Digital Marketing for OEM Dealers & Automotive Groups
As an independent automotive digital marketing agency, we help auto dealerships with the most strategic SEO, comprehensive end-to-end digital advertising solutions, and media channel mix in automotive. We combine audience data, cross-channel strategy, and deep automotive experience to generate more demand, sell more inventory, and dominate your local market.
We capture in-market buyers at the moment of intent using targeted SEO and paid media, bringing more customers directly to your VDPs (Vehicle Detail Pages).
Custom audience around buying signals. Comprehensive data enablement to activate digital channels and campaigns.
Analyze performance to understand shopping behavior of customers and deliver insights that deliver maximum ROI.
Our proven strategies are tailored for leading OEM dealer brands, including…
Stay ahead of trends in the automotive sector to create better brand-to-customer experiences — causing an increase in car sales growth.
Cross-channel campaigns that are built to reach car buyers when they are researching and considering purchase of a new or used vehicle.
Build a 360° multi-channel strategy to promote your OEM dealership. Engage leads throughout buying journey and micro-moments.
FMDM plans and builds precise cross-channel strategies, our team build campaigns to deliver seamless experience to your customers. From search ads to social ads and programmatic display to CTV media placements, your inventory will be targeting the best customer-fit – people who are in the market to buy vehicles.
Draw audiences from intent-based keyword search. A cost-effective way for driving awareness and traffic to your OEM website.
Create purchase intent and consideration for new or used vehicles within your inventory. Through consumer profiling, place your brand in front of relevant audiences.
Showcase OEM brand personality and connect with the right audiences. Increase awareness, ad recall, and purchase consideration.
Re-engage customers by delivering dynamic ads to them, specific to the exact vehicle they viewed on your website.
VLA’s are performance focused-- allowing you to promote your entire inventory of used vehicles to in-market customers.
Amplify your reach. Get a guaranteed placement in user feeds and drive high-quality traffic to your website.
Market your new and used vehicles to specific locations. Set up precise geo-targeting parameters to focus on your local markets and community. We market your new and used vehicles by setting precise geo-fences around your dealership and competitor locations to capture local buyers.
FMDM OEM automotive digital solutions offer the best automotive marketing strategies, experienced support, digital advertising, website optimization, inventory marketing, SEO, and more.
FMDM’s auto dealership partnerships harness individual consumer interest and intent to drive sales for automotive brands and your dealership. Our digital services help your OEM dealership focus on the important things – selling vehicles and serving your customers.
Your dealership deserves better than the status quo. Increase leads through customize ad copy, display creative, and your targeting strategy must be unique to your inventory, offers, location, and customers.
By using first party data across channels, we remove any guesswork and connect with customers through targeted campaigns and ad performance.
Get the expert support you need for your automotive marketing campaigns. Effective communication is still the most important element in sales-driven organization. Our team understands this and will communicate transparently.
We create campaigns that focus on inventory and monthly targets. We partner with you to ensure your dealership online marketing captures buyers at micro-moments, generate buying interests, and spark conversations to sell more cars. We focus on your inventory and sales targets to ensure our online marketing strategy captures.
Dive into website and audience insights. Get the data you need, when you need it, with our dashboard reporting. You’ll get transparent look into ad spend, market demand, competitor performance, and more. We report on data that helps you make better marketing decisions and improves your ROI, and it’s included with every FMDM campaign.
Improve the car shopping journey to capture micro-moments and sell more cars. As a leader in automotive digital advertising, we combine our experience with premier partnerships such as Google, Meta, Amazon, Disney+, Hulu, Spotify, Microsoft, and more.
We're a Premier Google Ads Partner. Highest level of support, insights, and custom strategies.
Highly targeted audience test and target to achieve highest level of relevance for your media campaign.
Platform audience targeting with high level of intent-driven segments in Facebook and Instagram Ads.
Custom strategies, targeted audience segments, ACOS optimization, etc.
Drive innovation and testing through Bing Ads ecosystem to execute paid media campaigns that deliver impactful outcomes.
Advertising and content with data-creative media strategy that is measured and optimized to deliver results.
Increase Your Brand’s Visibility on the Big Screen with CTV Ads
Full Moon Digital enables new and used car dealers to activate their dealership data to execute effective and targeted digital ad campaigns at scale. The automotive team at FMDM monitors the advertising campaigns, making cross-platform budget shifts to support performing ads with alignment to reach more in-market car shoppers who are ready to consider and buy.
Full Moon Digital creates and executes targeted Google Search, VLA, Display and Performance Max ads, Facebook and Instagram ads and more.
Full Moon campaigns within Google and Facebook utilize Smart Bidding strategies. Google campaigns are set to “Maximize Conversions,” which automatically sets keyword bids to help get the most conversions for your campaign. On Facebook, we use “Campaign Budget Optimization (CBO),” which automatically manages your campaign budget across ad sets to get you the overall best results. Even though the platform’s algorithm will figure out the most efficient way to allocate ad dollars, our team at FMDM will continue monitoring performance of smart bidding campaigns to ensure we are hitting the sales goals every month. This allows us to leverage Google’s machine learning to bid more effectively for users showing strong purchase intent, maximizing your ROI.
You have direct access to our team through Slack or Teams or any other communication software your business uses. There’s no ticket system, no middle man, and no queue. You work directly with our team, not some offshore outsourced help center.
If you have a question about your aftermarket automotive digital marketing strategy, your Full Moon team is just a message away. You are in a partnership with Full Moon, not a vendorship.
We build our reports specifically to your objectives and key performance indicators, ensuring they deliver meaningful insights. Each month, we provide a comprehensive breakdown of our progress toward your goals, along with a clear strategy for the upcoming month to keep momentum strong. Success isn’t optional—it’s the only way forward.
While our reports are typically delivered monthly, we’re flexible and can adjust the frequency to match your preferences. At Full Moon, your needs always take priority.
Determining the ideal digital marketing budget for a car dealership involves several factors, including the dealership’s size, location, sales goals, and local market competition. However, industry benchmarks and data-driven approaches can provide a strong framework for allocating funds effectively this year.
Key Budgeting Models and Benchmarks
There are a few primary ways dealerships can calculate their digital marketing budget:
Percentage of Gross Profit: A widely accepted industry benchmark is to allocate 7-10% of the dealership’s total gross profit to the advertising budget. With digital marketing now commanding the lion’s share of ad spend, a significant portion of this percentage should be dedicated to online channels.
Cost Per Vehicle Sold: Another effective method is to budget based on a target advertising cost per vehicle sold. A common industry target is around $600-$700 per new vehicle sold. For example, if a dealership aims to sell 100 cars in a month, a starting marketing budget would be between $60,000 and $70,000 for that month.
Percentage of Revenue: While less common for dealerships, some businesses allocate a percentage of their total revenue to marketing. For the automotive industry, this typically falls in the 1-2% range.
Typical Budget Allocation
The most effective strategy is a multi-channel approach focused on trust and transparency. It involves three core pillars:
Perfect Your Presentation: High-quality visuals are non-negotiable. Provide 20-30 high-resolution photos and a short walk-around video for every vehicle. Be transparent by including images of any minor imperfections.
Optimize Your Online Platforms: Your dealership website, with its detailed Vehicle Detail Pages (VDPs), is your central hub. Supplement this with optimized listings on major third-party sites like Cars.com and CarGurus.
Launch Targeted Ad Campaigns: Use paid search to capture active buyers, social media ads to target specific demographics, and video ads to build brand awareness and showcase inventory.
To increase service department customers through SEO and AIO, dealerships must focus on:
Local Search Dominance: Fully optimize your Google Business Profile (GBP) by listing all services, maintaining absolute NAP (Name, Address, Phone) consistency, and actively generating high-volume, positive customer reviews.
Service Page Authority: Create dedicated, keyword-optimized pages for every major service (e.g., /brake-repair, /oil-change) and implement AutoRepair schema markup to help search engines categorize the content.
High-Intent Content: Publish concise, helpful blog posts that directly answer common maintenance questions (e.g., “why is my check engine light on?”), positioning your dealership as an expert source, and linking directly to your online appointment scheduler.
