Should Small Businesses Look to Outsource Their Marketing?

As if big-business competitors, personnel issues, ever-present paperwork, COVID fallout, and supply chain deficiencies weren’t enough for small business owners to deal with, the pressing need for digital marketing that connects with customers is looming on the horizon for the small business owner of today. If you don’t have time for content creation, digital advertising, or social media marketing, like so many small business owners don’t, outsourcing marketing for small business is a more popular choice than ever for dependable ROAS without the day-to-day commitment of in-house management.

If you do decide to take the plunge and invest in outsourcing marketing for small business, you wouldn’t be alone: A 2018 statistic states that the outsourcing market was worth 85.6 billion USD that year, while trends of the past two years show that outsourcing for small businesses is becoming ever-more popular, with pandemic-spun home businesses growing and scaling online. While 24% of small businesses are already outsourcing services to improve efficiency, new research is showing that 52% of small businesses will outsource strategically even after COVID.

What Marketing Needs Should Small Businesses Outsource?

Across a variety of sectors and industries, small business owners look to outsource certain time-consuming or tedious technical, creative, and analytical aspects of marketing. Some of these boring, but necessary, little details, can make the difference for a small business competing in the digital advertising space of today: A full-suite digital marketing agency like Full Moon Digital offers outsourcing marketing for small business in sought-after specialties like:

• Big-picture marketing strategy creation
• Graphic design & creative asset design
• Branding, rebranding, logo design
• Audience-targeted paid advertising, like Google Ads and banner ads
• Content creation, like blogs, articles, web page content, video and image assets, and lead-generating landing pages
• Expert SEO strategy, site performance auditing, and technical optimization
• Social media marketing, from Facebook and Instagram to LinkedIn.

What Are the Benefits for Small Businesses to Outsourcing Marketing

Owners of startups, growing small businesses, and even more established brands have found that outsourcing marketing for small business takes some time-consuming aspects of modern-day business ownership out of their hands, freeing up their attention to focus on what matters to them. There are several advantages to letting expert digital marketing agencies take over some of the less appealing aspects of owning a business in 2021:

Make The Most Of Your Money

Outsourcing marketing for small business is often a cost-cutting strategy for SMB owners, with a lower overhead cost than creating or growing an in-house marketing department. From payroll taxes and onboarding costs, to training shifts, larger office spaces, and even more meetings, tons of modern small business owners can’t invest the money, time, or space into building a marketing team from scratch (and over Zoom, no less.)

Monthly, it’s often easier and quicker to see a profitable ROI when outsourcing marketing for small business, especially with agencies that offer flexible service plans that allow you to outsource the services you want, and stop paying for what you don’t need. FMDM builds personalized strategies to fit each client’s needs and budget, always coming prepared to act fast to audit and optimize your marketing, no matter what stage you are in.

More Time To Run Your Business

I’m sure there are aspects of being a small business owner that you enjoy more than checking on your social media data and developing targeted keywords and audiences for your digital advertisements. Or, maybe you work better as a big-picture thinker, and just want to hand over the daily tasks and technical implementation to a team that you can trust will do it all?

Whether you prefer to spend your time connecting directly with customers, you’re passionate about product development, or you’re looking to be more hands-off in your SMB empire, and whether you’re starting out, aggressively scaling, or quietly expanding, Full Moon specializes in personalized plans that can see massive results no matter your schedule. Our experienced digital marketing professionals can turn data into real revenue, without disrupting your day-to-day, all while consistently communicating their strategy and performance to keep you in the loop.

Increase Reach & Brand Exposure

In 2021 and beyond, one major benefit of outsourcing marketing for small business is the ability of talented and knowledgeable experts to place your brand in the same digital marketing spaces as huge competitors. Identifying gaps in site SEO and implementing audience-targeted paid search campaigns can immediately start driving more eyeballs and clicks to your site. FMDM consistently places clients’ web pages on page one of Google, and we have special relationships with premium publishers that facilitate ad placement on your target customer’s favorite sites.

Immediately see more leads, more conversions, and more sales with the power of SEO content. We can publish responsive, timely, traffic-magnet articles, blogs, and social media creative assets that turn into real revenue, quicker than a smaller marketing team can achieve.

Access To Diverse Expertise

The modern marketing department needs a lot of specialized skill sets that can be hard to find in your local area, or even through online hiring. From web gurus, to paid search specialists, SEO copywriters, web performance auditors, graphic designers and campaign strategists, it just makes sense to hire a team that covers all the bases. Each team member at Full Moon Digital is an expert in their respective field, because we spent time finding valuable global talent and building a team that can return real results.

Small business owners also find that outsourcing marketing is a way to get fresh eyes on your brand. As an outsider looking in, digital marketing agencies have a unique position to offer neutral, objective advice and constructive suggestions to get your small business out of its rut. If your brand is feeling creatively unfulfilling or it doesn’t seem to be connecting with the right customers, outsourcing marketing for small business has its advantages. And, by collaborating with the specialized experts employed by a marketing agency, you’re getting advice and insight you can use to grow and expand your brand.

Agencies Have The Motivation

As a small business owner, you understand that keeping your business competitive means making sure that you continually deliver to your customer or client: this is what motivates successful marketing agencies. When you collaborate with a dedicated marketing agency like FMDM, you are dealing with a team whose top goal is meeting or beating your targets. Because our motivation lies in the belief that when you win, we win, you’re always going to receive the best marketing practices of the moment, every time.

Quickly Implement & Analyze New Tech

Trying to stay ahead of the latest marketing technology is time consuming, especially for small business owners that are already expected to be knowledgeable in every aspect of their business. Even when you do manage to run the latest analytics, it’s hard to distill the large amounts of data into something meaningful for your small business’s growth.

Outsourcing marketing for small businesses gives small business owners access to the latest technology and trends, skipping the learning curve and stacks of data. The skillful paid search and SEO experts at Full Moon Digital give dedicated audits, detailed reports, and implement data-driven strategies, whizzing around behind the scenes like they do best. Not only are they at the forefront of their fields, but they are always searching for new markets to mine for results.

Have Backup For Large Marketing Projects

No matter how marketing- or social-savvy you are as a small business owner, outsourcing marketing for small business, especially with experienced agencies, comes in handy when facing a large marketing project that seems daunting. From a complete rebranding, a web design overhaul, or a migration to a new site host, having access to a larger team of specialized digital marketing experts means smoother rollouts and holistic attention to detail.

How Do You Know When it’s Time to Outsource Marketing?

While many factors influence the decision to invest in outsourcing marketing for small business tasks to a dedicated marketing agency, if you need more people power in order to keep competing with the creative marketing departments of larger businesses, it might be time.

If any of these sound like you or your team, maybe it’s time to consider outsourcing some services to a trusted agency with proven results:

• Daily task checking is taking away from your long-term strategization
• You have employees taking on marketing tasks with little or no experience
• You don’t have a solid media strategy or content calendar
• Your website or mobile site is outdated and/or underperforming on traffic
• You aren’t sure how to interpret your marketing data
• Your team is having problems troubleshooting SEO site or strategy issues
• You’re unsure if your ROAS is worth it
• Paid advertising channels aren’t bringing in conversions

Within months, something like paid search ads can be a game-changer for small businesses who are looking to manipulate their marketing strategy to start growing and scaling. Outsourcing marketing management to a capable and respected agency is a dependable way to invest in your marketing without committing to an in-house department.

Things Businesses Should Consider Before Outsourcing

Before jumping into business with the wrong agency, you’ll want to ensure that your future marketing team are true digital ninjas that will truly deliver the results that you need. Consider the following about this unique collaborative relationship:

What Are Your Communication Expectations?

One nightmare scenario that can happen with a lower-quality marketing agency is the dreaded “ghosting.” When you’re left out of the loop, or the agency is making strategic decisions without you, remote marketing agencies can be headaches.

You don’t need a marketing agency that is unresponsive or unwilling to show you the data that backs up their strategy. At FMDM, as a 100% remote team of data-obsessed tech nerds, we immensely value communication and transparency, and we ensure you’ll always have control over your brand. Even over different time zones, we never leave a client hanging.

Which Tasks Do You Want To Outsource?

Depending on your strengths and your team, you may need more or less help from digital marketing agencies. When working with estimated scopes, the possibility exists that some agency invoices can add up quickly without you realizing. Depending on the type and amount of marketing tasks you wish to bundle together, different structures make sense- from a more a la carte style offering, to an agreed-upon set of tasks.

No matter how you structure your collaboration with a marketing agency for your small business, FMDM is dedicated to ensuring you see a return on your investment and working with you to tailor your plan to your exact needs. No small business is the same, and we treat each business with a fresh perspective and shared goals.

Full Moon Digital is the Agency For All Your Marketing Needs

Every SMB owner looking to revamp their marketing strategy or be on the cutting edge of digital marketing tech has their own reasons for outsourcing marketing for small businesses to an agency like FMD. If a CEO can’t afford to hire a new employee, but also can’t run every aspect of the business on their own time (there’s only 24 hours in the day, after all), outsourcing important areas like SEO, content, paid search, social media marketing, and long-term brand strategy can make a difference in the day-to-day responsibilities of a SMB owner.

With the unpredictable world that we live in today, one trend you can continue to count on is the importance of successful digital marketing for small businesses. With targeted audience-driven digital ad campaigns and unique, conversion-generating creative, FMD can personalize your marketing strategy and manage its implementation, all while remaining transparent, communicative, and data-driven. Let us take care of the hard stuff. Then, just see the results roll in.

If you have any questions about outsourcing marketing for small business, or you want to discuss a personalized plan to help address your specific small business’s needs, hop on a call with us today or shoot us a message for more information.