Over 4 million seatrees planted
Increased website traffic from Google Ads Grant campaign
up to 25% lift in donations and trees planted
Seatrees is a nonprofit dedicated to transforming surf culture into a force for sustainability. Its mission is to regenerate the health of our ocean planet, while the vision includes reversing climate change, restoring marine biodiversity, and supporting coastal communities. Seatrees connects individuals and communities with tangible restoration efforts — from planting mangroves in Indonesia and Mexico to restoring kelp forests, seagrass meadows, coral reefs, and coastal watersheds around the world.
The Challenge: How do you scale a pilot program into a global movement for “blue carbon”?
The Insight: Climate change can feel abstract and overwhelming. People don’t just want to “donate”; they want to see the specific acre of kelp or mangrove they are bringing back to life.
The Solution: A high-precision, mission-driven digital strategy that transformed technical Google Ad Grant compliance into a megaphone for local restoration stories.
Seatrees was in the early stages when they came to Full Moon for expertise in managing Google Ads Grant to raise awareness of their mission to restore coastal ecosystems. Seatrees needed a partner with expertise in paid search and paid social management to amplify their mission.
SeaTrees didn’t just want to plant trees; they wanted to redefine what it means to be an “ocean positive” citizen. When they first approached us, they were in the early stages of a bold experiment: could the energy of surf culture be harnessed to restore the world’s most vital coastal ecosystems?
They had the vision, but they needed the reach. The challenge wasn’t just about traffic—it was about finding the right people who were already looking for a way to help, even if they didn’t know the term “blue carbon” yet.
With a mission to restore coastal ecosystems, Seatrees knew the magnitude of the challenge ahead of them. But their founding team understand the importance of climate change and committed to do whatever they can to plant and protect as many seatrees possible by activating communities, brands, partners, and individuals around the world.
Here are a few things Full Moon helped with:
Full Moon launched and managed Seatrees’ Google Ad Grant campaign, focusing on driving high CTR (above 5% to stay compliant), expanding audience targeting, and increasing the reach of Seatrees’ mission.
Full Moon worked with the Seatrees team to launch campaigns to support projects around the world – from Baja, Mexico to Kenya and Hawaii.
Here’s the strategy:
Seatrees evolved into an organization that support ocean health. With partnership around the world and communities rallying around the mission, Seatrees continues to launch restoration projects around the world.
Full Moon’s partnership with Seatrees is a testament of mission-driven campaign that empower communities to save our planet’s most vital ecosystem.
“We have been impressed with the team at Full Moon since day 1. They work hard to help you achieve your creative vision and always available to help right away when a change needs to be made. I would recommend them to anyone looking for an agency.”
Seatrees planted
More relevant website traffic
Increase donations to plan seatrees
Lower CAC
More qualified traffic
Fastest response time
