FMDM Moonlights: Inside the Den | Here on Earth | May 2023

It’s here on Earth where you dig your toes into sand, where you explore the meaning of art, where you raise your kids. Where life springs forth in abundance in our expansive galaxy and universe beyond. 

Our planet supports every aspiration, supplies us with food, water, wild expanses and cozy meadows. And as April was Earth Month, we’re reflecting on what our people and partners have been working toward in this place we all call home. 

But we also are looking ahead in this rendition of FMDM Moonlights: Inside the Den. 👀🔼🌏 Join us?

A howling wolf silhouetted by the tail end of a sunset. Text: Moonlights: Inside the Den. May 2023

In this article:


Our Pack

The Earth’s inhabitants of whom we are particularly proud are (biasedly) of our own people! đŸș Since the last installment of FMDM Moonlights in January where we celebrated the launch of our Employee Spotlight Series, three names put in the work to set themselves apart and got some of the recognition they fully deserve!

Nik Stephney Foreground: portrait of Nik Stephney, Fullmoon's featured employee for the month of February. Background is full moon shining through clouds.

Our Sr. Digital strategist has been measured and found to be more than worth her weight! With a resume to brag about (including running her own community-rooted organization to assist black women-owned businesses The Well Work and leading the launch of contactless eCommerce at major airports in the US and beyond), Nik has brought her success-detecting skills to our company.

Since starting with us late last year, Nik Stephney has been a force of creative momentum that has our innovative collective brain overclocking, and we’re loving it. But it’s not just the encouragement and example of how to tap into the right-brained fountain within that has us raving about this incredible woman. 

Nik stands for–nay, races towards inclusion and creating belonging. She follows through by going beyond the call to providing safe, equitable spaces that encourage kind, effective communication that uplifts those around her. Connecting and bringing together fellow humans is a big part of who she is and what she does.

Thank you for making your part of the world a better, healthier place!

Wes Musgrove 

Foreground: portrait of Wes Musgrove, Fullmoon's featured employee for the month of March. Background is full moon shining through pine branches.

Y’all. Wes Musgrove has just recently celebrated his 1-year workiversary at FMDM, but we could swear he has been with us much longer than that. His curiosity, passion for living, doing good work well, and self-taught ability are some of the things that keep us in aw. At Fullmoon, he has time and again gone the extra mile for colleagues and clients alike. When campaigns cross his desk, the results are smooth and stunning. 

Despite being the best Paid Media Specialist on both sides of the Mississippi, Wes has a keen eye and an adventuresome spirit that pumps us up and encourages the rest of us to put down the tech to soak in the sun. 🌄

For Wes, PPC doesn’t just stand for pay-per-click. When he has a camera in tow, his lens develops nothing but picture-perfect-clicks. Although a skillful videographer and photographer of people, animals, and places, his eye for snapping shots of nature in her most feral moments ushers us to feel like we are in person within the vibrant landscapes within the frame.

We can’t wait to see where you go next–both in your talents and on the planet!

Megan Hammett

Foreground: black & white portrait of Megan Hammett, Fullmoon's featured employee for the month of April. Background is full moon shining through clouds.When you hear the name “Megan Hammett,” you may envision a serial theme park attendee donned with Mickey Ears and a contagiously vivacious aura. And you’d be spot-on. Wow, are you clairvoyant?!

What you may not know is that as your Customer Success Manager, she is there for you from the beginning and through all of the stages of growth. You are never left to fend for yourself as she is a partner in both strategy and making you look good–literally! 

Megan crafts eye-catching graphics that reel you in both for FMDM’s social platforms and many of our client’s accounts as well. In a world of digital plenty, she is one that stands out of the crowd for all the right reasons.

Of all the companies on Earth to work with, we are thrilled you chose us!

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Our Partners

2023 Google Premier Partner

Thanks to the hard work of our Paid Media Specialists, Fullmoon Digital Media is proud to share that in March we officially celebrated becoming a 2023 Premier Partner with Google!

Google Premier Partner 2023

What does this mean? That we’re awesome! Also, it means that Fullmoon Digital is among one of the top companies within our country and has met all of the Google Partners program requirements. Some highlights:

  • Performance
    • We’ve maintained an optimization score of at least 70% in this area!
    • Significance: This nods to the fact that FMDM has set up our clients’ accounts to perform well.
  • Spend
    • We’ve managed at least $10,000 USD in ad spend in the past 90 days. In fact, we’re well into managing 8-digit ad spend!
    • Significance: This demonstrates that FMDM can help clients consistently identify new growth opportunities and sustain their success on an ongoing basis.
  • Certifications
    • Our staff is certifiably competent, and we’ve got the receipts to prove it!
    • Significance: Our account strategists have demonstrated proficiency in Google Ads by earning Google Ads certifications. We know how to help your campaign be distinguished.

1% for the Planet

We are SUPER stoked to have started 2023 off on the right foot(print). As of January, Fullmoon Digital Media officially joined the ranks of forward-thinking companies and became a member of 1% for the Planet. You can even find us in the directory

Fullmoon Digital's 1% for the Planet directory spot. Text: We operate responsibly to harness creative ideas and shape custom solutions for your business in an ever-changing era of digital transformation through action and deep communication.

We are stoked about setting the world on fire–with passion and performance, of course! By joining the conglomeration of establishments, we are encouraged by the coalition of like-minded business leaders on the regular with whom we can band together to make important global impacts. In fact, we’ve already been meeting with members virtually and are totes antsy to get to the conference in person to be held in the Big Apple in October.

Being fairly new to the collective, we’re in the process of figuring out just exactly what project we can dive into that is the right one for us. Whatever it will be, we know it’s going to be near to our hearts. Making a difference is a sizeable chunk of our passion!

Becoming a part of 1% for the Planet means we get to actively be involved with a community that fulfills the craving to keep ourselves honest. Surrounding ourselves with this group of leaders encourages and drives us to not forget the planet upon which we are blessed to fulfill our dreams as we focus on our business goals.

Joining 1% also gives us a chance to play a small yet meaningful role in inspiring others as they experience preserved natural lands for the first time, or even outdoor veterans who once again feed their souls by answering the call into the wild.

– Loc Le, VP of Strategy & Operations at Fullmoon Digital

In addition to exploring what our specific undertakings will be, 1% of our gross profits goes to the organization each year. This means that every client we work with directly supports a synergized effort to make dope changes happen and meaningfully influence Earth’s future for the better!

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Our Planet

Speaking of positive impact: we’ve got to do some [not so] humble bragging on a particular partnership of ours (who also happens to be in the same 1% ‘club’). đŸ‘€â€”ïž

SeaTrees by Sustainable Surf

No one hearts Mother Earth more than this group of people from around the world who join together to get boots on the ground and hands dirty to rescue and renew our oceans! SeaTrees is an amazing non-profit that has a plethora of admirable and active crews stationed on global coastlines with a dedicated purpose. 

SeaTrees logo overlays a coastline displaying reforested mangrove trees.

The SeaTrees Vision Statement:

The ocean contains 90% of the carbon in the global carbon cycle. It’s [sic] super power is to sequester more CO2 than any other ecosystem on Earth. But it needs our help to be more heroic and effective.

We need more people to protect and restore ocean health. Threats like climate change and ocean acidification are accelerating faster than ever before in geologic history. Humanity must rise to meet that threat.

SeaTrees creates connections between people and brands that are ready to meet this challenge, and the social entrepreneurs and scientists who know how to regenerate ecosystems but struggle for funding and recognition.

Through a combination of indigenous wisdom, modern science and inspired business, we can speed up the Earth’s natural healing mechanisms to repair our planet in real-time. We will also create jobs and livelihoods that maintain healthy ecosystems for the future.

From Indonesia to Hawaii to Kenya, this donor-funded, traditional non-profit program run by Sustainable Surf empowers local communities and governments to effectively lead coastal restoration efforts be it by raising up coral reefs, regenerating critical coastal watershed systems, planting mangrove trees, and more. 

A world map showing SeaTrees Project Sites for restoration of seagrass, kelp, watersheds, mangroves forests and coral reefs.

SeaTrees impact list: projects, jobs, communities, protected species, livelihoods, mangroves planted, square feet of kelp restored, coral & watersheds restored, and metrics of CO being sequestered.
Images Sourced from Sea-Trees.org

However, their work is far from finished. And Fullmoon is here to help them go the distance and surpass the limits.

As a nonprofit, we have limited resources and staff, so partnering with Fullmoon Digital has allowed us to expand our reach and impact. Their expertise in digital marketing has helped us to better communicate our mission and encourage stewardship toward regenerating our Ocean Planet to reverse climate change. The Fullmoon Digital team has always been incredibly responsive and collaborative, working closely with us to understand our goals and tailor their approach accordingly. We truly view them as an extension of our team, and we appreciate the dedication and commitment they bring to our partnership!
 
– Alena Riggs, Communications Manager at Sustainable Surf

We are thrilled to be associated with such a passionate group of people who are committed to making our future sustainable and beautiful! But more than association, our purposes and ethics intertwine like blades of seagrass swaying in the ocean.

We chose to work with Fullmoon as our digital agency because of their reputation for excellence in the industry and their commitment to social and environmental responsibility. From our initial conversations, we could tell that their team truly understood our mission and shared our passion for making a positive impact on the environment. We look forward to continuing to work with them to achieve our shared goals.

– Alena Riggs, Communications Manager at Sustainable Surf

Speaking of achieving their goals: Although their first goal was to plant 1 million sea-trees, they have far surpassed that aim. Now working toward their third million and needing less than 200,000 to get there, this past April they launched an Earth Day campaign to continue their mission.

Will you be the one to gain the honor of helping them plant their 300,000th mangrove tree for you?

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Our Promise

At Fullmoon, we have pledged 1% of our profits to an organization we believe in to help us radically change the trajectory of the future towards a brighter outcome. More than that, we seek out brands who are like-minded to partner and collaborate with. Fullmoon’s proficiency means we know how to steer companies towards initiatives, grants, and advertising strategies that mutually benefit our partners AND our planet.

Our team of digital marketing professionals develop digital-first marketing, communications, and fundraising strategies that inspire action and create a lasting social impact. When it comes to our company, we promise to do right by tomorrow’s reality. 

And that starts with each of us, right now, here on Earth.

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