Muddy Waters, False Prophets, Hoodwinkers of The PPC Industry
Underserved and lack of transparent communication plague the PPC world. Brands get neglected after the contract is signed, promises immediately broken after the handoff – it’s rampant and must change. It’s time to break away from the old ways of PPC services. You deserve better.
Do not make the mistake of going from one hoodwinker to another. When your business is on the line, you are trying to understand your options, and make the right move, the Full Moon team is here and ready to serve. Our PPC agency team breaks the mold; we know where the bodies are buried – your underperformance is over.
Ready for a true partnership?
Independent PPC Agency in Orlando
PPC Audits That Matter
Nobody likes to hear that their PPC campaigns are falling short and ads are wasting money. That’s a huge blow to anyone’s day. But we’re going to give you the good, bad, and ugly with our PPC audit. It’s the only way.
With performance in mind, our multi-faceted PPC audit covers every aspect of your PPC from account setup and audience targeting to conversion tracking and missed opportunities. We cover things like and ask questions:
- Are you maximizing the use of Performance Max campaigns. If so, are they set up correctly?
- Are your bidding strategies too basic? Do you adjust for seasonality like Black Friday/Cyber Monday and holiday shopping?
- Is brand dominating your overall ROAS? If so, how is your non-brand campaigns contributing to your overall growth?
- Is the conversion rate healthy? If the keywords are set up correctly, have you optimized your landing pages to improve conversions?
- Are ad extensions used to expand search ads listings?
- Are you making necessary adjustments? Let’s open the Pandora’s box called “Change history.” Are you ready?
Through our PPC audit, we will find things that your other agency may have tried to hide from you. We won’t sugarcoat anything.
Full Moon PPC services brands hire our agency for:
No matter the sector of your brand, be it a B2C or B2B company, we’re equipped to propel your brand towards significant PPC growth and profitability. We welcome challenges in all size and shape. Here’s a summary of what our PPC agency can do for you.
Search Ads
Paid search ads is an effective way to put your business in front of people who are searching online for what you sell – products, services, promotions, and more.
Our PPC agency build and manage search ads that drive highly qualified prospects, convert, and we’re constantly testing and analyzing the campaign data to make sure your ads are overpowering your competitor’s ads. We work tirelessly to reach your goals and then push harder to stay ahead of the competition.
Shopping Ads
For those who love to shop, there’s shopping ads. We help brands promote their products in search results to people who are ready to buy what they are selling. Our PPC agency will make sure your audience segments are seeing your shopping ads anytime they’re searching.
Display Ads
Paid display ads is all about finding people who are prospective customers and placing your brand into their consideration. Our PPC experts will create display ad campaigns that reach potential customers through targeted placements based on interests and behavior – let’s make sure they can’t stop thinking about your product and let retargeting ads close the sale.
Programmatic Ads
A context-driven advertising powered by automation to target specific audiences in real-time bidding. Our PPC experts can will optimize your targeting and adjust ad spend to stretch your dollars to reach as many of your users as possible. We take this seriously.
Remarketing Ads
We’ve all been retargeted. We’ve all been stalked by ads from websites we visit – it works. Our PPC agency makes sure we are remarketing to everyone who has interacted with your website, your ad, and your social content. With our precise audience targeting, our PPC experts leave no stones unturned and seek to capture every last converting customer with remarketing ads.
Bing Ads
Bing Ads is under-utilized by many PPC agencies because of its low market share. But at 4% of total utility, Bing is still alive and well. In fact, the average ROAS from Bing Ads can outweigh Google Ads because of lower costs of advertising and higher intent users. If your PPC agency refuses to launch Bing Ads campaigns for you, then talk to our PPC experts at Full Moon – we’ll get it done for you and snatch that incremental revenue for your business – we’ll never say no to more profits.
Product Feed Management
A well structured and optimize product feed is at the core of every successful shopping ads campaign. Our data feed experts effectively manage your product feed, improving data points like product titles, description, and prices so your ads are displayed with the right information to get the right customers and increase conversions.
PPC Audits
Our PPC audits are in-depth and meticulous. When other PPC agencies have failed you with low converting ads and poor ROAS, leaving you to dry with lousy bid strategies, our Full Moon PPC experts will uncover their errors. We’ve seen it all. Our PPC audits uncover the missed opportunities, the fundamental errors, and show you what we can do to get your PPC campaign performance back to health.
PPC Ad Copy
Words matter. The right ad copy can get customers clicking on your ad or send them away. Our PPC experts and ad copywriters will write compelling call-to-action-focused PPC ad copy that aligns with what your users are searching for. Our well-crafted ad copy will increase click-through-rate, send the most qualified traffic to your website, and generate higher conversion rates for your business.
Video Ads
Video ads on YouTube campaigns can drive a ton of awareness at the top of the funnel by reaching the right audiences for your product. By targeting people who are consuming video content with the right ads, our PPC experts create the most effective campaigns to get your video ad in front of as many eyeballs as possible.
A sound PPC strategy levels the playing field for any business.
We look at a number of key factors like:
- audience signals,
- demographics,
- devices,
- time of day,
- location,
- past search behavior,
- interests,
- website navigation behavior,
- engagement metrics
- and lots more to make sure your PPC ads marketing spend is performing.
And since PPC is measurable, our PPC experts can clearly see what’s working and what is not – then lean into what’s performing.
PPC and SEO are a lethal combination in the digital landscape. Both channels play a crucial role in growing your revenue when approached with precision by a premier PPC agency like Full Moon.
Consider a Premier PPC Agency
PPC is a great channel to get in front of the people who want your products, new audiences, old customers, and people who didn’t even know they wanted your product until they saw your ads. PPC ads will grow your revenue by aligning with your customers.
The Right PPC Management Agency Could Be Game-Changing
Full Moon is a Google Premier Partner, which means our PPC agency is in the top 3% in the US. This level of recognition validates the PPC work we do for our clients and it feels great!
PPC is an unforgiving channel, as much as the results can be immediate and awesome, in the wrong hands, the outcome can be a catastrophe.
If your PPC campaigns are sluggish, reach out to our PPC experts – we’ve seen it all, we’ve helped brands recover from mediocre results, and we’ve turn things around when it seem impossible.
Things to keep in mind with Full Moon’s PPC agency in Orlando.
Execution with transparency – you’ll know everything we’re working on, what we’re up to, and any ongoing PPC tasks. As your PPC agency partner, we don’t hide behind our desks (or monitors).
Strategy within context of your business – strategy is moot unless it’s relevant to your business. We get it.
Real results without the fluff – we’ll show you everything from your PPC campaigns; the good, the bad, and talk about what worked and the misses.
Senior PPC experts – with years of combined experience, our PPC experts have seen it all. You’ll work with PPC experts that know what they’re talking about and certainly know what they’re doing.
Proactive PPC management – we have our fingers on the pulse of the PPC industry. Our PPC experts will jump into action on each opportunity to grow your campaign.
Direct access – with regular meetings with your PPC experts and constant communication, you are never alone.
30+ years of PPC experience – there’s no mediocrity with our PPC team.
Full Moon PPC Agency FAQs
Do I need an PPC agency?
If you are looking an extensive team of PPC experts, lack of time and resources, and economies of scale then the answer is yes.
Does Full Moon work in partnership with large in-house teams?
Absolutely! Our PPC team have the experience working with in-house teams of all sizes. From single marketing manager to a cross functional marketing team. We integrate our PPC experts and align with your in-house resources to achieve your business goals.
What industries does Full Moon work with?
We help ecommerce websites, B2B companies, travel and hospitality, nonprofits, aftermarket automotive, real estate software, museums, and much more. Our PPC agency can handle PPC campaigns in practically any industry.
Should I be doing both SEO and PPC at the same time?
Let’s put this question to bed. The answer is yes. SEO and PPC can are a great combination to drive the results you want. While SEO focuses on longer term strategies, PPC brings in customers who are ready to buy immediately. As your organic traffic improves over time, you can reallocate your PPC advertising budget and fill in gaps where SEO is working on.
How long does it take to see results from PPC work?
Short-term and long-term results. Within a few days of launching your PPC campaigns, you’ll start to see increase in traffic and conversions, high brand awareness. As the campaign collects data, our PPC experts will optimize and fine-tune copy, bids, targeting, and promotions to make your more money over time.
Do I own my data and full access to my Google Ads account?
We’re not shady. While we know of some agencies that hold clients’ Google Ads account hostage, we believe that you should be the owner of your Google Ads account and all the data within the campaigns. We request access to your Google Ads account and work from it, period.
How does Full Moon measure the success of a PPC campaign?
Impressions don’t matter. Our senior PPC experts understand that a high quality PPC campaign focuses on performance metrics – click rate, CPC, conversion rate, search share, and keyword data. Ultimately, what defines the success of our PPC campaign is your profits and ROI. We are serious about your numbers and will work tirelessly to make sure you make the most money through PPC ads.
Who is on the PPC team at Full Moon?
We have the right PPC experts here at Full Moon – and they are all senior marketers with in-house and agency experience. Our team is well-versed with all facets PPC ads – from campaign set up and audience targeting to location targeting and bid adjustments.
Our founder managed multi-million Google Ads budgets, worked on enterprise brands, and built PPC teams. Our senior PPC experts have worked on hundreds of PPC campaigns across many sectors. We’re ready!
What fee structure does Full Moon use?
We have a standard retainer based on tiered ad spend.
We do not charge a percentage of ad spend for higher spends — that’s penalizing growth. A small percentage of a large ad spend is still a large fee, no matter how you slice it.
Our flat fee retainer is designed so that the hours required for higher budgets match the fee structure without compromising the quality of your PPC ads, while generating more revenue for your business.
What PPC tools does Full Moon use?
We use all of the usual tools you’d expect, like Google Ads. But we also use SEMRush, Feedonomics, Rithum, DataFeedWatch, to name a few. Some clients have their own accounts for 3rd party software, for other clients, it’s included into you PPC agency fee at no extra cost to you.
How does Full Moon report on PPC progress each month?
We build our reports specifically to your objectives and key performance indicators, ensuring they deliver meaningful insights. Each month, we provide a comprehensive breakdown of our progress toward your goals, along with a clear strategy for the upcoming month to keep momentum strong. Success isn’t optional—it’s the only way forward.
While our reports are typically delivered monthly, we’re flexible and can adjust the frequency to match your preferences. At Full Moon, your needs always take priority.
Who will be my point of contact once I become a client?
This is probably the best part. You have direct access to our team through Slack or Teams or any other tools your business uses. There’s no ticket system, no middle man, and no queue. If you have a question about your PPC strategy, your Full Moon team is just a message away. You are in a partnership with Full Moon, not a vendorship.
Does Full Moon only work with clients in Orlando?
While we are headquartered in Orlando, our team is 100% remote. We have clients all over the United States. If you are seeking top quality PPC Ads management from paid media experts, then we’re just what you may be looking for.
Why work with Full Moon
It’s our legacy. Full Moon was born out of witnessing brands being mistreated by digital agencies and media companies. Brands were charged up to 20% of media fees of advertising spend – while their campaigns were managed by entry-level employees. Template strategies. No critical thinking. Brands were punished for growth. That was unethical.
The large holding companies have hundreds/thousands of employees, countless awards, and recognized as industry leaders at conferences. We know the truth of what happens if you are not in their top 1% of their profit ledger.
The question to you then…are you ready for change? If so, then we are then we are your option for consideration.
Full Moon PPC agency delivers these and more:
- Monthly detailed PPC report of campaigns and business metrics
- PPC expansion strategies that is based on performance data
- Transparent communication about your PPC ads
- In-depth analysis to discuss critical campaign opportunities and gaps
- Dedicated support and access to Google’s beta features through our Google Premier Partner status
- Measurable insights on how your PPC campaigns are doing
- All the other stuff that really matters
If you want to leave your second-rate PPC behind, then find out if we can work together. Call us, email us, even send us a smoke signal, we are ready to serve.
Our clients love us
BANKS POWERJay Tilles, Brand Manager
CONSULTING COMPANYBecca Stucky, CMO
FEVER-TREEAmamda Stein, VP of Marketing
ANCIENT LORE VILLAGE RESORTMelissa Blettner, CEO
SKYBOUND ENTERTAINMENTGarima Sharma, VP of Brand and Partnerships
SEA TREES by SUSTAINABLE SURFAlena Riggs, Communications Manager
Other things things we do
Media & Analytics
- Cross-Channel Media Planning & Buying
- Programmatic Buying & Placement
- Search Engine Optimization (SEO)
- Campaign Management & Optimization
- CTV Advertising
- Performance Optimization
- Audience Development & Targeting
- Dashboard Reporting, Insights & Measurement
- Creative
- Email and SMS Lifecycle Marketing
Digital Commerce & Strategy
- Customer Engagement & Experience Design
- Creative Assessment
- Customer Persona Development & Mapping
- Audience Development
- Full-Funnel Customer Journey Strategy
- Digital Strategy & Implementation
- Cross-Channel Optimization
- Conversion Rate Optimization
Social & Influence
- Social Content Strategy & Creation
- Campaign Optimization & Analytics
- Paid Social Campaign Advertising
- In-House Animation & Editing
- Photo & Video Production
- Social Media Analytics & Optimization
- Influencer & Creator Management
Creative & Branding
- Brand Ideation
- Customer Engagement & Experience Design
- Brand Campaign Strategy
- Content Planning & Creation
- Brand Strategy & Development
- Competitive Evaluation
