Digital Marketing for OEM Dealers
OEM Dealership Digital Agency
As an independent media agency, we help OEM dealers with the most strategic SEO, comprehensive end-to-end digital advertising solutions, and media channel mix in automotive. We use audience data, testing, and insights to make better decisions to help dealers generate more demand, sell and service more cars.
Advance your OEM Dealership car sales
Dealer Website Traffic
Get more customers to your website by capturing micro-moments across digital channels to generate more leads and sell more cars.
High Intent and Engagement
Custom audience around buying signals. Comprehensive data enablement to activate digital channels and campaigns.
Dealership KPI Analysis
Analyze performance to understand shopping behavior of customers and deliver insights that deliver maximum ROI.
Digital marketing that help OEM Dealers Sell More Cars
Generate more interest, leads, and sales with FMDM, the independent creative and media agency for OEM dealer brands like:
- Chevy/GMC
- Ford
- BMW M
- Lexus
- Audi
- Mercedes AMG
- RAM
- and more!
Dealer Campaign Efficiency
Stay ahead of trends in the automotive sector to create better brand-to-customer experiences — causing an increase in car sales growth.
Improved Buyer Targeting
Cross-channel campaigns that are built to reach car buyers when they are researching and considering purchase of a new or used vehicle.
Cross-Channel Strategy
Build a 360° multi-channel strategy to promote your OEM dealership. Engage leads throughout buying journey and micro-moments.
Attract quality customers to your site
FMDM OEM dealership digital solutions offer the best automotive marketing strategies, experienced support, digital advertising, website optimization, inventory marketing, SEO, and more.
FMDM’s auto dealership partnerships harness individual consumer interest and intent to drive sales for automotive brands and your dealership. Our digital services help your dealership focus on the important things – selling vehicles and serving your customers.
Our approach to automotive digital marketing
Marketing insights and customer intent data to make impactful decision that get more visitors and sell more cars. We customize campaigns to reach audience segments for budgets of various sizes and inventory of your dealership. Our strategy for each campaign focuses on:
- market data
- consumer behavior
- buyer intent
- advertising data
- competitive data
- and more
Identify personas, psychographics, and profiles to create unique cohorts and audience segments for marketing campaigns.
Attract highest quality customers to your website and dealership through effective digital marketing strategies customized to engage every customer touchpoint and micro-moments.
- Cross-channels
- Social media
- OTT
- CTVÂ
- Email & SMS
- SEO
- and more
No Cookie-Cutter Campaigns
Your dealership deserves better than the status quo. Increase leads through customize ad copy, display creative, and your targeting strategy must be unique to your inventory, offers, location, and customers.Â
Responsive Team
Get the support you need when you need it. Effective communication is still the most important element in sales-driven organization. Our team understands this and will communicate transparently.Â
Customer-Centric Strategy
We create campaigns that focus on inventory and monthly targets. We partner with you to ensure your dealership online marketing captures buyers at micro-moments, generate buying interests, and spark conversations to sell more cars.Â
Insights That Drive Action
Dive into website and audience insights. Get the data you need, when you need it, with our dashboard reporting. You’ll get transparent look into ad spend, market demand, competitor performance, and more. We report on data that helps you make better marketing decisions and improves your ROI, and it’s included with every FMDM campaign.
FMDM Is your Unfair Advantage
Improve the car shopping journey to capture micro-moments and sell more cars. As a leader in automotive digital advertising, we combine our experience with premier partnerships such as Google, Meta, Amazon, Disney+, Hulu, Spotify, Microsoft, and more.Â
We are experts in the ecosystem for auto OEM dealer websites and digital marketing
We're a Premier Google Ads Partner. Highest level of support, insights, and custom strategies.
Highly targeted audience test and target to achieve highest level of relevance for your media campaign.
Platform audience targeting with high level of intent-driven segments in Facebook and Instagram Ads.
Custom strategies, targeted audience segments, ACOS optimization, etc.
Drive innovation and testing through Bing Ads ecosystem to execute paid media campaigns that deliver impactful outcomes.
Advertising and content with data-creative media strategy that is measured and optimized to deliver results.
Increase Your Brand’s Visibility on the Big Screen with CTV Ads
Automotive Dealerships Marketing FAQ
As car buyers go online to find and research information for their vehicle purchase, OEM digital marketing becomes increasing pivotal. Many OEM automotive website lack the right strategy and measurement, others lack a comprehensive digital strategy to do so.Â
OEM dealerships selling cars or trucks in the online marketplace need digital resources and expertise to navigate the ups and downs of digital channels from paid to non-paid media.
Best practices for OEM dealerships include things like
- market research
- understanding demographic and psychographicÂ
- sector knowledge
- the right creative
- cross-channel strategy
- agency that understands the aftermarket sector
- healthy ad budget to capture interest
Becoming a leader in the OEM car sales sector is competitive. With the right OEM digital agency, you strategy can be implemented properly to ensure your long term business objectives are met.
The right digital agency will develop a customize strategy to help put your dealership in front of customers looking to purchase a car or truck. A top digital agency like FMDM has worked with car dealerships to drive growth and solve challenges. We can help your dealership group too.Â
In the competitive landscape of the car sales sector, both independent dealers and dealership groups recognize the indispensable role of a proficient media agency like FMDM. Within the realm of OEM vehicle sales, dealerships understand the imperative of engaging a media agency to maintain their competitive edge and forge ahead in their industry.
A media and creative agency like FMDM possesses a deep-seated comprehension of the digital terrain within the automotive sector. This expertise empowers us to devise impactful strategies that resonate with audiences and drive tangible results.
FMDM works for the dealership, not for the OEM. As an independent digital agency, our commitment to dealers’ business is our only priority.
FMDM possesses a profound comprehension of the pivotal factors driving success within the automotive sector, including cultivating customer loyalty, fostering sustainable practices, and driving brand awareness.
It’s this comprehensive understanding that distinguishes premier media agencies like FMDM. Our unwavering dedication to ongoing, thorough research within the automotive industry positions us as a strategic partner for dealerships, poised to offer invaluable insights and guidance.
At the forefront of our endeavors lies the commitment to assess metrics crucial for our clients’ success within the automotive sector. Ranging from click rates and video views to bounce rates and exits, our team meticulously analyzes and reports on pertinent metrics, facilitating a comprehensive understanding of performance indicators.
While the spectrum of key performance indicators (KPIs) monitored by OEM dealers is vast, our team places particular emphasis on enhancing conversion rates, fostering customer acquisition, and nurturing customer retention. These focal points drive our strategies, ensuring tangible and sustainable growth for clients.
Streamline agency model can lead to long-term improvement your dealership sales. Working towards holistic customer lifetime management, the agency model can help dealerships evaluate ownership behavior and help generate decisive micro-moments to buy at the right time.
Additionally, creating a closed loop ecosystem, upselling becomes a natural part of the sales process by offering customers upgrades, parts, and services to increase lifetime value.
