An effective email marketing strategy requires expertise, hard work, a willingness to learn, and dedication. Sometimes, it can be challenging for a busy professional, entrepreneur, or small business CEO to find the time necessary to run a successful email campaign.
That is where a Full Moon Digital Marketing comes into the picture. A full-service email marketing agency can take care of all your email marketing needs. We have the experience needed to know which tactics will work and which won’t. We’ll also have access to the best tools and resources to take your email marketing campaigns to the next level.
What Does an Email Marketing Agency Do?
We take care of all your email marketing needs, from market and audience research all the way to analytics and split testing.
1. Market Research
Agency email marketing starts with analyzing your market and target audience. An email marketing agency will research your customer base and figure out the platforms they use and what their needs are. That will help them create a solid strategy for reaching those people and converting them into subscribers and ultimately sales.
2. Landing Page and Lead Funnel Creation
To collect email subscribers, you’ll need a landing page. At the very least, you’ll need an email sign-up form on your blog so you can get readers to subscribe to your list.
We can not only set up a high-converting landing page but also create an entire lead funnel. For example, after people sign up, you can direct them to a thank-you page and present them with an exclusive trial membership or a limited-time discount.
3. Collect Leads Through Ads
If you’re not collecting email subscribers from your blog, you can run campaigns on Facebook, Instagram, Google, and other platforms to collect leads for your list. An email marketing agency can create high-converting ads that target the specific audience most likely to sign up for your list, thus increasing conversions, lowering overall ad costs, and improving your ROI.
4. Welcome and Follow-Up Emails
Getting sales out of your email list often boils down to building trust and working on long-lasting relationships. That starts with your welcome email, in which you introduce yourself to your subscribers and set expectations for what is going to happen next. An excellent welcome email will lead to increased open rates and lower unsubscribe rates.
In addition to the welcome message, we can build a sequence of follow-up emails that will arrive automatically in new subscribers’ inboxes at set intervals. This follow-up sequence can go on for a few days or even weeks. Its purpose will be to build a long-lasting relationship and convert as many initial subscribers as possible.
5. Newsletters and Promotions
Once the initial welcome or follow-up emails are finished, you can continue promoting to your subscribers by sending them emails daily, weekly, or monthly. The exact frequency will depend on your goals and your industry. However, an email marketing agency like us will figure out what works best for you, so don’t worry about that.
It is essential to send a mix of different content types. Instead of sending only promotional emails, for example, provide value to your subscribers by sending informative newsletters. An email marketing agency can figure out the exact balance of promotional versus informative content needed to keep subscribers happy and drive sales.
6. Professional and Practical Design
If you want to increase conversion rates, improve your branding, and build trust, it is vital to create a good design that looks professional and user-friendly. You must align the design with your brand. It should also be mobile-responsive. An experienced agency can create a custom design or use a template that works best for your business.
7. Effective Content Creation
If you don’t have time to create valuable content for your email newsletters, Full Moon Digital Marketing can help with content creation appropriate for your niche that’s targeted to your subscribers and their tastes. For example, an agency can create travel-related content for your travel agency email marketing campaign. We can also curate content from your blog and other blogs for your newsletters.
8. Analytics and Split Testing
Email marketing requires constant monitoring. Analytics can help you understand what you are doing wrong and where you need to improve. For example, you might need to start experimenting with more eye-catching subject lines and opening lines if you see low open rates.
On the other hand, if you see high open rates but low click-through rates, you might need to be more persuasive in your emails, or your CTA buttons might need to be more prominent with eye-catching designs.
If too many people are unsubscribing or reporting your emails as spam, you must figure out why they don’t find your emails interesting. If they report it as spam, you might come off as annoying; perhaps you are too promotional.
These are all things that Full Moon Digital Marketing can look at to improve your results.
We can also conduct A/B split testing to get better conversions. For example, we can segment your list into two groups and send duplicate emails to both with a different subject line variation sent to each group. This can help you understand which subject line leads to better clicks.
When Do I Need to Look for an Email Marketing Agency?
Here’s when it might be time to look for an email marketing agency.
You Haven’t Started with Email Marketing Yet
It is never too late to do so. The benefits of email marketing can not be stressed enough. Don’t think that email is only for older demographics; 73% of millennials prefer businesses to communicate with them via email.
It can be hard to know where to start, especially if you have zero email marketing experience. However, Full Moon Digital Marketing will build a solid foundation so your email campaigns can grow and bring you exceptional results.
Your List Isn’t Growing
If you can’t get people to subscribe to your list, you may need to look at your lead generation strategy more closely. What are you offering to your subscribers to make them want to subscribe to your list?
Some businesses will give away a free ebook or a special discount to new subscribers to drive leads. Others will write persuasive copy that promises subscribers exclusive tips. You also need to take a look at your advertising campaigns and funnels and whether you are targeting the right people. A marketing email agency can revamp your lead generation strategy for better conversions.
You Are Getting Unsatisfactory Engagement Rates
If you’re getting people to subscribe to your list, but they don’t engage with you, your problem may lie with your subject lines or content strategy. You may also be sending emails at the wrong times, too frequently, or too infrequently.
If you send too frequently, valuable information can get lost in all the noise. Subscribers may view you as annoying and mentally block out any emails you send. If you send emails too infrequently, subscribers may forget about you. If you send emails at the wrong times, your emails may get pushed down in the inbox by the time a subscriber checks their messages.
An email marketing agency can step in and look at your subject lines, email content, sending times, and so on. We can figure out why subscribers are not opening your emails or why they are not clicking on links in your emails. If you can’t drive any sales, you may need to write better copy, use more calls to action, or promote different products.
If you are getting many unsubscribes or spam complaints, you may be excessively promotional or sending emails too frequently. That can also happen if you don’t set the right expectations during the subscription process, and we can figure out if that is the problem.
Benefits of Working With an Email Marketing Agency
Working with an email marketing agency can bring you many incredible benefits. Below are numerous examples of the advantages you gain from partnering with a professional agency.
Save Time
Email marketing requires time and effort. If you are busy and have other aspects of your business to focus on, why not hire a professional team to do it all for you? That way, you can focus on more pressing matters related to your company.
Build Your Brand
Email marketing can improve your brand image. Professionally designed emails, sent in a well-thought-out email follow-up series, show that you have a solid team working on your behalf. In addition, email marketing helps increase brand awareness by ensuring you remain at the forefront of your subscribers’ minds.
Get Better, Quicker Results
An email marketing agency can help you get more sales and quicker results. Avoid the learning curve and start seeing positive outcomes right away.
Why Do You Need an Email Marketing Agency?
Here are the main reasons you need an email marketing agency.
Email Marketing Is Effective
There is a reason 47% of marketers choose email marketing as their most effective marketing channel (only 33%, on the other hand, say SEO is most effective). Email marketing works. It is 40% better at converting than Facebook or Twitter, and more than one out of five emails are opened within an hour.
Retain Existing Customers
It costs a lot more to acquire new customers than to get an existing customer to keep buying from you. Email marketing isn’t just for potential customers. It’s for customers who already purchased from you as well.
Capture a customer’s email address during the purchase process so you can continue promoting to them or to upsell a new product or upgrade. Email marketing helps you get repeat sales over a more extended period. An experienced agency will know how to segment your list and send different promotions to existing customers and potential customers.
Recover Abandoned Carts
Did you know that more than 75% of online shopping carts are abandoned without the customer completing the purchase? In some industries, it reaches more than 95%.
There are many reasons people abandon carts. Sometimes, wishful thinking is involved. However, many times, the customer simply got distracted by something else, did not have the time to complete their purchase, could not find their credit card, or their internet was slow.
You can recover a large percentage of those purchases by simply reminding customers that their cart is waiting for them. An email marketing agency can help you capture email addresses early on so you can send automatic abandoned cart reminders.
What to Look for in an Email Marketing Agency
Look for an email marketing agency that pays attention to your needs and is willing to work with you on a custom strategy optimized for your business. Look for an agency with experience and great reviews, referrals, or case studies. Email marketing agency pricing can depend on your needs and goals, so make sure to ask for a quote before getting started.
Where does an Email Marketing Agency Start?
An email marketing agency will start with figuring out where you are now and what your needs are. Then, we will go over your goals and work on a strategy to help you reach them. Finally, we will keep you updated with analytics and reports and optimize the strategy for maximum success.
Despite the rise of social media, email marketing remains as critical as ever. Attention spans on social media are short, and social media users often don’t enjoy seeing promotions interrupting their news feeds. Email marketing allows you to get more screen time and often leads to more conversions.
The sooner you get started, the better, so get in touch with us today and learn how we can help you with your very own email marketing needs.
