Your brand must acquire new customers consistently. Right? Customer acquisition is every brand’s priority.
I hope so.
But in order to get new customers, you must first reach people who are unfamiliar with your service or products; your new sources for customer acquisition. And that means thinking beyond your email list and your brand traffic.
As a marketer, you understand the concept of top-mid-lower funnel traffic, but majority of you are focused on the lower funnel traffic. The type that translates into a sale. Even though you know that your brand needs to pay attention to drive new traffic, your hands are frequently tied by your boss to focus on immediate sales.
People who are already shopping your brand have the highest conversion rate potential and can show immediate positive return on ad spend or ROAS. So why not right?
It’s naturally for your entire marketing strategy to pay close attention to capturing the sale.
“Let’s focus on the low hanging fruit” is a very common phrase I hear when talking with brand managers and their marketing teams. There’s nothing wrong with picking at the low hanging fruit, but that’s not mindset if you want to grow your traffic and revenue.
Now when I say you need to think about campaigns to reach beyond your current customers, these aren’t just any campaigns you can launch without giving much thought to. Unfortunately, many brands’ internal marketing team don’t execute properly from lack of experience, lack of time, limited resources, or absence of cohesive direction.
To reach new customers, you must put together a purposely and strategically planned campaigns that attract and engage new potential customers at various touch points – social, search, video, podcast, images – simultaneously. Your future customers are interacting with multiple devices across multiple platforms.
There’s not a lack of marketing channels to reach new audiences. Finding the right one and planning around it will be driven by your brand and business objectives.
And in this article I’m going to list ways you can consider to reach new customers so you, too, can start planning your marketing strategy to build your authority, your brand, and your business through multi-touch point marketing.
Before we get started, let me go over mistakes I’ve seen working with brands over the years, so you can avoid the same mistakes.
Common Mistakes Brands Make in Customer Acquisition
Many marketing teams fall into the trap of trying to fix everything to increase website traffic and sales.
Luckily, that’s not entirely true. At least…not for most of you.
For companies that already have a decent eCommerce website average conversion rate of around 2% – 3%, you’re doing well. You’ve got one less problem to worry about, for now.
These are the most common mistakes I’ve seen:
- Exhausting email subscriber list. Relying on your email list to grow your business in perpetuity is a fatal mistake. That list needs to grow. You need to constantly fill the list with new customers. The same pool of customers will run dry potentially unsubscribe from the bombardment of desperate emails.
- Focusing on just branded keywords in search engines. If you are running paid ads, searches for your brand keywords is pale in comparison to non-branded keywords. There are too many external factors that can impact the brand.
- Shutting down non-branded paid campaigns because the revenue is below your expectation. This usually happens when the objective is not set properly across product, marketing, and finance teams.
- Tapping influencers who have a millions of followers with low engagement. Every and their cousin is an influencer these days. You are throwing money away if you’re working with influencers who do not have engaged followers.
- Spreading limited advertising budget too thin. If you have a limited budget, like most brands, then you need to practice fiduciary discipline, pick a channel to dominate. It’s better to maximize reach on one channel than barely reaching any across many.
The things I listed above might sound obvious, but I promise you these conversations happen all the time in small to large companies.
My big and obvious takeaway from this. There are many brands still trying to dig themselves out of these antiquated mindset and looking for ways to increase new users acquisitions.
Pro Tip: Your campaigns to acquire new customer should be different than the ones you are showing to your current customers.
Before we dive into the ways to drive new traffic, let’s review the common components that go into building blocks of new customer and traffic acquisition campaigns.
You can no longer just pop up an eCommerce site and expect to sell your products like hot cakes.
There’s one powerful way to make this happen.
Build your company brand.
These components are less about the day-to-day tactics like campaign optimization or link building. It’s about the softer side of marketing; contributing to the voice and tone of your ad copy, images, videos, message, and call-to-action of your campaigns.
Curiosity – They pique the interest of your audience. Without giving too much information away, leading to more clicks on your ad or link. Be careful not to over do this or you’ll miss your mark. Your goal here is to generate enough curiosity that compels the person to want to find out more about what you are selling. Appeal to human desire to discover and learn.
Self-Interest – It gives your audience specific information about your produce or services. Usually about how it benefits them directly. Big brands execute this very well. Granted they have tens of millions of marketing and advertising budget in their coffers, but the concept is constant. What problem can your service or product solve for your customer. Speak to them, so they feel the entire product was created just for them.
Offer – Everyone loves a good deal. Offering new customers a discount is probably one of the most effective way to reduce the barrier to entry for your product or service. The SaaS industry does this very well. They consistently offer free trials so you can test drive their software. Retail brands do this by offering gift with purchase, free shipping, or other percentage discounts. But there’s opportunity to test offers beyond the usual suspects. At Fullmoon Digital, we’re testing with our 30-minute free consulting to drive new leads.
Urgency – This is an effective way to drive new customers to your business. Offers that communicate urgency and scarcity tell your audience to act now. Too many urgency campaigns can cause fatigue, so use it strategically. Limited edition items and exclusive styles are commonly used by retail brands to drive traction. When Gary Vaynerchuk’s Clouds and Dirt shoes was announced, the scarcity and exclusivity created around the shoe was phenomenal. It was an overnight hit and already sold out during pre-order. Of course, Gary V is an exception to the rule, but it gives you a blueprint when you start thinking about creating urgency.
Humanity – People love storytelling and the human appeal behind your brand. You are trying to talk to someone who doesn’t know anything about your brand. You need to find a common ground and connect with them at the same level. We all have great stories about why we started selling our products. Be human. Authenticity in your brand goes a long way with customers. The rest will work itself out.
News – Keeping your customers informed is a great way to stay engaged. But you can also leverage your local news outlets to distribute announcements about new developments to build authority and keep your customers informed. For example, if you are expanding your products to a new demographic, then you can target specific media outlets and networks where your audience already consume content. Or if your law firm is expanding your services to new cities, consider using online news outlets to spread the word.
Story – Stories. Stories. Stories. Telling a story behind your product or service is a great way to introduce new customers to your brand. You’re not just a new shoe company. You’re an organization created to help put shoes on the feet of children in third world countries. You just so happen to sell shoes. Anyone still remember Toms Shoes? What’s your story?
Social Proof – A fundamental characteristic of humans is we look to the behavior and influence of others when making decisions. This characteristic is nothing new, but just amplified with the existence of social media and smartphones. You can leverage social media; highlight the people who enjoy your service or products. One of the most important thing about social media is your commitment to be consistent and always show up to engage. It could be weeks/months/year before you see traction but the longevity of your brand could be rooted in how on point your social strategy is right now and beyond. Your social proof is one of the best endorsement you’ll ever receive for your brand. It’s worth it’s weight in gold.
Ready for the big list of ideas? Let’s really dive in.
Ways to drive new customers to your business
Do you know what it takes to attract new customers to your website? As we go through the list, I need you to have an open mind as you approach these ideas.
You’ll be surprised to see how many new customer acquisition and traffic generation ideas are not related to paying for advertising or spending large amounts of your marketing budget.
You need to build a brand, you need authority, you need to be trusted. It’s no different than 40 years ago. The only difference is we live in a very connected world where your authority and brand reputation can spread like wildfire within hours…good or bad.
Note: If you’re looking for immediate results, some of these ideas will not work for you. If you’re planning to build a strong brand and play the long game, then you will find many of these tactics practical and actionable.
1. Partner with charity or support a cause you believe in.
Not only you get involved with a cause you are passionate about, you’re product or service becomes part of the narrative. Your involved with a purpose that’s much larger than your business. Take REI.com for example. Since 1976, the company has invested over $80 million in various organizations and supporting charitable causes around the country.
If your brand has is not involved with a cause today, this is something to consider as a long term strategy.
Make sure to be authentic in your involvement. People who are unfamiliar with your brand will be critical and observant. There’s no room to fake it. You have to be real and be committed to the cause. This will not generate sales for you. But it will create goodwill for your brand and what you stand for. There’s an endless of non-profit organization you can align with. The Worldwide NGO Directory is a good place to start.
2. Show up in social media.
We live in a world connected by social media, and it’s not going anywhere.
Among other things, people turn to their social feeds to keep up with news, look for product reviews, talk to friends, and give personal recommendations. There are groups and hundreds of conversations in your social networks about practically every topic you can dream of.
And you will find groups and discussions related to your products or service.
For example, if you’re selling a new line of beauty products, get on social media and engagement with the community. Start posting videos and images of people using your products or talking about you. Build your authority organically.
Again, this strategy will take time, but the results are rewarding. Be consistent if you want to reap the results later on. You will not get immediate sales, but you’re investing in the long-game ROI.
Start this early so six months later, you’ll back and be happy you did. This does not require you to spend a single dollar on social advertising. But it takes consistency and patience. The good thing for you is, many of your competitor do not leverage social media as much as they should either. So you’re already one step ahead of them if you include social media into your marketing strategy.
Need help with social media? Want to grow your brand in social media?
Download Fullmoon Digital’s free social playbook to see what it takes to get from here to there!
3. Local business directories and search engines.
The Goliath of search engines, of course, is Google. Every business spends money on Google Ads in some shape or form. So it’s no surprise when prioritizing which online listings to pursue, agencies recommend starting with the free-of-charge Google My Business (GMB).
After all, Google far outperforms every other search engine, logging an average 7.8 billion searches per day or more.
For some brands, it can be strategic to reach new markets by advertising in local business directories. While their traffic volume is smaller in comparison to Google Search, But there are other local engines you should consider to list your business like yellowpages.com, citysearch.com, foursquare.com, angieslist.com to name a few. Here’s a list of over 50+ local business directories from Hubspot.
4. Chamber of Commerce.
Fullmoon Digital is a member of the Simi Valley Chamber of Commerce. This is something that I’ve been skeptical about for the longest time. My agency has been a member for over six months, and I attended my first networking breakfast.
Why did I finally attend?
Because I wanted to put myself out there and get uncomfortable. Otherwise I’m not growing. You’re not going to grow if you hide under your shell; space is limited in there!
If you’re not comfortable networking and putting yourself out there, local networking events are great opportunities for you to learn how to open up.
This is your chance to practice getting out of your comfort zone, improve your pitch, find local speaking gigs, and most importantly meet new people!
Every new person who know about your business, means another person who you can potentially collaborate with before you walked in.
To grow your business, you need to grow your network.
5. Motivational videos.
Tens of thousands of motivational videos are hosted on social platforms, blogs, and websites.
Motivational speakers are not demi-gods or saints. They cannot magically make you be successful. It doesn’t work that way. But they do reinforce positivity and a can-do attitude. They are ambassadors of hope!
Millions of people follow Tony Robbins, Gary Vaynerchuck, and Sir Richard Branson. Why? Because they consistently offer fresh perspectives with positive energy.
You can do the same for your audience.
Create videos that invoke emotions, inspired action, and offer transformation. Sounds lofty? Yes, but your customers expect the best and they expect to be WOWed!
The Dollar Shave Club’s video did exactly that. Nobody knew who they were, at least I didn’t until this video showed up.
There’s a captive market of people who shave, and for those who shave know expensive blades costs.
There’s already plenty of shaving blades in the market. So there’s really no need for another company to sell more blades. But what DSC did was invoke and poke the beast. They made a bold claim that captured the attention to reach new customers.
This video is not bashful about telling you that you’re wasting money on brand shavers, even though Dollar Shave Club is trying to be a brand…genius!
Now, if someone told me I was wasting money, first, I would feel stupid. But when they offer an alternative, they’ve got my attention. This video was extremely well that it invoked emotions, inspired action, and solved a basic, but relevant problem. Cheap blades, high quality, mass appeal. And success ensued! Till today, this video is still one of the best marketing video I’ve seen.
6. Local news outlets.
Reach out to your local news stations to book an interview. Or send your story to a local newspaper, radio or TV station. Your local newspaper, radio, and TV stations is a great way gain exposure for your business.
Many of the stations are often in search of new stories to cover. So you would be actually doing them a favor; it’s a win-win.
We’re all interconnected through social media. Producers and journalists spend as much time on social media as the next person. When you submit a story, they will look up your social profiles on Facebook, LinkedIn, Instagram or even search in Google for your business.
So, the consistent videos and articles that you’ve been posting, which I hope you have, to build your authority will pay off. Will reports / journalists find your business or your name everywhere as a subject matter expert in your industry?
Personally, we have not done this yet for our ad agency, but definitely something on our corporate strategy when the timing is right.
7. Answer questions.
On the surface, it may seem like a waste of time answer questions for free online. You’re practically giving away your knowledge. Yes, you’re absolutely right. But, sharing your knowledge doesn’t translate to working for free. No. It builds your reputation and authority in the long-game.
You become the source for answers. You become the go-to person. Customers will gravitate to you.
One of the most popular forums to answer questions is Quora where you can find topics from sports and cooking to marketing and self motivation, and more.
Since we are an eCommerce ad agency, on Quora I follow certain topics and get notification of questions that I’m interested in:
This method of reach new customers is a long-term strategy. But you need to start today. It’s about contributing to the community and adding value without asking or expecting anything in return.
Pro tip: Do not pitch your services. It’s bad form and can tarnish your intentions.
Industry leaders are always telling you how they accomplished their success.
As a matter of fact, stadium-sized areas are sold out to hear Gary Vaynerchuck speak, and most of the time all he talks about is to chase your dream and hustle. Be clear. He’s not going to hustle for you. And if you’re a brand who wants his hustle, you’re going to happily open your wallet, because he’s already given so much value through his content.
But at the end of the day, you have to execute, not them. Participate in social groups and communities and answer questions without being biased. Do this consistently, and over time you will more people coming to your website organically.
8. Behind the scene videos.
People love exclusivity. They love to know something no one else does.
I’m sure everyone know the Honest Company, Jessica Alba’s brand. Love their products, and we’ve been using it for our children for many years. The Honest brand promises their products do not contain sodium lauryl sulfate, but it was tested and the foaming cleaning chemical were found.
Needless to say the brand come under fire and sued for false advertising. There were multiple lawsuits against Alba’s company; from baby food and detergent to sunscreen and shampoo.
This is a perfect storm. Alba is celebrity and face of The Honest brand. The company is facing doubts from customers about the contents of their baby products.
What better way than to create video content (unedited, unscripted) capturing the process through the factory floor of where products are manufactured? Your customers would love you for that. Behind the scene video makes your brand vulnerable, creates transparency, and builds trust. All things that customers need to support your brand and buy your products.
A behind-the-scene video of how your product is created can really draw new customers to consider your brand. At the very least, if it’s interesting enough, they will share it via social networks and reinforce your brand.
9. Micro social groups.
To build long term visibility for your brand, consider joining groups on social networks.
There are over 800+ million people using Facebook Groups and increasing every year. I believe you will find a small percentage of new customers out of the 800+ millions people who have not heard about your brand you can reach.
To find a group, click on “Groups.” Then you can search for groups that’s relevant to your business.
I call them micro groups because the number of members are usually in the tens of thousands at most and most of the members are passionate about the topic of that group.
Take the TundraCrew group for example. There are over 35,000 members. And what’s more impressive is the number of new posts today and it’s running 30-day average. This is a high engaged group of Toyota Tundra crew owners.
If your eCommerce business sells Toyota Tundra truck performance parts of aftermarket accessories, this is the perfect group for you to join.
Note: Do not promote your business. Engage and be real, the sales will happen organically. How? You start to make build relationships, be the go-to person for questions, and sharing other pieces of content you’ve created to help your community.
There are many Facebook Groups and LinkedIn Groups that you can sign up for. Make sure to create valuable content and increase your engagement in any group you join. What you get out of it entirely depends on how much you put into it. There are no shortcuts.
Trust is earned. You’re not entitled to anyone’s money just because you showed up. You need to show up and participate.
Regardless of how big you think your brand is, you’re only as good as the customers your care about. These micro social communities are a great way to build brand evangelists and loyalists.
10. Industry conferences.
Conferences, meetups, and networking events are all important to attend. It bridges your online connections into real life and create real relationships. You are reaching an entirely different group of new customers at these events. These are industry leaders, professionals, bloggers, writers, content creators, and influencers. These are the people who can potentially amplify your business’ visibility to their followers online.
For example, if you’re a web designer, events like Shop.org or IRCE are great events to learn, network, and introduce yourself to like-minded people. It may not get you any clients, but it will widen your network (if you’re not an introvert), and broaden your insights into your industry.
Pro Tip: Don’t act like you know everything at these events. You never know who you’re talking to!
Offline events are a great way give out business cards, bring enough!
11. Problem solving videos.
How-to videos are awesome as tutorials. Motivational videos are great for self-help professionals, but what if you’re in the service industry like plumbing, HVAC repair, insurance agent, travel agent, or dentists looking for new customers?
These are diagnostic videos that educate viewers how to identify a problem. It does feel similar to the how-to videos, but the context is slightly different.
Compare the difference between “How to unclog my kitchen sink”
and
“What is causing my kitchen sink clogged?”
You have to think about the mindset of your customers when they are searching for a solution. You have to answer the HOW just as well as the WHAT and WHY. Create videos to show people how to troubleshoot simple problems.
When you create free content that are helpful, you’re building trust. They know that you’re selling. Guess what? The next time they have a major problem that needs fixing, guess who they’ll call? Remember, you’re investing in the long game of adding value and reaching new customers.
12. Paid social posts.
At some point in time, it helps to pay for reach.
In Facebook, you can identify these as Sponsored posts. We’ve seen brands run ads for $5 per day to start and interestingly enough, if the targeting + ad copy + creative images align, you can see positive results and even some sales or leads trickle in.
In LinkedIn, they are Promoted posts. There’s also a in-depth targeting capabilities in LinkedIn that allows you to build audiences by company size, current job title, industry, and more.
While LinkedIn can costs more per click, they are highly targeted of you are driving new B2B leads to your business.
Pro Tip: If you’re a local business, you can spend as little as $5 per day on Facebook to boost your posts, since you’re already posting valuable content regularly.
Boosting post complements your organic reach and reinforces your brand visibility. The benefit of boosting is your ability to target specific audience demographic and interest. So you know that you’re reaching the most targeted and desired audience who will find your content interesting.
13. Testimonial videos.
Sometimes it’s difficult to get your customer on video. But it’s one of the most effective ways to get new customers. What better way to promote your business than for a real customer to rave about it. Right?
These videos not only do well as lead generation and drive sales, they are also content that creates awareness, builds credibility, and drive new visitors to your website. Any chance you get to put your customers in front of the camera, don’t let the opportunity pass by. It doesn’t need to be a perfect video, you can edit it later.
14. How To videos.
There’s a misconception that videos have to be lengthy and professionally filmed. That’s total rubbish, to a degree. The average video attention span is averages around two minutes. Some videos tend to be longer than others. But the most important thing is to make your content is educating, entertaining, and engaging.
There are tens of thousands if not more “how to” related searches every day. There’s nothing better than serving up short videos on how to do something that is closely related to your business.
Anyone who knows me, knows I love BBQ.
Searching for the phrase “how to season tri tip for bbq” returned a huge list of how-to videos from amateurs to pit masters. Even though the results returned over 70,000+ videos, there are ways you can optimize your YouTube videos to improve your rankings.
Notice BBQGuys.com‘s video in the list. They’re a big online eCommerce store selling…you guessed it. Everything-BBQ. Here’s a short clip of that video. They do a great job with their tutorial and also throw in a few product mentions to build awareness of the AMG grill.
If you’re selling BBQ pits and accessories, your audience will would love to watch videos on how to season and grill tri tip, roasted veggies, BBQ seafood recipes…the ideas for video content is endless.
The best part about this is, you will be using your own pits, grills, accessories in your videos. With consistent how-tos, your become an authority in your industry among new customers. Your product placement in your videos adds visibility for your products as well – and that can only help.
ehow.com was one of the first sites to build “how to” content depositories. In it’s early years, it was primarily written content. Today, they’ve introduced videos into their how-to articles.
And it works really well for their SEO strategy for the long-tail search queries. They are mostly short bullet points of how do to day-to-day things. A simplified cliff notes if you will.
But it’s effective because they are targeting very specific searches. Building a collection of these how-to content will help your brand reach an entirely new set of customers by offering valuable content that doesn’t try to sell but educates.
When I search for “how to make homemade frozen hibiscus lemonade” guess who shows up on the first page of Google?
15. Contests.
Oldie but goodie. Contest has and will always be a great way to reach new customers without pushing a sale. Just make sure your prize is enticing enough to warrant your new visitors’ time. If you are asking for email addresses, then your proposition has to be worth someone giving you permission to market to them later on. The value exchange must be biased towards your new visitors. Because, if you nurture these visitors carefully from day one, they could be your next loyal customer down the road.
16. Gift with purchase.
If you’re planning to give away freebies, make sure they’re desirable products that excites new customers. The beauty industry does this very well, and it’s probably easier for them than other businesses.
Sephora is offering a free trial-size organic face oil for purchases of $25 or more.
Assuming they’ve done their research, this product is probably something their customers and women are interested in.
It’s a good way to keep customers loyal, but even a better way to attract new customers to shop at Sephora.com.
This tactic of gift with purchase or (GWP) is widely adopted during the holidays. You can’t shop online or even walk through the mall (if one’s still standing where you live), and not bombarded by this offer.
Brands are literally showering customers with gifts for every purchase. That’s the best time to gain new customers is when they’re already out there shopping.
All you have to do is present them with something better than your competition. It’s a low barrier to entry.
In particular, if you’re looking to entice new customers to consider your brand, make them an offer they cannot refuse.
After all, once you acquire your new customers, you will nurture them via your CRM and convert them into lifelong customers.
17. Podcasts.
This is not a new way to build new customers. But with the of Amazon Alexa and Google Home, podcasts are getting a new lease on life. It used to be a challenge to discover new podcasts, even with websites dedicated to podcast and streaming, it was not a pleasant user experience.
There’s a practically endless amount of podcast content from the giants like Apple iTunes, Pandora, Spotify, Google Play Music, and Amazon Prime Music. And this doesn’t include the niche podcasts stations you can create content on.
These numbers are up through 2017. It still shows healthy year-over-year growth in audience size. And the new customers you are looking for could very well be listening to podcast content. So don’t miss out on this opportunity to produce audio content.
18. Capture new emails.
If this one is not obvious by now, you’ve been hiding under a rock. If you’re investing your time and money to get new visitors to your website, it would be a waste if you didn’t offer them an opportunity to sign up for your newsletter, promotions, and updates.
Email is effective to educate your customers and tell your story at a one-to-one level.
With some customization and automation, customized emails with personalized messaging can be delivered based on behaviors and actions taken by each subscriber.
There are many ways to capture a new visitor email.
From exit intent layovers and popup on site entry to first time discount registration and sweepstakes entry. There are many creative ways you can capture a new visitor email.
They don’t have to necessarily buy from you today, but having their email gives you a chance to engage and get a sale in the future.
Despite what you hear about email being a spammy marketing channel, it is undoubtedly one of the most profitable strategy.
19. Send out mailers.
If you think this doesn’t work, you might be missing out. If you’re a pet owner, you might have heard of a company called Chewy.com. They were acquired by PetSmart for over $3 billion. That’s no chump change.
Yes, chewy.com is an online retailer. But they also understand the need for mailers with the right offer to the right people.
This offline targeting is no different than your online audience targeting, with the exception that you cannot change anything on the mailer once it goes to the printer and out for distribution.
As a result, Chewy.com is not leaving anything to chance. They’re reaching customers at every touch point.
Contrary to naysayers, it’s not that mailers are ineffective. Obviously brands like chewy.com are effectively driving new customers from this tactic. Mailers can work both locally and nationally.
Think about the welcome mailers you receive when you moved into your new neighborhood. You’ll get a ton of offers from HVAC, pool maintenance and local restaurant offers.
And I’m willing to bet that you’ve used at least one of the offers.
Because we’re so digitally captivated, sometimes we forget mailers is also viable to acquire new customers.
Consequently, don’t underestimate something just because you don’t know how to leverage it’s potential.
We actually hired our pool guy from one of these mailers!
20. Digital billboards.
We’re used to seeing billboards everywhere we drive. Their effectiveness in driving new customers is questionable, but it definitely reinforces the brand.
The ability to measure billboard effectiveness has always been questionable with digital marketers. And billboard advertising has always been considered an offline activity for brand awareness.
Start ups like Adquick.com is breathing new life into billboard advertising by giving brands the option to advertise, track, and measure performance.
This seem like an affordable way reach a mass audience.
In spite of skepticism surrounding billboard advertising, technology from companies like Adquick.com is challenging the status quo.
Furthermore brands are realizing new capabilities to reach, engage, and track customers — from offline to online and vice versa.
But let’s not stop at 20! There are so many more ways you can drive new traffic to your brand. Here are more…
21. Affiliate marketing
22. Get interviewed
23. Host free webinars
24. Speak at college campuses
25. Partner with other businesses
26. Advertise in trade magazines
27. Sponsor local or national events
28. Advertise on public transportation or in subways
29. Loyalty programs
30. Create free tools (Neil Patel is one of the best at this)
Conclusion
I hope this sparked a few ideas for you.
Getting new customers and more website traffic for your brand requires creative thinking and a some trial and error.
However, one thing is for certain in our world today. Your future customer engages with content everywhere they go. As a result, you have multiple ways to put your brand in front of them.
Don’t ignore a certain offline or online method just because someone tells you they’ve done it before. Nevertheless, add your own spin to it and find out for yourself.
While you may not be able to test everything, pick and choose what your brand can execute within a reasonable amount of time.
Now go forth and get your new customers!
