Campaign Management & Optimization Agency in Orlando
Your Premier Campaign Management & Optimization Partner
Campaign Management & Optimization
Neglect, Unmanaged, Second-Rate Campaign Management
Unqualified campaign management and absence of optimization is obvious in the media planning and buying industry. Results only comes from well-handled campaign management; requires keen understanding of both the art and science of digital channels.
When your business is on the line, you are trying to understand your options, and make the right move, the Full Moon team is here and ready to serve. Our campaign management and optimization team breaks the mold; we know where the bodies are buried – your underperformance is over.
Ready for a true partnership?
Campaign Optimization Agency in Orlando
Optimizing Campaigns to drive measured results
There’s nothing worse than stagnant campaign performance. If campaign KPIs are cruising along, the inexperienced team may claim things are honky-dory.
Don’t be fooled by the status quo. No amount of fancy dinners or libation should make you feel at ease about the state of campaign stagnation. True campaign management causes data to fluctuate before building momentum.
Our team of campaign optimization experts work on the nitty gritty, uncover gaps, and leave no pebbles (or stone) unturned.
Through our campaign audit, we will find things that your other agency may have tried to hide from you or failed to optimize. We won’t sugarcoat anything.
FMDM campaign management and optimization strategy levels the playing field for our clients.
We look at a number of key measurements like:
- click-through-rate
- ACOS
- CAC
- Cost per Lead
- Conversion Rate
- CPM / CPC
- Audience Reach
- LTV
- ROI / ROAS
And since measured data is attributed and tracked, our campaign management experts can clearly see what’s working and what is not – then lean into what’s performing.
A campaign management and optimization agency like FMDM can turnaround your campaign’s performance, improve your measured metrics, and grow your revenue by making adjustments that is informed by data, user behavior and testing.
Consider a Campaign Management & Optimization Agency
If you have a hunch that your campaigns can be doing better, you’re probably on the right track. Chances are that your current agency is not spending enough time on optimizing your campaign – leaving it to the mercy of the algorithms. You deserve better.
The Right Campaign Management Agency Will Be Game-Changing
Full Moon is a leading campaign management and optimization in Orlando, FL. Our team of campaign management experts work with clients of all revenue sizes to improve performance and increase revenue – that’s our team’s sole objective.
Brands spend too much money trying to increase their ROI, and neglect optimizing their campaigns to squeeze more out of their media advertising spend. We do that.
Our FMDM team find efficiencies and make adjustments to test and improve campaign investments.
Things to keep in mind with Full Moon’s Campaign Optimization agency in Orlando.
Optimization with transparency – you’ll know everything we’re optimizing and adjusting, what we’re up to, and any ongoing management tasks. As your agency partner, we don’t hide behind our desks (or monitors).
Optimization within context of your business – optimizing and making changes is moot unless it’s relevant to your business. We get it.
Real results without the fluff – we’ll show you everything from your campaigns; the good, the bad, and talk about what worked and the misses.
Senior optimization experts – with years of combined experience, our campaign management experts have seen it all. You’ll work with marketing experts that know what they’re talking about and certainly know what they’re doing.
Proactive campaign management – we have our fingers on the pulse of the digital media industry. Our campaign management experts will jump into action on each opportunity to grow your bottom line.
Direct access – with regular meetings with your campaign optimization experts and constant communication, you are never alone.
30+ years of campaign optimization experience – there’s no mediocrity with our FMDM campaign management and optimization team.
Full Moon Campaign Management and Optimization Agency FAQs
Do I need an Campaign Management and Optimization agency?
If you are looking an extensive team of campaign optimization experts, lack of time and resources, and economies of scale then the answer is yes. Our team at FMDM have managed 100s of campaigns for brands of all sizes.
Does Full Moon work in partnership with large in-house teams?
Absolutely! Our campaign optimization team have the experience working with in-house teams of all sizes. From single marketing manager to a cross functional marketing team. We integrate our campaign management experts and align with your in-house resources to achieve your business goals.
What industries does Full Moon work with?
We help ecommerce websites, B2B companies, travel and hospitality, nonprofits, aftermarket automotive, real estate software, museums, and much more. Our PPC agency can handle PPC campaigns in practically any industry.
How long does it take to see results from PPC work?
Short-term and long-term results. Within a few days of launching your PPC campaigns, you’ll start to see increase in traffic and conversions, high brand awareness. As the campaign collects data, our PPC experts will optimize and fine-tune copy, bids, targeting, and promotions to make your more money over time.
Do I own my data and full access to my campaign?
We don’t hold your campaign account hostage. While we know of some agencies that hold clients’ Google Ads account hostage, we believe that you should be the owner of your ads account and all the data within the campaigns. We request access to your ads account and work from it, period.
How does Full Moon measure the success of Campaign Optimization?
Impressions don’t matter, it’s noise.
Our senior campaign optimization experts understand that a high quality campaign focuses on performance metrics – click rate, CPC, conversion rate, search share, and keyword data. Ultimately, what defines the success of our campaign management is your profits and ROI. We are serious about your numbers and will work tirelessly to make sure your campaigns are functioning at the highest level of effectiveness.
Who is on the Campaign Optimization team at Full Moon?
We have the campaign optimization experts here at Full Moon with over 15+ years of experience – and they are all senior marketers with in-house and agency. Our team is well-versed with all facets campaign management – from campaign set up and audience targeting to location targeting and bid adjustments.
We’re ready!
What fee structure does Full Moon use?
We have a standard retainer based on tiered ad spend.
We do not charge a percentage of ad spend for higher spends — that’s penalizing growth. A small percentage of a large ad spend is still a large fee, no matter how you slice it.
Our flat fee retainer is designed so that the hours required for higher budgets match the fee structure without compromising the quality of your campaign optimization, while generating more revenue for your business.
How does Full Moon report on Campaign Optimization progress each month?
We build our reports specifically to your objectives and key performance indicators, ensuring they deliver meaningful insights. Each month, we provide a comprehensive breakdown of our progress toward your goals, along with a clear strategy for the upcoming month to keep momentum strong. Success isn’t optional—it’s the only way forward.
While our reports are typically delivered monthly, we’re flexible and can adjust the frequency to match your preferences. At Full Moon, your needs always take priority.
Who will be my point of contact once I become a client?
This is probably the best part. You have direct access to our team through Slack or Teams or any other tools your business uses. There’s no ticket system, no middle man, and no queue. If you have a question about your campaign strategy, your Full Moon team is just a message away. You are in a partnership with Full Moon, not a vendorship.
Does Full Moon only work with clients in Orlando?
While we are headquartered in Orlando, our team is 100% remote. We have clients all over the United States. If you are seeking the best campaign management from paid media experts, then we’re just what you may be looking for.
Why work with Full Moon
It’s our legacy. Full Moon was born out of witnessing brands being mistreated by digital agencies and media companies. Brands were charged up to 20% of media fees of advertising spend – while their campaigns were managed by entry-level employees. Template strategies. No critical thinking. Brands were punished for growth. That was unethical.
The large holding companies have hundreds/thousands of employees, countless awards, and recognized as industry leaders at conferences. We know the truth of what happens if you are not in their top 1% of their profit ledger.
The question to you then…are you ready for change? If so, then we are then we are your option for consideration.
Full Moon Campaign Management and Optimization agency delivers these and more:
- Monthly detailed optimization report of campaigns and business metrics
- Campaign strategies that is based on performance data
- Transparent communication about your campaign changes
- In-depth analysis to discuss critical campaign opportunities and gaps
- Measurable insights on how your campaigns are doing
- All the other stuff that really matters
If you want to leave your second-rate campaign management agency behind, let’s find out if we can work together. Call us, email us, even send us a sign, we are ready to serve.
Our clients love us
BANKS POWERJay Tilles, Brand Manager
CONSULTING COMPANYBecca Stucky, CMO
FEVER-TREEAmamda Stein, VP of Marketing
ANCIENT LORE VILLAGE RESORTMelissa Blettner, CEO
SKYBOUND ENTERTAINMENTGarima Sharma, VP of Brand and Partnerships
SEA TREES by SUSTAINABLE SURFAlena Riggs, Communications Manager
Other things things we do
Media & Analytics
- Cross-Channel Media Planning & Buying
- Programmatic Buying & Placement
- Search Engine Optimization (SEO)
- Campaign Management & Optimization
- CTV Advertising
- Performance Optimization
- Audience Development & Targeting
- Dashboard Reporting, Insights & Measurement
- Creative
- Email and SMS Lifecycle Marketing
Digital Commerce & Strategy
- Customer Engagement & Experience Design
- Creative Assessment
- Customer Persona Development & Mapping
- Audience Development
- Full-Funnel Customer Journey Strategy
- Digital Strategy & Implementation
- Cross-Channel Optimization
- Conversion Rate Optimization
Social & Influence
- Social Content Strategy & Creation
- Campaign Optimization & Analytics
- Paid Social Campaign Advertising
- In-House Animation & Editing
- Photo & Video Production
- Social Media Analytics & Optimization
- Influencer & Creator Management
Creative & Branding
- Brand Ideation
- Customer Engagement & Experience Design
- Brand Campaign Strategy
- Content Planning & Creation
- Brand Strategy & Development
- Competitive Evaluation
