How to Create Your eCommerce Forecast in 3 Steps
Forecasting your eCommerce traffic and sales is something many businesses and brands must do “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe” –Abraham Lincoln. I created this eCommerce forecasting spreadsheet when I was managing a team of digital marketers managing campaigns for 35+ retail […]
People Who Work at Companies With These 8 Things Are Much Happier
Wikipedia defines company culture as: Organizational culture encompasses values and behaviors that contribute to the unique social and psychological environment of an organization… Throughout my career in large and small organizations, I’ve seen the best and worse of the impact of culture to the morale of employees. It’s common perception that larger companies have a […]
10 Mistakes Brands Make In eCommerce Transformation
eCommerce Transformation Can Sustain and Scale Your Business According to Statista, global eCommerce sales are expected to increase 246% by 2021, from 1.3 trillion in 2014 to 4.5 trillion in 2021. 2021 is only 3 years away and this momentum is not showing any signs of slowing down. We’re living in a very exciting time where technology […]
Why Empathy Can Change Your Life (And Your Career)
“What would I tell my younger self?” The infamous question we all ask ourselves at least once in our lifetime. Reflecting is a great exercise, not because we can go back in time. But to demonstrate our mindfulness as we grow older, and hopefully impart wisdom to a mentee. One thing I’d tell my younger […]
8 Reasons Why You Should Not Hire a Digital Ad Agency
This article goes against what most ad agencies will write about. In fact, what was I thinking to write an article about the exact opposite of what I am trying to accomplish for Fullmoon Digital? My friends, I believe that as much as there are a multitude of reasons to outsource your digital marketing, there […]
Resumes are Dead: 3 Questions to Qualify an Interviewee
Resumes are dead. Anyone can create the fluffiest job description and experience, find a nice looking word document template and voila – a resume! After reading enough resumes, I started to see similarities…undeniable patterns from one to another. Statements such as “…increased the company’s revenue by 60%,” or “…improve campaign ROI by 7x,” or “…drove […]
It’s Not Your Competition’s Fault. You Suck At Your Job.
If you have been following the news for the past 12 – 18 months, this shouldn’t come across as a surprise. Retailers are shutting its brick-and-mortar doors – dropping like flies. Tens of thousands of hardworking people are left without jobs – some have dedicated their entire career to retail. The future is bleak for […]
5 Ways Grow Your Organic Reach on Instagram
Just like Facebook’s News Feed Algorithm, some hated it and some loved it. When Instagram announced that they would be rolling out something similar there was the same mixed emotions about the changes. Instagram used to be a glorified platform to share 1×1 snapshots of your life but now it has turned into the fastest […]
How to Keep Your Brand Consistent: 3 Easy Hacks
When planning out a social media itinerary it is hard to visualize how everything will look throughout various social channels. But knowing how and what you want to deliver through social channels will help you create an image that will grab the attention of your potential clients. There are three major things to keep in […]
9 out of 10 Entrepreneurs Don’t Make It. Are You One of Them?
Today, you’re going to learn how to thrive with an “always-on” mindset. I’ll ALSO share 5 things every entrepreneur must understand to increase your odds of long-term success… …but first, let me share an observation. I’ve been networking in the digital marketing and eCommerce industry for more than two decades, and along the way I’ve […]
3 Simple Things You Can Do Right Away To Improve Your Google Ads Campaigns
Warning: Not created for experts 🙂 This guide is designed for companies who are just starting to dabble in AdWords PPC. Managing Google AdWords PPC campaigns can go from a few simple to complex structures very quickly. It is easy to get carried away with expanding campaigns, ad groups, testing a laundry list of ad […]
The Ultimate Survival Guide for First-Time Start Ups
The stark truth is that 99% of start ups fail, and a fraction of the remaining 1% might be profitable, and that’s being generous. That’s 1 in every 100 startups! Several launch and fail within the same year, while others die a slow death as they spend their newly found VC money on lavish office […]
