Digital Marketing Assistant
What Failing 3 Times Taught Me About Starting a Business
SEO Analyst
5 Things That Will Make Customers Buy From You
Perspective In Life Will Get You Through Everything (If Not Most Of It)
The myth of a perfect client
For most companies, “closing the perfect client” means “identifying the ideal prospect” and that’s a mistake. “But Derek, that’s exactly what the perfect client means!” Perhaps, but I beg to differ. Don’t ask me what my perfect client looks like. There’s no such thing as the perfect client, or brand, or business — what client […]
4 Creative Auto Parts Online Marketing Ideas
The U.S. is the second largest automotive market in the world, according to Statista. Even though the auto parts marketplace is dominated by major players both offline and online, smaller to medium automotive business can still thrive with the right internet marketing strategies. In this article, we’ve put together ideas on how to effectively compete […]
Why You Need an Internet Marketing Blueprint
For me, one thing matters most. It goes beyond how much advertising budget you have, or what story you have to tell — whether you are an entrepreneur, engineer, or marketer — no matter what you do, you need a blueprint for guidance. The principles is not going to change. The methods, illustrations, and presentations […]
Ultimate Guide to Brainstorm for Content
The question most people ask me is “How do you brainstorm for content?” My answer is always “LET YOURSELF GO. FREE YOUR MIND!” How? By asking these questions to formulate ideas for your content. WHAT What are questions people ask me in every sales call? What do I want to achieve in my career / […]
PPC Tactics to Increase Auto Parts Online Sales (for Diesel Trucks)
Pickup trucks are gas guzzlers. Perhaps. Thanks to fuel efficiency technology improvements, pickup trucks like the Ford F-150 or the Chevy Silverado 1500 are getting reasonably good mileage off the lot these days. Truck ownership has expanded to the masses beyond it’s rural applications. That means, the addressable market for truck owners is growing. In […]
Auto Parts On Your Shopper’s Christmas List
Ugly sweaters, cool toys, and gift baskets are not the only thing that sell like hot cakes for the Christmas shopping season. Auto parts fly off the shelves too — at least it can if you have a plan in place to sell online. Shopping for auto parts, but not from Santa’s workshop Auto parts […]
Avoid These Google Ads PPC Mistakes (Pros Do It Too!)
I wrote about PPC mistakes every pay-per-click marketer should avoid recently – 12 important ones to be exact. But in this article, I’ll share with you the 5 common ppc mistakes pros make that may seem obvious to even the novice ppc marketer. From my years of experience in PPC management, everyone make mistakes along […]
Winning Formula for Any Business: Value, Attention, Conversion
Mass targeting is dead. That’s a bold statement, nonetheless true. Grouping audiences with a broad definition no longer works. It is ineffective to show your content and messaging if nobody can relate to it. Instead, ask yourself what value you can bring to your customers. It’s not about your business — and until you can […]
Are You Around Energy Vampires? Find Out How To Identify Them
So what’s an energy vampire? These are people in your life — business, friends, coworkers, partners, strangers — who drain your emotional energy. They feed on your willingness to listen and care for them, leaving you exhausted. Energy vampires can maliciously suck every ounce out of you — mental energy, your time and resources, emotions, […]
It Sucks To Live In Your Own World
