There are hundreds to thousands of advice on how to scale your business — from blogs, videos, books, seminars — to help your business grow. This article will not be about those things. If you pull back the curtain, most of these advice are alike and repackaged to appear different. The themes usually revolve around […]
More companies are investing aggressively in their digital business, and this trend is not slowing down anytime soon. According to eMarketer, digital ad spending will overtake traditional media this year and continue to grow; representing 55% of total ad spend. Search’s growth is mainly attributable to advertising platforms like Google, Facebook, and Amazon which accounts […]
Entrepreneurs, business owners, and executives pay hundreds to thousands of dollars to work with business mentors. They seek guidance to help them find their purpose and express their inner calling. But here’s the catch — there’s not ONE person that can give you everything you need. That’s right. One mentor cannot give you everything you […]
In this article, we will discuss why outsourcing aftermarket auto parts marketing makes sense. Let’s face it, you are in the business of manufacturer or selling car and truck parts. From upgrades, performance, replacements, and cosmetics, your company have hundreds of thousands of SKUs that needs to be sold. For that reason alone, your digital marketing should […]
Auto parts PPC campaigns are becoming more critical to succeed online than ever. Whether you are a small auto parts business or a national aftermarket auto parts retailer, Google Ads campaign can dramatically increase your website traffic and online sales. There are plenty of PPC tips and tricks, but before going down the rabbit hole, […]
According to TheBalanceCareers.com the average person changes jobs an average of 12 times throughout their career. Reasons for changing jobs Some examples of the common reasons why people change jobs include: Higher pay, better benefits and perks Relocation to a different geographic area Career advancement / promotions Choosing a less stressful environment Leaving an incompetent […]
Every retail store is competing to get more customers in the door. Whether you have one store or one thousand, the goal is the same — get more people coming in. If you are a store manager or district managers, you would be correct to worry about the changing trend in consumer behavior. More people […]
One of the oldest saying, and also cliche goes like this: “What does it mean to say the grass is always greener on the other side “ This simply means that what the other people have is better than what you have on your side. I hate this phrase. It’s a phrase that the weak […]
Bill McFarland and Ja Rule had their mind set on cementing their place in entertainment history. Creating a once-in-a-lifetime musical experience on an exotic island. The Fyre festival was going to be the most luxurious music festival to date — featuring top performers, celebrity chefs, and accommodation worthy of prince and princesses. Of course none […]
When local businesses dive into PPC advertising, the initial results are typically abysmal. And they give up on paid advertising — consequently letting someone else capture their online customers. In local markets, unlike national markets, the audience reach is limited AND competition is relatively high. This results is either brands paying too much per click […]
Content marketing has the ability to impact lives. It invoke emotions and can change the way you feel towards a brand. Now more than ever, brands are acknowledging the power of content strategy – voice, visual, and videos — and are going all in to produce great content designed to drive attention. Content is the […]
Ad retargeting campaigns can generate amazing results. You might have tried different ad images…with no noticeable increase in conversions. But you’re not alone. There are many things you can do to make things work better for you. If you’re not getting the results you are hoping for, then this article is written for you. You’re […]
Marketers love to talk about trends. They love to predict what’s going to happen next, what changes will take place, etc. Don’t get me wrong. I can spend hours on end talking about trends — it’s the geeky thing to do! But here’s the thing. I realized our marketing industry trends we talk about range […]
Call it whatever you want, but you must be insane to go out on your own. “OK Derek, why are you being so negative?” I’m not. I am being blunt. And if this is not your cup of tea, this would be a good time to bounce — this article doesn’t get prettier from here […]
I love Harbor Freight. I find myself wandering the isle even when I don’t have anything in mind to purchase…has window-shopping is a real thing! Not just because it’s where I can buy quality tools at very affordable prices! That’s always a plus. But there’s more… As a company, from their leadership to store team members, […]
