ADVERTISING AUDITS

Full audit, by industry experts

No advertising is perfect. You are leaving on the table. Whether you have an in-house team or an agency, our audits help you understand the gaps in your advertising. You owe it to your business to know what’s working and what isn’t.

Interested?

Let’s schedule a complementary call to see if an audit is the best next step for your organization.

Book a call

brands trust fmdm to deliver results

The Average Audit Reveals at Least 35% Upside

Each full advertising audit will include a comprehensive scorecard. Over 25 key elements for account health. It will take our team of experts 2-3 weeks to complete. When the report is complete, we’ll present the results, send you the complete analysis, and give you a clear path forward.

What we cover in the audit:

Account Settings

  • Ad scheduling
  • Location targeting
  • Conversion tracking

Audience Targeting

  • Remarketing
  • Interest and affinity 
  • 1st party / 3rd party 

Ad Creative

  • Value proposition
  • CTA 
  • Keyword and landing page mapping
  • A/B Testing 

Bidding Strategy

  • Bid adjustments
  • Objectives 
  • ML optimization 

Performance Max Strategy

  • Remarketing
  • Asset group strategy 
  • Audience targeting 

Merchant Feed

  • Data integrity
  • Custom feed rules 
  • SKU optimization 

Keyword Strategy

  • Keyword match types
  • Landing page mapping 
  • Search term reports / negative keywords
  • Intent 

Ad Messaging Strategy

  • Remarketing
  • Testing 
  • Tone and voice 

Landing Page

  • Continuity
  • Conversion rate  
  • Page performance 

Channel Strategy

  • Cross-channel integration
  • Spend efficiency
  • Tracking and attribution 

Tracking & Measurement

  • Pixel implementation
  • Reporting 
  • Conversion tracking 

Display, Video, Media

  • Placements
  • Ad formats
  • Audience mapping

Let's see if an audit is the right next step for your brand.

It starts with a conversation.

Book your call
FMDM CORE PRINCIPLES
DO THE RIGHT THING ESPECIALLY WHEN IT IS DIFFICULT.
FMDM CORE PRINCIPLES
WE'RE NOTHING WITHOUT TRUST FROM OUR CLIENT PARTNERS.
FMDM CORE PRINCIPLES
WE DON'T COMPROMISE ON EXCELLENCE.
FMDM CORE PRINCIPLES
NOBODY KNOWS EVERYTHING, AND NOBODY KNOWS NOTHING.
FMDM CORE PRINCIPLES
CREATIVITY IS RISKY BUSINESS. YOUR ARE NOT PUSHING LIMITS IF YOU'RE NOT NERVOUS.

Your Questions Answered.

What does FMDM do?

As an agency partner, we are committed to get to you know your business inside out. FMDM’s strategy includes ongoing evaluation of advertising spend balance, customer engagement, and maximizing brand awareness.

FMDM is creative and tactical agency that help brands like yours make an impact, win hearts, and do brave things.

What type of companies do you work with?

We work with businesses of all sizes from small companies to multinational organizations. We help brands in sectors like retail, manufacturing, non-profits, ecommerce, entertainment, gaming, and more.

Why is FMDM a good agency to partner with?

Because our clients will vouch for us. We are only as good as the work and results we deliver. 

We pick the right battles for our client, and we win.

How does FMDM approach digital marketing?

We manage each business partnership with tactics that work (no need to reinvent the wheel), yet with unique approaches tailored to the need of your objectives.

 

Can you guarantee results?

Any agency that “guarantee” results must have the secrets to the universe. 

Whether you are spending $100,000 or $1,000,000 in advertising, FMDM is committed to bring the best team together with combined 30+ years of marketing, branding, and media experience to the table.

Our track record is 95% successful – if you are willing to go all in with us, the chances of success is much, much higher.

Our audits are done by intelligent marketers. People who make the impractical to practical. People who open projects and sleep like a baby (waking up 3 times a night), until the work gets done.

The
Really
Open Office

OUR TEAM SPANS THE GLOBE.

SKIN IN THE GAME

The marketing tricks you learn from school and books can only get you so far. We believe that real insights come from doing the work and getting your hands dirty.

don't let perfect be the enemy of good

We always strive for quality, but we know that seeking perfection can bog the process down to a standstill. Instead, we focus on doing the work so we can learn, improve, and stay ahead of the game.

no bureaucracy and no BS

People matter. Titles don't. We remove hierarchical barriers so that the whole team can communicate without fussy agency nonsense.

Allow space for the mess, thEn execute with precision

The creative process is imperfect, unpredictable, and fickle. We give space to test and explore disruptive ideas. Then we execute them with clarity and precision.

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