Ugly sweaters, cool toys, and gift baskets are not the only thing that sell like hot cakes for the Christmas shopping season.
Auto parts fly off the shelves too — at least it can if you have a plan in place to sell online.
Shopping for auto parts, but not from Santa’s workshop
Auto parts do not fall under the typical gifting category for most people.
Whether it’s for replacement parts or performance upgrades, there is relative surges in searches for auto parts entering Cyber Monday.
For the diesel enthusiasts, it’s the time of the year that they might get away with splurging on the upgrades they’ve been waiting for all year.
Like any hobbyist, vehicle owners do enjoy working on projects in their garages all the time — and winter is no exception.
There’s nothing like receiving a brand new cool air intake system for your diesel truck and installing it over the holidays.
Find savings on auto parts online.
Car and truck owners are also looking for deals online during Christmas — and hoping to find a auto parts eCommerce site to buy from.
If anyone is telling you that auto part sales slow down during Christmas, don’t believe them — or else they’ll buy from somewhere else.
Black Friday has become a novelty and not what it used to be
Every retailer have been leveraging “Black Friday” even before November comes around for a long time.
Retailers pitch it as an offering — a new “twist” to Black Friday.
They are timing it for each season to drive more sales. When Spring is around the corner, there are Black Friday sales to offer customers barbecue and home improvement offers.
This promotion was run by eBay in 2018. They used Black Friday as their promotional anchor.
Sorry folks. The Black Friday we used to know, is no longer a special day anymore.
If you are planning to wait for Black Friday this year to crush it, you might want to rethink your eCommerce strategy.
Move pass this novelty. Instead, focus on Cyber Monday. Shopping behavior is changing; shifting to online and mobile more every year.
I would argue that you will sell more auto parts on Cyber Monday than Black Friday — without question.
You can sell more auto parts in November and December
Search for “car accessories for christmas” now and you will see pages upon pages of gift ideas for automotive.
From car mats and car seat covers to Bluetooth car hands free kits and dash cams, the list of auto accessories is vast.
There’s opportunity to promote your auto parts and accessories across your website, email campaign, social media, and other sales channels.
Pro tip: Adjust your merchandising to sell products that do better in the colder winter months.
There’s too much competition to stand out from the crowd
Yes, this is true. Christmas is when every retailer hold nothing back from driving sales.
That means, you also have an opportunity to start thinking differently. Do something bold, something that your competitors may not or won’t do.
Here are some extreme ideas:
- huge value giveaways. It’s one thing to give away a free oil change. But give away an entire year’s worth of oil change and you’ll get serious attention.
- all-expense paid ticket to SEMA conference in Las Vegas. SEMA and Vegas is a dream combination for any auto enthusiasts.
- $100,000 gift certificate. OK, this is an extreme. But a large enough jackpot to send ripples all over social media.
Of course, these ideas are just recommendations to get your creative juices flowing.
Look at your customers’ profile, see what creates value for them, and plan a campaign that will get their attention when the time comes.
What’s your internet marketing strategy for auto parts?
It’s never too early to think about your Christmas holiday strategy.
We’re a Certified Google Partner digital agency and we’d be happy to answer any questions you may have about your auto parts PPC marketing.
