Programmatic Advertising Agency in Orlando
Programmatic Advertising Strategies You Can Count On
Programmatic Advertising
Impactful creative driving strategic targeting — growth for your brand
Getting lost in the noise? That happens when digital ads are irrelevant and miss the mark. Too many agencies abuse programmatic advertising as the “way out” to solve awareness and conversion challenges — most fail.
Programmatic advertising is an efficient media placement tactic, when done properly by an experience agency like FMDM, is efficient and scalable. From homepage takeovers to weather-activated DOOH billboards, FMDM is the Programmatic advertising partner to deliver success for your brand.
The programmatic media planning and buying process is where the magic happens. Getting this right sets the tone for your campaign performance. Programmatic agency like FMDM is agnostic to the technology; we focus on solutions that produce the best business outcome.
Independent Programmatic Advertising Agency
Programmatic display advertising reaching best-fit customers
We’re a programmatic advertising agency headquartered in Orlando, FL with remote marketers across the US serving brands of all sizes.
Understanding your best-fit customers – start with good research about who knows your brand, who is yet to know your brand, and who doesn’t care about what you sell. This foundational information sets the strategy for your programmatic advertising campaign. It guides how much you spend, where you place your ads, how to design your creative, and the results you expect to see.
Setting programmatic advertising goals – aligning objectives for your programmatic advertising campaign keeps everyone informed. To get the best ROI from your programmatic advertising ad spend, goal-setting is a priority. Our FMDM programmatic display team don’t like flying blind (none of us are actual pilots).
Creative that win hearts and mind – yes, programmatic advertising is heavily dependent on software and automation, but that doesn’t ignore the fact that ad creatives must
Adjust and optimize – our programmatic advertising experts monitors your campaign performance and make adjustments to exclude low-quality placements, optimizing target audience segments, and ultimately driving more traffic and sales.
Take the first step towards growth – let us help you build the best programmatic strategy for your brand.
Full Moon Programmatic Advertising services brands hire our agency for:
No matter the sector of your brand, be it a B2C or B2B company, we’re equipped to propel your brand towards significant growth and profitability. We welcome challenges in all size and shape.
Audience Insights
The need for rigorous audience strategy and segmentation sets up the foundation of an effective programmatic advertising media buy. When you understand who your customers are and where to reach them, your programmatic advertising campaign is primed for better ROI.
With so many display ads bombarding customers across tens of thousands of websites, it is important to get this right.
Campaign Management
With software and automation, your campaigns are optimized in real-time with target and bid adjustments to yield the best results for your brand. Additionally, our programmatic advertising experts monitors campaign metrics and make manual adjustments where necessary to add another layer of expertise on to of the programmatic bidding.
Programmatic Strategy
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Creative Development
Creative has the power to convert customers when it’s eye-catching, scroll-stopping, and on-brand. The art and science in creating and testing programmatic advertising ads is something we do well as a Programmatic Advertising agency.
Analytics and Reporting
Our custom reporting dashboards provide you with 24/7 access to campaign performance. You can utilize this to keep on top of budget, performance and the impact of your programmatic advertising campaigns.
Programmatic Advertising is best for these types of businesses.
A sound Programmatic Advertising strategy give the upper hand to businesses. With precise targeting and amazing creative, businesses can begin to build a long-term sustainable programmatic advertising campaigns to increase visibility, traffic, and revenue.
- Ecommerce businesses
- Franchise businesses
- Service-based businesses
- Software businesses
- Multi-Location businesses
- National businesses
- International businesses
- Small/Medium/Big businesses
- Just about ANY businesses
Consider these Programmatic Advertising warnings
Many Programmatic Advertising agencies over-promise and under-deliver. Worse, they assign second-rate media buyers to your account who can’t tell the difference between DOOH and CTV placements. That’s not what you need to invest your good money on, no way!
Our programmatic advertising team at FMDM are expert media buyers who deliver on the work we set out to do, which is increasing your brand reach over a reasonable amount of time by showing ads to your best-fit customers. The display advertising space is filled with con jobs of all types, rotten to the core and broken with one goal in mind – get as much money from you as possible under the guise of awards and shiny medals. Don’t fall for it. We’ve seen too many brands get cornered into questionable programmatic advertising contracts and nothing to show for it.
Any agency adding “Award-winning Programmatic Agency” to the end of every title and on their programmatic ads service page – that does not work anymore. Brands are wising up. Brands demand for real and measured results.
We’re a programmatic advertising agency headquartered in Orlando, FL with remote marketers across the US serving brands of all sizes.
Prioritizing brand safety – we care about your brand’s online reputation. It’s everything to you! Managing a blacklist and whitelist of websites and categories helps protect your ads from showing up in places that they shouldn’t.
Detail campaign reporting – once your goals are set, your audiences built, and targeting criteria established, your FMDM programmatic advertising expert will create dashboards to report on information that is relevant and make sense. There’s no sense if fluffy PDFs.
Access to programmatic experts – if you’re not working with the best programmatic media buyers, then you’re just lighting up your ad dollars in flames. Your programmatic agency should have a clear understanding of the technology, strategy, and tactics. Don’t fall for hoodwinkers.
Mindful of ad fraud – how much of your spend is lost to fraud? Probably more than you’d want to know especially if your agency is not upfront with their rates.
Take the first step towards growth – let us help you build the best programmatic strategy for your brand.
The definition of programmatic media buying
Programmatic media buying is generally classified into three main categories, each offering different levels of access, pricing structures, and advertiser control:
Real-Time Bidding (RTB): Also known as the open auction model, RTB is a dynamic, auction-based system where ad inventory is bought and sold in real time. This marketplace is open to all advertisers and publishers, making it a cost-effective solution for brands looking to reach a broad audience at scale.
Private Marketplace (PMP): A PMP operates similarly to RTB but is restricted to a select group of advertisers. Access is typically invite-only, although some publishers allow advertisers to apply for inclusion. PMPs offer greater transparency, premium inventory, and enhanced brand safety compared to open exchanges.
Programmatic Direct: This method bypasses the auction process entirely. Instead, publishers negotiate fixed CPM (cost per mille) deals with advertisers, securing guaranteed inventory placements. This approach is ideal for brands that prioritize premium placements and predictable pricing.
Key Components of the Programmatic Advertising Ecosystem
The programmatic ecosystem is powered by an interconnected set of platforms that facilitate the automated buying and selling of ad inventory:
Sell-Side Platform (SSP): An SSP is a technology platform that enables publishers to manage and sell their digital ad inventory programmatically. It connects to ad exchanges, networks, and demand-side platforms (DSPs), allowing publishers to optimize fill rates and maximize revenue while maintaining control over pricing.
Demand-Side Platform (DSP): A DSP is a software solution that allows advertisers and agencies to purchase digital ad placements across multiple channels—display, video, mobile, and connected TV (CTV). By leveraging audience data and machine learning, DSPs optimize campaign performance in real time.
Ad Exchange: Acting as the central hub of the programmatic ecosystem, an ad exchange is where SSPs and DSPs interact. Publishers feed their available inventory into the exchange via SSPs, while advertisers bid on impressions through DSPs. The ad exchange facilitates real-time transactions, ensuring the highest bidder secures the ad placement at the most competitive price.
By leveraging these programmatic buying models and technologies, advertisers can efficiently scale their campaigns, access premium inventory, and optimize ad spend with data-driven precision.
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Full Moon Programmatic Advertising Agency FAQs
Do I need an Programmatic Advertising agency?
If you’re asking this question, we’d like to think the answer is yes. A Programmatic Advertising agency like FMDM can provide strategies to boost performance online to help you get more traffic, leads, and revenue. If this sounds like what you’re looking for, then our programmatic advertising experts are ready to help.
Does Full Moon work in partnership with large in-house teams?
Absolutely! Our programmatic ads team have the experience working with in-house teams of all sizes. From single marketing manager to a cross functional marketing team. We integrate our programmatic media buying experts and align with your in-house resources to achieve your business goals.
What industries does Full Moon work with?
A lot. Ecommerce websites, B2B companies, travel and hospitality, nonprofits, aftermarket automotive, entertainment, real estate software, museums, and much more.
How does audience targeting work in programmatic?
Audience targeting is based on first-party, third-party, and contextual data, allowing brands to reach specific users based on:
- Demographics (age, gender, income)
- Behavioral data (past purchases, browsing history)
- Geolocation (local, regional, global targeting)
- Retargeting (showing ads to users who previously interacted with your brand)
Advanced targeting techniques like lookalike modeling and AI-driven predictive audiences further enhance campaign precision.
How does programmatic differ from traditional digital advertising?
Unlike traditional ad buying, which involves direct negotiations with publishers, programmatic automates the process using real-time bidding (RTB) and audience targeting. This allows for:
- Greater efficiency
- Advanced audience segmentation
- Real-time performance optimization
- Access to multiple ad networks and inventory sources at scale
What types of ads can I run with programmatic?
Programmatic covers a wide range of ad formats, including:
- Display ads (banners, native ads)
- Video ads (pre-roll, mid-roll, out-stream)
- Connected TV (CTV) ads (Roku, Hulu, Amazon Fire TV)
- Audio ads (Spotify, Pandora, podcasts)
- DOOH (Digital Out-of-Home) (billboards, kiosks, transit screens)
What does Programmatic Advertising costs?
Programmatic pricing varies based on:
- Bidding model: CPM (cost per thousand impressions), CPC (cost per click), or CPA (cost per acquisition)
- Industry and competition: More competitive markets (e.g., finance, eCommerce) may have higher CPMs
- Ad formats: Video and CTV ads typically cost more than display ads
Our FMDM Programmatic Advertising experts recommend a minimum budget of $5,000–$10,000 per month to run effective campaigns with meaningful data insights.
Who is on the Programmatic Media team at Full Moon?
We have a team of programmatic advertising experts here at Full Moon – and they are all senior marketers with in-house and agency experience. Our team is well-versed with all facets programmatic – from technical audits, pixel management, campaign management, and analytics.
How does Full Moon report on programmatic campaign progress each month?
We deliver monthly reports to you based on your business objectives.
Success is measured through key performance indicators (KPIs) such as:
- Impressions & reach (brand awareness)
- Click-through rate (CTR) (engagement)
- Conversion rate (CVR) (leads, sales)
- Return on Ad Spend (ROAS) (profitability)
- Viewability & completion rates (especially for video and CTV ads)
Agencies provide real-time dashboards and detailed reports to track these metrics and optimize performance.
Who will be my point of contact once I become a client?
This is probably the best part. You have direct access to our team through Slack or Teams or any other tools your business uses. There’s no ticket system, no middle man, and no queue. If you have a question about your programmatic ads strategy, your Full Moon team is just a message away. You are in a partnership with Full Moon, not a vendorship.
Our clients love us
BANKS POWERJay Tilles, Brand Manager
CONSULTING COMPANYBecca Stucky, CMO
FEVER-TREEAmamda Stein, VP of Marketing
ANCIENT LORE VILLAGE RESORTMelissa Blettner, CEO
SKYBOUND ENTERTAINMENTGarima Sharma, VP of Brand and Partnerships
SEA TREES by SUSTAINABLE SURFAlena Riggs, Communications Manager
Other things things we do
Media & Analytics
- Cross-Channel Media Planning & Buying
- Programmatic Buying & Placement
- Search Engine Optimization (SEO)
- Campaign Management & Optimization
- CTV Advertising
- Performance Optimization
- Audience Development & Targeting
- Dashboard Reporting, Insights & Measurement
- Creative
- Email and SMS Lifecycle Marketing
Digital Commerce & Strategy
- Customer Engagement & Experience Design
- Creative Assessment
- Customer Persona Development & Mapping
- Audience Development
- Full-Funnel Customer Journey Strategy
- Digital Strategy & Implementation
- Cross-Channel Optimization
- Conversion Rate Optimization
Social & Influence
- Social Content Strategy & Creation
- Campaign Optimization & Analytics
- Paid Social Campaign Advertising
- In-House Animation & Editing
- Photo & Video Production
- Social Media Analytics & Optimization
- Influencer & Creator Management
Creative & Branding
- Brand Ideation
- Customer Engagement & Experience Design
- Brand Campaign Strategy
- Content Planning & Creation
- Brand Strategy & Development
- Competitive Evaluation
