Law firm marketing requires you to pay close attention to your campaign performance and lead generation costs. Many attorneys are unable to compete in search advertising because of the increasing costs it take to compete for the same clients. On the other hand, you cannot ignore online advertising to reach new and valuable clients at […]
Local independent businesses struggle with Facebook marketing primarily because they lack an effective strategy. When I talk to local businesses, there are two common things they tell me. I’m a small business owner and have no one to run my Facebook ads. OR I’ve tried Facebook ads before and it didn’t work for me. These […]
Do you need help getting started with your social media marketing strategy? Here’s the situation. You run an eCommerce business. You have social media profiles. But nobody engages with your content. Like any savvy business owner, you’re clear on one thing — you need traffic to your website. You have a few options. Google Ads. […]
Black Friday is the biggest shopping season for retailers. The sales generated in one day can contribute to over 60 percent of the year. Hundreds of deal-seekers flock to stores every year ready to shop. For one brand in particular, Black Friday was an opportunity to share the company’s purpose with the public — customers, […]
Brands are sold packaged digital marketing lies every day across the world. From search and social media to content marketing, there’s a growing distrust from brands about what they’re actually getting. In this article, I’m sharing 86 digital marketing lies (myths) you need to be aware of when talking to marketers. Keep on reading to […]
If you are wondering why you’re not getting as many new clients as before — the reason is an obvious one. Your competitor is getting them. When I was running digital marketing at LegalZoom, lead generation drove 80% of our business. We focused on our Google Ads optimization and landing page conversions like our life […]
Social media has influenced every interaction we have online. Social media allows you to engage all your friends and their connections. From sharing our latest news, what happened to our friends throughout the day, to sharing a picture of someone or something that we are proud of. This wasn’t possible 15 years ago. You and […]
Warning! You’ll like what you’re going to read 🙂 Experts say that is no better way to get leads than to ask for them. So here I am, not just asking, but giving you eleven undeniable reasons why you should outsource online marketing for your company. If you’re an eCommerce business, by the end, if […]
Every marketer knows about the standard 3 Ps or 3 Ms or 3 Ws of marketing. Hundreds of articles have been written about the 3s, and hundreds of thousands of people have attended seminars to listen to their marketing idols impart wisdom on these 3s. But there are more than just P, M, and W. […]
When people come together to share and connect with a common foundation idea, we often see the formation of a community. Communities can be based off of any concept or idea that interests people to the point where they have some kind of passion that they want to share with others. With the vast presence […]
Think of a traditional Church; soft piano plays as people shuffle in and sit, soft light filters through the stained glass windows, some waiver through the service pamphlet in front of them, waiting for the service to start. Now, picture this; a concert hall filled with people, it is dark and the band begins to […]
Your brand’s personality plays an important role in the success of your business and your customers’ loyalty. Nowadays, having a good product is no longer sufficient, it’s table stakes. Customers are savvier and looking for reasons to resonate with your brand and what your brand mean in their life. Customers want to spend money with […]
Often times brands struggle to find enough content to fill their feed, they want a fresh, new perspective on what their brand represents and what they have to offer. Consumers and brand followers often have a great perspective on how they see the brand and may point out things about a brand that they didn’t […]
When we’re young and new to the world of entrepreneurship, we seek to do everything ourselves. Hell, I tried to do everything myself when I launched Fullmoon Digital 3 years ago — and I fell flat on my face. It’s a great way to save money – which a self-funded startup normally don’t have in […]
Do you have a digital marketing team equipped for success? Most companies think they do, but in reality, all the have are people who are working because of a paycheck. It’s safe to say that every aspect of your business requires equal attention. No matter the size of the issue or element at hand, it’s […]
