We drive targeted PPC traffic and high-intent buyers for brands specializing in lift kits, off-road lighting, bumpers, wheels, and performance truck mods.
We're a Premier Google Partner. Highest level of support, insights, and custom strategies.
Highly targeted audience test and target to achieve highest level of relevance for your media campaign.
Platform audience targeting with high level of intent-driven segments.
Custom strategies, targeted audience segments, ACOS optimization, etc.
Drive innovation and testing through Bing Ads ecosystem to execute paid media campaigns that deliver impactful outcomes.
Advertising and content with data-creative media strategy that is measured and optimized to deliver results.
Increase Your Brand’s Visibility on the Big Screen with CTV Ads
Our automotive aftermarket parts and accessories PPC marketing growth engine starts here:
Sell More Auto Parts and Revenue with Strategic Paid Media Campaigns
Stop wasting ad spend on campaigns that don’t convert. At Full Moon, we build and manage high-performance paid search campaigns specifically for the truck and car accessory market. We know how to find customers actively searching for everything from leveling kits and tonneau covers to performance tuners and exhaust systems. Our approach cuts through the noise, lowers your cost-per-acquisition, and puts your products directly in front of buyers at the exact moment they’re ready to purchase.
Proven Strategies That Deliver Real Results
As automotive and aftermarket marketing experts, we understand that every brand is unique. That’s why our Paid Media experts:
Conduct in-depth market research to identify your ideal audience and automotive trends.
Create customized ad campaigns designed to sell more auto parts and increase revenue.
Provide clear analytics and reporting to measure the success of your campaigns.
From increasing auto parts sales and increasing brand awareness, our Paid Media strategies are backed by audience signals and deliver results.
Our clients set out to dominate the aftermarket industry.
We leverage platforms like Google Ads, Facebook, Instagram, LinkedIn, YouTube, and emerging Connected TV (CTV) opportunities to position your business as the top choice. Whether you’re targeting car or truck owners, auto enthusiasts, or performance upgrades, our Paid Media strategies help:
Increase Parts Sales: Reduce reliance on third-party platforms and drive direct traffic to your website.
Enhance Brand Awareness: Reach owners across key touchpoints in their planning journey.
Maximize ROI: Optimize your advertising spend to drive measurable results that matter.
Read case study
Increase in Revenue
Decrease in Cost Per Order
Increase in Conversion Rate
Connected TV (CTV) and Video Advertising
Video advertising is one of the most powerful ways to inspire auto enthusiasts and showcase performance gain and mod upgrades. With CTV advertising, we deliver video ads on platforms like Hulu, Roku, Amazon Fire TV, and YouTube.
Benefits of Video & CTV Ads:
Reach Cord-Cutting Car and Truck Owners Where They Spend Their Time
Inspire Action with Visual Storytelling and Engaging Content
Target Specific Demographics and Performance Groups
Highlight Latest Products, Performance Upgrades, and Power Improvements
Display and Programmatic Advertising
Keep your brand top of mind with programmatic display ads tailored to car and truck owners who are planning to increase horsepower, fuel efficiency, and performance. Our data-driven approach delivers ads at scale, ensuring precision targeting.
Programmatic Solutions Include:
Retargeting Campaigns to Recover Lapse Customers
Geo-Targeted Ads for Year/Make/Model-Specific Promotions
Real-Time Performance Optimization
A/B Testing for Visuals, Offers, and Messaging
Search Engine Marketing (SEM)
Capture demand where car and truck owners are actively searching. With highly targeted PPC (pay-per-click) campaigns, we ensure your ads appear at the top of search results when auto enthusiasts look for performance parts, upgrade mods, and power accessories for their vehicle.
Key Focus Areas:
Keyword Research for High-Intent Car and Truck Search Queries
Ad Copy Optimization to Highlight Offers and Features
Bid Strategy & Budget Management
Landing Page Optimization to Improve Product-to-Checkout Journey
Paid Social Media
Your audience is scrolling through social media—seeking inspiration, performance parts reviews, social recommendations, customer stories, and more. We create eye-catching visuals and compelling ad creatives tailored to platforms like Facebook, Instagram, LinkedIn, and TikTok to engage car and truck owners at every stage.
What We Do:
Build Targeted Audiences Based on Interests, Behavior, and Demographics
Retarget Visitors Who Abandoned Checkout Sessions
Showcase Packages, Deals, and Experiences with Dynamic Ads
Drive Engagement and Purchase Across Channels
We drive targeted traffic and high-intent buyers for brands specializing in performance, lift kits, off-road lighting, bumpers, wheels, and performance mods.
Our clients love our predictable, monthly fees, no upfront costs, and industry experience.
An effective automotive PPC strategy aligns each campaign with shopper intent and precise vehicle fitment details. Since auto parts buyers search using specific fitment criteria—such as year, make, model, drivetrain, or engine size—campaigns should be segmented around these signals. Use Search, Display, Shopping, Video, Demand Gen, and Performance Max campaigns to capture high-intent automotive and aftermarket shoppers through optimized keywords, audience targeting, and tailored ad copy.
Key optimization points:
Match campaigns to search intent and vehicle-specific fitment data.
Include granular details (year, make, model, drivetrain, engine type).
Segment campaign types by shopper journey: Search (intent), Display (awareness), Video (education).
Use audience signals for aftermarket and performance parts shoppers.
Test headlines and descriptions emphasizing vehicle compatibility and performance benefits.
Automotive PPC campaigns work best when they align with shopper intent and vehicle fitment data. Each campaign should target relevant search terms and display product listings across Google Shopping, Bing Shopping, video, and display channels. Structuring campaigns by audience and funnel stage—top, middle, and bottom—helps capture every phase of the auto parts buyer journey with tailored messaging and targeting.
Optimization highlights:
Match keywords and ad copy to search intent and fitment details.
Use Shopping, Video, and Display ads for visibility across buyer touchpoints.
Segment audiences by funnel stage for personalized messaging.
Apply audience targeting to reach automotive and aftermarket shoppers.
Continuously test campaign structure to improve click-through and conversion rates.
When evaluating an automotive PPC agency, focus on their real industry expertise. Ask whether they understand how consumers search for vehicles, parts, and accessories—and if that knowledge comes from hands-on experience. Confirm how long they’ve worked specifically in the automotive aftermarket, and whether they can align campaigns with shopper intent and vehicle fitment (year, make, model). Also verify their ability to target automotive audiences using advanced audience signals. Finally, check their credentials—such as membership in SEMA or the Auto Care Association—and whether they actively attend major industry events.
Key evaluation questions:
Do they have deep experience with parts and accessories PPC?
How well do they understand shopper intent and fitment targeting?
Can they leverage audience signals for auto-specific targeting?
Are they active members of SEMA or the Auto Care Association?
Is the aftermarket sector their main focus, not a sideline?
We manage your PPC budget strategically across Google, Facebook, and Instagram to maximize return on investment. By tracking performance in real time, we identify which platforms deliver the strongest results and reallocate budget to those channels. This ensures continuous optimization, efficient ad spend, and measurable growth across all digital touchpoints.
Core PPC budget strategy:
Allocate spend across Google, Facebook, and Instagram.
Optimize based on ROI and performance data.
Identify and scale high-performing channels.
Continuously refine targeting and creative for efficiency.
Ensure every dollar drives measurable conversions and growth.
From our experience with automotive clients, many see approximately 4X ROI within the first three months, with potential to reach 10X or higher in subsequent months. Results vary per business, as performance is influenced by factors like product pricing, competitiveness, website user experience, customer service, and product reviews. Guarantees cannot be provided due to these variables.
Performance expectations for automotive PPC:
Early-stage ROI often around 4X within three months.
Potential growth to 10X or more as campaigns mature.
Influencing factors include pricing, UX, and customer service quality.
Product reviews and reputation can significantly impact conversions.
Individual results vary; guarantees are not feasible due to unique business factors.
The effectiveness of automotive PPC campaigns can be measured through critical performance metrics. Track clicks, conversions, cost-per-click (CPC), return on ad spend (ROAS), and total leads or sales. Regular reporting provides actionable insights, showing which strategies drive results and where adjustments are needed to optimize campaign performance.
Essential automotive PPC metrics:
Clicks: measure interest and engagement.
Conversions: track completed purchases or leads.
CPC: evaluate cost efficiency per click.
ROAS: assess overall return on ad spend.
Lead/sales volume: monitor total business impact.
Performance reports: guide continuous optimization and improvement.
PPC integrates effectively with SEO, content marketing, social media, and email campaigns, forming a comprehensive marketing strategy. It enhances brand visibility, drives targeted traffic to content, and supports long-term growth by reinforcing other channels. Combining PPC with these strategies ensures consistent messaging and maximizes overall marketing impact.
Benefits of combining PPC with other marketing strategies:
Amplifies brand reach across multiple channels.
Drives traffic to website content, blogs, and landing pages.
Supports SEO and content marketing efforts for long-term growth.
Reinforces social media and email campaigns with paid visibility.
Creates a cohesive, multi-channel marketing approach for maximum impact.
