Agency Capital Audit

Strategic Waste & Performance Recovery

Monthly Retainer ?The fixed monthly management fee. Does not include your actual ad spend. $15,000
Agency Layers ?Staff headcount on your account. Every layer creates a "Communication Tax"—more people means slower execution. 5 People
Structural Waste Status ?Fees lost to excessive management. Note: High tiers (Global) include more "Brand Insurance" layers. $0
Agility Score: 0%
Current MER ?Marketing Efficiency Ratio (Total Revenue / Total Spend). High MER amplifies the "cost" of wasted capital. 3.2x
Agency Tier ?Standard vs Global. Larger tiers trade agility for massive scale infrastructure and risk mitigation. Standard
Recoverable Revenue ?The annual revenue you AREN'T making because structural waste isn't being used as working media budget. $0 Opportunity Cost of Bloat
STRATEGIC AUDIT INSIGHTS

Leading brands partner with Full Moon

CarBahn

"I never anticipated numbers like these in the first 60 days, and never imagined Full Moon would be this bad*ss"

Zach Burgeson
CMO, CarBahn

Banks Power

"Full Moon’s expertise and partnership in our paid media, SEO, and CRO have been key to our success."

Zach Burgeson
CMO, CarBahn

Fever-Tree

"Full Moon is instrumental to the Fever-Tree partnership and success in the US domestic market."

Amanda Stein
VP, Fever-Tree

Seatrees

"I would recommend them to anyone looking for an agency."

Alena Riggs
Digital Manager, Seatrees

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