The promise of automation is plastered everywhere on software websites. It is being sold as the solution to take businesses to their next level. I often imagine this scenario… My clients are off to vacation on a tropical island, with copious amounts of margaritas, dipping their feet in the sand, and watch the sales roll […]
Marketing agencies have known about these secret for a very long time. In fact, consumers have been conditioned for so long that we no longer think twice about seeing these words in advertisements. After decades of testing, marketers have finally succeeded — they’re reducing your perceivable risks, adding value to you, and getting you to […]
Every copy writer I’ve worked with has experienced writer’s block. No matter how creative you think you are, there will come a time when you hit a brick wall and your creative juices stop flowing. You run dry — now what? I know people who have been writing PPC ads for many years for the […]
More companies are investing aggressively in their digital business, and this trend is not slowing down anytime soon. According to eMarketer, digital ad spending will overtake traditional media this year and continue to grow; representing 55% of total ad spend. Search’s growth is mainly attributable to advertising platforms like Google, Facebook, and Amazon which accounts […]
In this article, we will discuss why outsourcing aftermarket auto parts marketing makes sense. Let’s face it, you are in the business of manufacturer or selling car and truck parts. From upgrades, performance, replacements, and cosmetics, your company have hundreds of thousands of SKUs that needs to be sold. For that reason alone, your digital marketing should […]
Auto parts PPC campaigns are becoming more critical to succeed online than ever. Whether you are a small auto parts business or a national aftermarket auto parts retailer, Google Ads campaign can dramatically increase your website traffic and online sales. There are plenty of PPC tips and tricks, but before going down the rabbit hole, […]
Every retail store is competing to get more customers in the door. Whether you have one store or one thousand, the goal is the same — get more people coming in. If you are a store manager or district managers, you would be correct to worry about the changing trend in consumer behavior. More people […]
Bill McFarland and Ja Rule had their mind set on cementing their place in entertainment history. Creating a once-in-a-lifetime musical experience on an exotic island. The Fyre festival was going to be the most luxurious music festival to date — featuring top performers, celebrity chefs, and accommodation worthy of prince and princesses. Of course none […]
Ad retargeting campaigns can generate amazing results. You might have tried different ad images…with no noticeable increase in conversions. But you’re not alone. There are many things you can do to make things work better for you. If you’re not getting the results you are hoping for, then this article is written for you. You’re […]
I love Harbor Freight. I find myself wandering the isle even when I don’t have anything in mind to purchase…has window-shopping is a real thing! Not just because it’s where I can buy quality tools at very affordable prices! That’s always a plus. But there’s more… As a company, from their leadership to store team members, […]
Anyone who’s followed the media and advertising world will notice a disturbance in the force. I’m not referring to Jedi powers or meta-human strengths, but this one is strong enough to shake the ground beneath the feet of many traditional media agencies. For decades the ad agency business is dominated by a handful of major […]
I run an ad agency. But I’ll be the first one to tell you that outsourcing your entire marketing responsibility is the wrong move. Am I shooting myself in the foot? After talking to so many brands, I realize that outsourced and in-house marketing can co-exist in a synergy. And deliver amazing results to boot. […]
How to show your customers you really care? That’s a great question. I believe it’s the foundation of a thriving business. Why? Because without customers, who will you sell your products and services to? While it’s a hot topic for brands of all sizes, not many brands have succeeded in capturing the essence of customer […]
Pay-per-click (PPC) mistakes to avoid While PPC is refreshingly simple, it’s a double-edged sword. Because of it’s easy-to-implement nature, it is also easy for you to make mistakes that could cost a lot of money. I have seen businesses waste thousands of dollars on PPC because they didn’t completely know what they were doing. Launching […]
The need for law firm marketing is growing exponentially. The importance of lead conversion for law firms has never been greater. And closing more high value clients is paramount to the growth of law firms. Every lawyer knows what it’s like to pursue a prospect and then have that live lead go dead. It’s the […]
