Seasonal Marketing Strategies That Deliver
New opportunities come with every holiday, events, and special occasion to drive sales. Year-after-year, FMDM has helped over 100 brands create and launch seasonal campaigns that drive new customers and get current customers to buy again. We understand seasonal marketing.
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Capture the moment
Seasonal Marketing Strategies: An Offer for Every Season
Seasonal marketing means staying ahead of the curve when it comes to promoting your brand, so capture the moment by tapping into FMDM’s digital advertising capabilities. During times of heightened shopping activity and excitement, businesses boost visibility, brand, engagement, and sales.
The Holidays
Capture the hearts and minds of your brand’s audience through creative offers and digital ads – tap into the holiday spirit with color schemes, vibrant images and videos, and awesome messaging.
BFCM Shopping
Connect with your customers throughout their shopping journey during Black Friday and Cyber Monday. FMDM can help you build awareness and momentum leading up to the biggest shopping week so your audience know what to expect from you when the time comes to shop.
Summertime
The months when people go to the beach, travel, outdoor adventures, and explore new destinations. FMDM can help you connect with your target audience through audio ads, out-of-home ads, and more.
Back-to-School
Brands selling school supplies, electronics, gadgets, apparel, and stationary should start planning ahead to capture this moment. Your core audience could be consuming content across social media, search, and TV. Let’s build cross-channel campaigns to expand your reach.
Digital marketing for Seasonal Campaigns
Here’s a list of popular U.S. seasonal and event opportunities:
- Black Friday
- Cyber Monday
- Back to School
- Christmas
- Tax season
- Graduations
- Vacations
- Festivals
- Halloween
- and many more
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Seasonal Marketing FAQ
What makes an agency like FMDM different?
Let’s get down to brass tacks. Our FMDM team has helped over 100 brands create and launch seasonal marketing strategies. When it comes to making sure your business is getting it right every season, we have the experience and expertise to help you win.
What is seasonal marketing?
Seasonal marketing capitalizes on the changing seasons and holidays throughout the year. It involves creating marketing campaigns, offers that customers want, and promotions that are relevant to the current season or holiday – speaking to the target audience’s needs and interests at that time.
Seasonal marketing strategies expands your brand awareness, boosts customer engagement, improve customer loyalty, and allows for creativity and innovation in finding new ways to connect with your customers.
What are some effective seasonal marketing strategies?
To make the most out of your seasonal campaign, your seasonal marketing strategies must pay attention to timing, audience segment, a compelling offer, and sense of urgency. A well executed seasonal marketing strategy can help businesses get the most out of shoppers when they are in the mood to buy.
Are gift guides an effective seasonal marketing strategy?
Gift guides make it easier for shoppers to find what they want to buy. An effective seasonal marketing strategy is curated lists of perfect gifts, top sellers, recommended products, so your customers can find the perfect gift quickly and buy it from your business. Make sure your gift guide is in different formats so you can publish and promote it across your website, social media, email, and other digital channels.
How can my business benefit from seasonal marketing strategies?
Here are a few ways FMDM can help your business with seasonal marketing strategies:
- Seasonal campaigns and peak shopping periods go hand-in-hand, so you get more sales and revenue.
- Promote exclusive bundles and offers that are limited to the season.
- Build brand visibility and customer loyalty.
- Unique season-specific campaigns and promotions can help you stand out to people who are shopping.
- Seasonal marketing lets you capitalize on high-traffic times of the year when purchasing behavior usually spikes.
- Campaigns are tailored so marketing resonates with the audience’s needs and interests.
When your seasonal marketing campaign is planned out and tailored to what your customers want; you’ll see better results – ultimately more revenue for your business.
How can FMDM help me plan my Seasonal Marketing Campaigns?
A good seasonal marketing plan should include different approaches and methods to make sure your brand reaches as many people as possible who are looking for what you sell. We’ll talk about who you are selling to, what your revenue goals are, define your prospects, and create offers that is exclusive, limited, and urgent.
We recommend preparing weeks to months ahead for any seasonal marketing strategy to ensure you have time to make adjustments and changes to your promotion, gather creative assets, and align on the messaging.
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