lastly, attempt to minimize removing posted content as the algorithm can also flag these insistences as your brand posting low quality content.
La La Land Kind Cafe truly understands how prioritizing their profile can impact their social engagement. Plus their mission to normalize kindness has taken over the TikTok world, helping them reach an astounding 86.3 million followers.
Engage With Your Followers
Brand engagement is crucial with any social media platform; however, with the fast pace of TikTok, make sure your brand is ready to respond to your followers, and quickly!
Brands who efficiently engage with their followers not only instill a sense of community for their current followers, which in turn will attract new ones, but are also favored by the algorithm. Consistent engagement tends to rank your content higher than brands that are slow to engage with their following.
Building a TikTok strategy and growing presence for your brand can be intimidating but following these tips will help you maximize your marketing success on the platform.
