In-house marketing teams can coexist with an outside agency you outsource to. There are many good reasons why outsourcing your digital marketing can accelerate your businesses’ growth.
I speak with many leaders from CMOs to VPs of businesses about switching or sticking with their in-house marketing team. Many already have the marketing leadership in place — so the discussion revolves around making new hires or outsourcing marketing functions to an agency like Fullmoon Digital.
Common reasons and misconceptions why business owners and executives cannot imagine bringing in an outside team:
- We won’t understand their brand, services, and product like an internal marketing person
- It takes too long to learn their industry
- Not getting the necessary attention grow the account
- Agency management fees are too high
All the above are not true. But I understand where those misconceptions might have stemmed from. You see, unlike many agencies, Fullmoon Digital is selective, and we mean it, about client partners we bring on to join the pack.
Our diligent selection, matching, and qualifying process means clients who join us have similar mindset and mindfulness to digital marketing strategies and approach for growth. We play in the long-game; not the 30-day mumbo-jumbo-get-rich-quick-scams.
Therefore, this is why I am confident that our team beats your in-house team when it comes to speed, precision, and results. (Of course, we work closely with your in-house resource to win together!)
Winning requires speed, and we are fast
Quick doesn’t mean careless. Allow me to be clear on that. Our team is quick because we only hire experienced digital marketers. That’s a big difference when you work with Fullmoon Digital. We hire the best because we understand how important it is for your business to hit the ground running when you work with our team.
We’re a scrappy team; we don’t dress up in suits, we don’t work from fancy building offices, we certainly don’t get free lunches.
We focus on careful yet quick execution that drive meaningful and measurable results for your business.
As marketers we understand the sensitivity required to pivot quickly when things don’t go right. While we’re proactive, there are times when the speed of reacting a unexpected shift is required, and we’re second to none when it comes to that.
Our speed comes from fine-tuning our process by working with a diversified group of clients across industries, by observing and studying what is working, and streamlining communication to ensure the highest level of efficiency when it comes to your digital strategy.
Bottom line, we hate wasting your time and our time.
Saying “NO” is an important strategy; and we’ll tell you
You won’t hear “NO” from your in-house team. Let’s be honest. Most employees are too afraid to lose their jobs so they end up agreeing to everything their bosses ask for.
Even if it doesn’t seem reasonable.
Your in-house team worry about validating your “idea” more than our team does. I’ve said this multiple times to prospects and new clients — Fullmoon Digital is not a team of “Yes Men” that do your bidding.
We are your strategic partner, your outsource marketing team, an extension of your team. Our value is in our ability to create boundaries and be a voice of reason when a strategy doesn’t appear reasonable. As your partner, we discuss your vision and come up with alternative strategies, focus on the challenge, and create campaigns that gets you the results you deserve.
Brands who partner with Fullmoon Digital realize quickly how much we truly care for their business.
We don’t wait to respond; we prioritize communication
It’s not enough to just talk once a week. We have constant communication with our client team to ask questions, double-and-triple confirm on strategies, clear confusions, and get on the same page before launching any campaigns.
I’m not going to sugarcoat anything — never have, never will when it comes to our agency values and what we stand by.
We don’t abruptly end our calls just because the clock says its time. No siree. That’s rude and disgusting! No other way to put it.
Many agencies talk about the sparkling communication and productivity tools like those alone will solve their challenges. 100% not! In fact, some of the productivity tools are counter-productive.
But I digress.
Where was I? Yes, our unwavering commitment to better communication with your in-house marketing team. We all work differently. There are polarizing believes on what “efficiency” mean. I’ll leave that debate to the marketing philosophers.
As for me, I have won clients over because I was willing to strategize at 10pm at night for an hour. Is that scalable? No. And that’s why I don’t do it with every client — and our client respects me enough to make that a habit. But the communication was important enough for the client to make the call — therefore it is also important for me to understand the urgency to answer the call.
We are a committed group of marketers. We don’t just say it in fancy presentations. We breath and live in all day every day.
We are digital marketing ninjas
I’ve never met a ninja in real life, but I’ve seen documentaries and ninjas are cool ??.
They spend years training and mastering their craft and weapons. Ninjas are situational experts. They understand the most effective combination of weapons to use in scenarios to maximize impact.
Yes, ninjas are very result oriented warriors. They are also agile and can switch tactics in a heartbeat to adapt.
Our team are ninja-like when it comes to digital marketing. I’ve heard clients call our team “ninjas” before on phone calls too! When you hire a group of ninjas, you get the work done and done right.
Your in-house team will look like the heroes with your outsource digital ninjas (us), crushing it for you.
In-House Marketing Teams Love Us
It’s true. After considerable meetings and phone calls, brands who decided to test-drive our outsource solution have never looked back.
Many of our clients hesitated to outsource their digital marketing few or all of the reasons above. See for yourself.
That is why I understand the importance of earning our client’s trust and business every single month. To up the ante, our services are month-to-month with no long-term contract, which adds pressure to our team to create value every single month. We love the challenge!
We’re on your radar now. Ready to explore outsourcing?
If your in-house marketing team have been considering whether bringing it an outsource team will increase efficiency and drive growth, I hope what I’ve written in this article has given you enough reason to at least talk to us about it.
