The Momentary
Driving Ticket Sales to Exclusive Concert Series
A Destination for Today's Music, Art, and Food.
The Momentary showcases its dynamic live music offerings in Bentonville, Arkansas. As a contemporary art space, The Momentary hosts a diverse array of performances, from intimate indoor concerts to expansive outdoor festivals, featuring genres like indie, hip-hop, Tejano, and roots music.
Notable events include RØDE House Music Series, known for its vibrant indoor shows, and the Live on the Green Concert Series, set in their outdoor greenspace.
Annual festivals such as FreshGrass | Bentonville and Send It South combine music with other cultural experiences.
AGENCY SUPPORT
- Paid Search MARKETING
- Paid Social ADS
- AUDIO ADVERTISING
- Conversion Optimization
- A/B Testing
- Content Strategy
measured Metrics
Ticket Sales
+125%
Increase in Traffic
+66%
Reach
100k+
The Challenge
The Momentary had aggressive ticket sales goals for upcoming live concerts. Target ticket sales goal was set to sell out the concerts and draw a large crowd. There were multiple objectives for the campaign – build awareness of the venue, sellout concert tickets, and increase membership.
Putting Media Strategy to Work…
We put together a cross-channel plan:
- Targeting feeder cities and states around Bentonville, AR was critical to increase awareness of our venue, events, and concerts.
- Amplified concert ticket sales through Meta Dark Ads to leverage artists Facebook pages, fans, and followers.
- We built audiences that are specifically interested concerts, live events, outdoor enthusiasts, and included artists fans where applicable.
- This focus pushed the creative strategy forward, which reinforced our message across all channels and tactics including paid search, YouTube video ads, programmatic display, digital banner ads and organic social media.
- We executed a full funnel campaign strategy – maximizing reach (CPM), video views (VTR), and retargeting (CPC) to achieve our campaign goals.
Outcome
Ticket sales exceeded goal and outpaced estimates set for many of the concerts through the series.
For selected events that are ongoing, our team at FMDM continues to analyze insights, optimize creative and messaging to improve campaign performance throughout the year for the Momentary.
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Speed
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