Pickup trucks are gas guzzlers. Perhaps. Thanks to fuel efficiency technology improvements, pickup trucks like the Ford F-150 or the Chevy Silverado 1500 are getting reasonably good mileage off the lot these days. Truck ownership has expanded to the masses beyond it’s rural applications. That means, the addressable market for truck owners is growing. In […]
Ugly sweaters, cool toys, and gift baskets are not the only thing that sell like hot cakes for the Christmas shopping season. Auto parts fly off the shelves too — at least it can if you have a plan in place to sell online. Shopping for auto parts, but not from Santa’s workshop Auto parts […]
I wrote about PPC mistakes every pay-per-click marketer should avoid recently – 12 important ones to be exact. But in this article, I’ll share with you the 5 common ppc mistakes pros make that may seem obvious to even the novice ppc marketer. From my years of experience in PPC management, everyone make mistakes along […]
Mass targeting is dead. That’s a bold statement, nonetheless true. Grouping audiences with a broad definition no longer works. It is ineffective to show your content and messaging if nobody can relate to it. Instead, ask yourself what value you can bring to your customers. It’s not about your business — and until you can […]
So what’s an energy vampire? These are people in your life — business, friends, coworkers, partners, strangers — who drain your emotional energy. They feed on your willingness to listen and care for them, leaving you exhausted. Energy vampires can maliciously suck every ounce out of you — mental energy, your time and resources, emotions, […]
Writing ad copy for auto parts is different, more complex than many industries. The number of SKUs and combinations by year, make, and model can give any ad copy writer a migraine. From my experience, automotive PPC ad copy tend to be generic; for whatever reason — but my hunch is because it takes less […]
There is growing discussions within the auto parts retail community about decreasing Return On Investment (ROI) of digital marketing channels. Not all online marketing campaigns are inefficient. But many are unprofitable, depending on how campaigns are managed. Every marketing channel have it’s unique level of reach, performance, measurements, and tactics. Believe it or not, many […]
Just like other advertising platforms, your Facebook advertising campaign goals can be designed to reach, engage, and convert. Every goal’s success is measured with specific primary metrics. As a result, the objective you choose will determine what optimization and bidding options you have throughout your campaign setup. Facebook is smart. The system is will equip […]
The automotive industry is getting more competitive. Both manufacturers and retailers are realizing the massive opportunity to reach it’s customers where they spend most of their time — online. Did you know? 84% use Google Search, 90% use sites on the Google Display Network, and 79% are on Facebook? That’s a whole lot of reach! […]
Auto parts PPC management is unique and significantly different than selling jeans, handbags, or shoes online. With fashion and apparel, you have variants of size and color. If you already know the shoe design you want, all you have to do is pick your size and you are done. When it comes to ppc management […]
The promise of automation is plastered everywhere on software websites. It is being sold as the solution to take businesses to their next level. I often imagine this scenario… My clients are off to vacation on a tropical island, with copious amounts of margaritas, dipping their feet in the sand, and watch the sales roll […]
Marketing agencies have known about these secret for a very long time. In fact, consumers have been conditioned for so long that we no longer think twice about seeing these words in advertisements. After decades of testing, marketers have finally succeeded — they’re reducing your perceivable risks, adding value to you, and getting you to […]
I have been a marketer for 18 years, going on 19. It’s a long time to stay in one industry — but it’s what I love doing, I’m passionate about it. I worked in corporate jobs for many of those 18 years. But the entire time, I thought of myself as a marketer who just […]
Every copy writer I’ve worked with has experienced writer’s block. No matter how creative you think you are, there will come a time when you hit a brick wall and your creative juices stop flowing. You run dry — now what? I know people who have been writing PPC ads for many years for the […]
