What is considered good SEO?
Expertise, Experience, Authority, and Trustworthiness is what SEO is about – as defined by Google. Good SEO is a strategy that systematically considers all 4 requirements in a well-structured website in order to get noticed by the search engine algorithm. Satisfy the E-E-A-T and you will be on track; by making your content stand out with:
- deep understanding of your industry
- highest customer reviews
- legit accreditations and validated certifications
- give your audience the information they want
- no smoke-and-mirrors content mass produced by chatGPT and the likes
- stand-out content that shows you are ahead of your competitors
Good SEO is hard, takes time, and builds your foundation for sustainable organic search success.
Independent SEO Agency
SEO Services that Improve rankings & Revenue
We’re a SEO agency headquartered in Orlando, FL with remote SEO marketers across the US serving brands of all sizes. FMDM was built on core SEO expertise and have helped businesses increase search engine traffic and sales since. In fact, clients who partner with FMDM see an average of 4X return on their investment.
Effective SEO covers every detail, and FMDM’s holistic approach optimizes every aspect of your website. Work with our team of experienced SEO experts who genuinely care about your online success.
Take the first step towards SEO growth – request a consultation and free competitor analysis today.
Full Moon SEO services brands hire our agency for:
No matter the sector of your brand, be it a B2C or B2B company, we’re equipped to propel your brand towards significant SEO growth and profitability. We welcome challenges in all size and shape. Here’s a summary of what our SEO agency can do for you.
Ecommerce SEO
The need for rigorous Ecommerce SEO strategy is required as the competition heats up online.
There is a finite number of customers for any given sector. Billions of searches are made every day, and a large percentage of it involves searches for ecommerce products. Ranking your site on page one for these searches that relate to what you’re selling and getting in front of the searcher is non-negotiable.
Technical SEO
Tech SEO is a tedious part of SEO but one of the most important aspects to work on that increases your site visibility. Technical SEO involves behind-the-scene work to ensure that the indexing and crawling is as efficient and optimized as it can be. Learn more.
SEO Audit
A SEO audit involves the SEO agency you hire to deep dive into your website — both technical and non-technical aspects — to ensure your pages and content are optimized for search engines to crawl and index properly. The need to maintain your website healthy is important to Google’s ever-evolving algorithms. A SEO audit conducted every few months (at least two times annually) ensures your website is in compliance and optimized for the latest algorithm updates that impact rankings.
A thorough SEO audit takes time, and that is because our SEO experts looks at both front end and behind the scene factors of your website such as URL structures, sitemaps, indexing, redirects, hosting, and other relevant signals that the known to the algorithms.
SEO Content
Creating quality content that shows expertise and authority is what search engine’s look for in order to rank your site above your competition. Our SEO content and copywriting experts adhere to standards and requirements when crafting content, writing for your audience first and foremost, to ensure high engagement. We work with you closely to create best-in-class content, pages, and blog posts that is unique for your business.
Video SEO
Video content is just as indexable and can rank in search results. In fact, with search results evolving to add more visual results, video SEO is becoming very effective to businesses that rely on visuals to engage with customers.
Enterprise SEO
Enterprise SEO aims to expand and dominate your sector beyond local markets. Expanding the national footprint for your business by creating bespoke content, unique URL architecture, and linking strategies beyond local SEO.
Enterprise SEO requires conducting advanced keyword research and developing themes that is specific to each region, customer behavior, and consumer needs.
Our team of enterprise SEO experts have worked on many top national brands across different sectors and helped businesses become market leaders.
Website Migration
Website migration projects is an extremely delicate and serious job. When done right, your website can benefit a great deal from SEO best practices, but the opposite is true as well – website migration projects gone wrong could dissipate years of SEO work.
Whether you are moving from one domain to a new domain, transferring hosting companies, rebuilding or restructuring your website, or a combination of all the above, migration SEO work requires a high level of attention in order for your website to ensure long-term benefits from any type of migration as it relates to SEO.
On-Page SEO
The front-end of your website, the visual elements like content and images, when optimized with on-page SEO can drastically improve the rankings and visibility in search results.
On-page SEO is part of the trinity in SEO that complements off-page SEO and technical SEO. On-page SEO works on improving ranking signals like URL naming, page heading tags, image alt attributes, meta data, page content, keyword themes, and much more.
When you optimize you page content to align with what people are searching for, improve your relevancy, then the algorithms rewards your site with higher rankings because you have what their users are looking for.
Local SEO
Local SEO is the most effective strategy for businesses that are looking to dominate local markets that is specific to towns and cities nearby to your business. For example, FMDM would be relevant to searches like “SEO agency Orlando,” “Orlando SEO firm,” or “Orlando SEO consultant” that we want to rank for.
Local SEO is a subset of national and enterprise SEO in the sense that local SEO campaigns are hyper focused on key signals that target local searches. Optimizing things like Google My Business (GMB), building accurate business NAP (Name, Address, and Phone Numbers) citation, and local link profiles, are some examples of optimizing for local SEO.
For most businesses implementing local SEO strategies, it can be cost effective compared to national SEO because your budget is localized to a limited and specific area.
A sound SEO strategy levels the playing field for any business. With a modest budget and patience, businesses can begin to build a long-term sustainable SEO strategy to increase visibility, traffic, and revenue. SEO is a no-brainer.
SEO is best for these types of businesses.
- Ecommerce businesses
- Service-based businesses
- Software businesses
- Multi-Location businesses
- Local businesses
- National businesses
- International businesses
- Small/Medium/Big businesses
- Just about ANY businesses
Avoid These SEO cons like the plague
Many US SEO agencies over-promise and under-deliver. We just deliver on the work we set out to do, which is increasing your online footprint over a reasonable amount of time. The SEO space is filled with con jobs of all types, rotten and broken with one goal in mind – get as much money from you as possible under the guise of awards and shiny medals. Don’t fall for it. We’ve seen too many brands get cornered into year-long SEO contracts and nothing to show for it.
Any agency adding “Award-winning SEO” to the end of every title and on their SEO service page – that does not work anymore. 2012 called, and asked for their rankings back. Google understands everything – where you live, your search history, your IP address, and tricks your SEO agency is trying to pull off. The algorithm knows!
Promises to get you top search rankings overnight – Red flag alert. The only promise they can keep is that they will collect invoices. It’s impossible. No one can promise a specific position in the search results. If you’re speaking to a SEO agency that can guarantee it in their contract, put us in touch. We’ll have a chat with them on your behalf.
Friendly faces – Nice people are just that, nice. We’re not here to be nice. We are here to do one thing for you – get results. Go to SEO conferences if you just want SEO feel-goods that gives you warm and fuzzy feelings. Friendly faces don’t pay the bills.
Clunky PDF reports – They’re not, they’re just PDFs. Real results are more money in your bank account. You are not a monthly report. Your fee is not for a PDF with some green ticks and a graph. We are here to directly impact your bottom line, lead gen and ecommerce alike. A light in the oppression. That relaxing Martini at the end of the rainbow tastes all the sweeter when made from the tears of your rivals.
Vanity metrics – Let’s be honest. Ranking in Google results means absolutely nothing, has no value, if the results are not getting traffic to your website. Impressions means nothing without context. If your agency is celebrating because impressions have increased, then you’ve just flushed your money down the toilet. Measuring SEO success is more than impressions and rankings.
Recommendations without implementation – This usually mean ‘we don’t want to be held accountable for your SEO outcome.’ If your agency cannot help you implement SEO changes and improvements, then it’s a red flag. To win in the SEO space, your agency must have a plan on how to implement their recommendations to help you dominate the landscape.
SEO takes 4 - 12 months to work
There is no exact timing for SEO to work, but from our Full Moon’s SEO team experience, brands should see glimpse of results at the 4-month mark of SEO work.
While many SEO agencies in Orlando or around the country will sell you promises and guarantees, they are lies with only one goal in mind – running away with your money.
Full Moon will not make promises and fill you with false hope of page 1 rankings. The brutal truth is page 1 rankings for a query with 50,000 searches is not happening overnight or next month. We commit to deliver transparent communication, sounds strategies, and meaningful reports to you.
No one can guarantee a #1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
Full Moon SEO Agency FAQs
Do I need an SEO agency?
If you’re asking this question, we’d like to think the answer is yes. An SEO agency can provide strategies to improve your organic marketing performance to help you get more traffic, leads, and revenue. If this sounds like what you’re looking for, then give our SEO agency a ring.
Does Full Moon work in partnership with large in-house teams?
Absolutely! Our SEO team have the experience working with in-house teams of all sizes. From single marketing manager to a cross functional marketing team. We integrate our SEO experts and align with your in-house resources to achieve your business goals.
What industries does Full Moon work with?
A lot. Ecommerce websites, B2B companies, travel and hospitality, nonprofits, aftermarket automotive, real estate software, museums, and much more. Our SEO agency can handle just any challenges come our way.
Should I be doing both SEO and PPC at the same time?
Let’s put this question to bed. The answer is yes. SEO and PPC can are a great combination to drive the results you want. While SEO focuses on longer term strategies, PPC brings in customers who are ready to buy immediately. As your organic traffic improves over time, you can reallocate your PPC advertising budget and fill in gaps where SEO is working on.
How long does it take for SEO to work?
In complete transparency, we don’t know. And neither will any other SEO agency, big or small. SEO results can take weeks, months, and even years – depending on many factors from the quality of your website and the amount of content to competitiveness of industry and Google’s algorithm updates. For any SEO project, consistency is important as part of your strategy to achieve results over time.
Is SEO a long-term project?
It’s not as overnight as PPC campaign, that’s for sure. SEO is a process that requires patience, organizational skills, and technical know-how. Thanks to Google, algorithms that determine how well your content shows up is constantly evolving. That means your website must adapt to maintain or increase your rankings or become irrelevant left ignored. Your competitors who are serious are also working on their SEO, so making SEO an ongoing effort can help ensure your website remains top of mind, relevant, and visible in top search results.
What does SEO costs?
Our SEO work starts at $5,000. This ensures we are working with brands that understand the importance and value of SEO — that it is not a set-and-forget-it tactic. For some SEO projects, we do offer project-based flat fees – an SEO audit for example.
Who is on the SEO team at Full Moon?
We have the right SEO experts here at Full Moon – and they are all senior marketers with in-house and agency experience. Our team is well-versed with all facets SEO – from technical, on-page, content, linking, and audits. Our founder was the internal SEO at Yahoo! (in the early years of the rise of SEO), worked on enterprise brands. Our senior SEO have worked on hundreds of SEO projects across many sectors. We’re ready!
What content platform does Full Moon work with?
We have the most experience with WordPress and Shopify. But our team of senior SEO experts can quickly learn and use just about any content management system thrown at them.
What SEO tools does Full Moon use?
Data is at the center of our SEO strategies. We use a large selection of SEO tools to collect and analyze information for each project.
Some of our SEO toolset includes ScreamingFrog, Google Analytics, Google Search Console, SEMRush, Ahrefs, and many more.
How does Full Moon report on SEO progress each month?
We deliver monthly reports to you based on your business objectives. We have clients that require adhoc reports, we do that too (although there may be additional costs). Your monthly SEO report typically includes an executive summary (for the top guns), keyword performance updates, work completed, and work being done. We want to make sure reports are useful for you and your team — so before we create your SEO report, we’ll meet with your team to align on objectives and metrics.
Who will be my point of contact once I become a client?
This is probably the best part. You have direct access to our team through Slack or Teams or any other tools your business uses. There’s no ticket system, no middle man, and no queue. If you have a question about your SEO strategy, your Full Moon team is just a message away. You are in a partnership with Full Moon, not a vendorship.
What does the SEO contract with Full Moon look like?
SEO is a long-term project. Any agency that promises you overnight results will run away with your money and leave you to dry. Not every business is ready for an SEO commitment. A typical SEO contract is 12 months and then shifts to an ongoing monthly retainer. But don’t worry, we’re not in the business of locking anyone in a contract — it is still tied to SEO performance and opportunities.
Full Moon SEO agency delivers these and more:
- Quarterly comprehensive SEO review that includes Technical SEO, Content Review and Expansion strategies
- Content SEO ideas that brings in new audiences
- Consultation on URL structure and optimization
- Brand authority strategies to increase E-E-A-T footprint
- SEO experts on staff to deliver clarity of search engine algorithm changes
- White hat SEO strategies – we look down on agencies who still do 2007 link buying
If you want to leave your second-rate SEO agency, then find out if we can work together. Call us, email us, we are ready to serve.
Our clients love us
BANKS POWERJay Tilles, Brand Manager
CONSULTING COMPANYBecca Stucky, CMO
FEVER-TREEAmamda Stein, VP of Marketing
ANCIENT LORE VILLAGE RESORTMelissa Blettner, CEO
SKYBOUND ENTERTAINMENTGarima Sharma, VP of Brand and Partnerships
SEA TREES by SUSTAINABLE SURFAlena Riggs, Communications Manager
Other things things we do
Media & Analytics
- Cross-Channel Media Planning & Buying
- Programmatic Buying & Placement
- Search Engine Optimization (SEO)
- Campaign Management & Optimization
- CTV Advertising
- Performance Optimization
- Audience Development & Targeting
- Dashboard Reporting, Insights & Measurement
- Creative
- Email and SMS Lifecycle Marketing
Digital Commerce & Strategy
- Customer Engagement & Experience Design
- Creative Assessment
- Customer Persona Development & Mapping
- Audience Development
- Full-Funnel Customer Journey Strategy
- Digital Strategy & Implementation
- Cross-Channel Optimization
- Conversion Rate Optimization
Social & Influence
- Social Content Strategy & Creation
- Campaign Optimization & Analytics
- Paid Social Campaign Advertising
- In-House Animation & Editing
- Photo & Video Production
- Social Media Analytics & Optimization
- Influencer & Creator Management
Creative & Branding
- Brand Ideation
- Customer Engagement & Experience Design
- Brand Campaign Strategy
- Content Planning & Creation
- Brand Strategy & Development
- Competitive Evaluation
