I would be lying to you if I told you that I don’t like being successful. I do. And I dream about it every day! Contrary to what you may have heard, I don’t think the desire to achieve success is necessarily unhealthy. But the obsession to become successful can be damaging. We’re bombarded by […]
Starting a business comes with it’s set of challenges. A boutique ad agency startup is no different. By the time I realized how much it takes to run a startup, there was no looking back. I was in too deep. My boutique ad agency has to work! Some people give me grief for using the […]
Anyone who’s followed the media and advertising world will notice a disturbance in the force. I’m not referring to Jedi powers or meta-human strengths, but this one is strong enough to shake the ground beneath the feet of many traditional media agencies. For decades the ad agency business is dominated by a handful of major […]
There’s just too much information out there about how to grow your new business. If this is your first start up, and if you’re like most entrepreneurs, then chances are you will be overwhelmed. From accounting and marketing to technology and process. It’s an endless list of “TO-DOs” that will keep you up every night. […]
Because I talk to many small to medium size businesses, I get asked this question a lot. How much should I invest in my marketing? For most business owners, this question is on the top of their list. Understandably so. Business owners must be mindful about how much money they need to set aside for […]
Something given, nothing asked. How to grow a digital agency the right way. Starting a digital agency is easy. Sustaining and how to grow a digital agency is a different story. Many of us like to think we’re charitable and always ready to help someone in need. But it’s based on one very simple and […]
Don’t afraid to succeed, you won’t be lonely at the top In everything I do, I focus on these things. How I can help someone. What value did I add to their life. And if I fail to deliver, what did I learn. This is the foundation of my every day life. But everyone does […]
I run an ad agency. But I’ll be the first one to tell you that outsourcing your entire marketing responsibility is the wrong move. Am I shooting myself in the foot? After talking to so many brands, I realize that outsourced and in-house marketing can co-exist in a synergy. And deliver amazing results to boot. […]
What is an internet marketing plan? It’s hard to know where you should first focus your efforts to achieve your marketing goals. After all, there’s so much content on topics of social media marketing, content marketing strategy, search engine strategies, acquiring and building loyal customers — so much information leaving you overwhelmed and ready to […]
How to show your customers you really care? That’s a great question. I believe it’s the foundation of a thriving business. Why? Because without customers, who will you sell your products and services to? While it’s a hot topic for brands of all sizes, not many brands have succeeded in capturing the essence of customer […]
Our founder, Derek Chew, was featured in VoyageLA.com for his work at Fullmoon Digital. He got my first job after he graduated from Indiana University in Bloomington, Indiana in 2000 where he received my degree in computer science and mathematics. Derek started my career as a web developer for a small company in Ann Arbor, […]
If you’ve used Google search anytime in your life before, then you’ve probably clicked on a Google ad — sometimes without even knowing you did. Many of you know Google as just a search engine. And you’re right. It’s the world’s largest search engine, with over 3.5 billion searches per day — that’s A LOT […]
There is no shortage of advice floating around social networks like Facebook and LinkedIn for people seeking new direction in their life. Phrases like “Follow your passion and go all-in,” or ” “Just follow your passion,” or “believe in yourself, let your passions guide you” dominate social feeds daily. As a result, many people turn […]
The truth is a tough pill to swallow. When it comes to our business, we pretend everything’s fine to our peers, other business owners, and friends. You appear calm and collected on the surface, but we’re unsure of the future of our business. You create the public perception that business is booming, when in reality, […]
Anyone who’s starting their own business understands and can appreciate how difficult things can get — financially, physically, mentally, and spiritually. Let’s face it, start up life is a pain in the ass. I’m not going to sugarcoat how difficult it is to run a start up, especially unfunded. If you are thinking about starting […]
