skybound entertainment
Crafting an ecommerce strategy for IP games, comics, and collectibles
Games, comics and collectibles
Skybound, a leading multiplatform entertainment company co-founded by Robert Kirkman, is the production powerhouse behind the #1 TV show The Walking Dead.
FMDM was hired to extend the Skybound ecommerce business to generate awareness and interest for video games, merchandise, comics, and collectibles. Once the ecommerce site was launched, FMDM further helped with creating a multichannel campaign strategy in Google Ads, Meta Ads, programmatic retargeting, and display.
measured Metrics
increase in Traffic
+36%
increase in Revenue
+23%
ecommerce ROI
+428%
The Challenge
Understanding the brand identify was the first of many key steps in developing our digital strategy for Skybound’s ecommerce business. Skybound has a large fanbase for their entertainment titles, and our ability to tap into that fandom was important to expand the brand’s ecommerce business.
Our Strategy: Guide fans to product collections
Because Skybound has a huge fan base, we developed campaigns that target interests to emphasize product collections rather than single products. This approach encouraged users to explore the catalog and discover new products, which created a more engaging shopping experience.
As targeting the right demographic becomes increasingly important in the crowded fandom landscape, we refined our messaging through insights from monthly, iterative tests, including: improved product photography, better product description, introducing videos in ads, and prioritizing messaging in conversion tactics.
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"FMDM has the best response time from any agency I have worked with. They understand the entertainment space and execute with precision. Their partnership has been invaluable to my organization."
