Increase reach to new audience segments
Delivered more clicks to the website to drive membership signups and museum attendance
Higher CTR on ads across Google and Meta Ads
Crystal Bridges Museum of American Art in Bentonville, Arkansas, unites world-class art with the beauty of nature. Founded by Alice Walton and opened on 11/11/11, the Moshe Safdie–designed museum features galleries, trails, and spring-fed ponds, with free admission for all. Its collection spans five centuries, from Gilbert Stuart to Amy Sherald, and emphasizes diversity and inclusion. Each year, more than 50,000 students visit through free educational programs, while initiatives like The Momentary and Remuseum expand its reach into contemporary art and museum innovation. Crystal Bridges is more than a museum. It’s a vibrant cultural hub for learning and connection.
The Challenge: How do you keep the digital invitation as vibrant and fast-moving as a world-class museum?
The Insight: Art only becomes “accessible” when people feel an immediate, personal connection to it. To grow, the museum needed to move at the speed of culture, not the speed of a traditional agency.
The Solution: A nimble, mission-first partnership that transformed digital campaigns into a real-time conversation with the community.
The Crystal Bridges Museum marketing team sought to find a new digital agency partner that is more responsive and nimble to support their year round exhibits while delivering performance marketing strategies to drive new attendance to the museum grounds. They needed a hands-on strategic partner who could support experimentation and launch campaigns rapidly without requiring redundant meetings.
While Crystal Bridges’ had built a powerful and recognizable destination for the arts, their ability to launch campaigns on time and test creative rapidly in ads was slow – they needed a partner who can be responsive and launch campaigns quickly (sometimes within 24 hours).
“We are amazed at the timely response we get from Full Moon and their willingness to go above and beyond.”
They didn’t just need an agency to buy ads; they needed a partner who understood that in the world of art, timing is everything. They needed the ability to turn a new gallery opening or a concert series into a community-wide movement in a matter of hours, not weeks.
Full Moon empowered Crystal Bridges to increase campaign launch time by implementing a go-to-market playbook, increasing response time to feedback, to maximize performance channel efficiency to match objectives for a campaign.
Full Moon provided the solution, empowering the team to follow a winning formula to create high-engaging video ads, channel-specific creatives, and message that convert visitors into customers.
By stripping away the typical corporate bottlenecks, we moved toward a “go-to-market” model that allowed us to launch complex, multi-channel campaigns in under 24 hours. But speed was only half the battle. We also rebuilt the museum’s tracking and attribution from the ground up—not just to count clicks, but to understand what stories were actually resonating with people.
Here are some of the strategy and process Crystal Bridges implemented with Full Moon:
Partnering with Full Moon, Crystal Bridges continues to optimize their creative and audience targeting in order to bring in more new visitors to the museum, all while making art accessible to everyone.
With Full Moon’s efforts, Crystal Bridges has:
Some exhibits and campaigns that we’ve helped Crystal Bridges promote and sell-through includes Van Cliburn Concert Series, KAWS Family, Knowing The West, and the annual Art Fair.
Reached up to 85% more new people online
Get more clicks from ads to website
Increased CTR with ad messaging
Lower CAC
More qualified traffic
Fastest response time
