Digital Marketing for OEM Dealers
OEM Dealership Digital Agency
As an independent media agency, we help OEM dealers with the most strategic SEO, comprehensive end-to-end digital advertising solutions, and media channel mix in automotive. We use audience data, testing, and insights to make better decisions to help dealers generate more demand, sell and service more cars.
Advance your OEM Dealership New and Used car sales
Dealer Website Traffic
Get more customers to your website by capturing micro-moments across digital channels to generate more leads and sell more cars.
High Intent and Engagement
Custom audience around buying signals. Comprehensive data enablement to activate digital channels and campaigns.
Dealership KPI Analysis
Analyze performance to understand shopping behavior of customers and deliver insights that deliver maximum ROI.
Digital marketing that help OEM Dealers Sell More Cars
Generate more interest, leads, and sales with FMDM, the independent creative and media agency for OEM dealer brands like:
- Chevy/GMC
- Ford
- BMW
- Toyota
- Lexus
- Audi
- Mercedes AMG
- RAM
- and more!
Dealer Campaign Efficiency
Stay ahead of trends in the automotive sector to create better brand-to-customer experiences — causing an increase in car sales growth.
Improved Buyer Targeting
Cross-channel campaigns that are built to reach car buyers when they are researching and considering purchase of a new or used vehicle.
Cross-Channel Strategy
Build a 360° multi-channel strategy to promote your OEM dealership. Engage leads throughout buying journey and micro-moments.
Automotive Solutions for OEM Dealerships
FMDM plans and builds precise cross-channel strategies, our team build campaigns to deliver seamless experience to your customers. From search ads to social ads and programmatic display to CTV media placements, your inventory will be targeting the best customer-fit – people who are in the market to buy vehicles.
Strategic Paid Media Campaigns
Draw audiences from intent-based keyword search. A cost-effective way for driving awareness and traffic to your OEM website.
Display & Retargeting
Create purchase intent and consideration for new or used vehicles within your inventory. Through consumer profiling, place your brand in front of relevant audiences.
Video Ads
Showcase OEM brand personality and connect with the right audiences. Increase awareness, ad recall, and purchase consideration.
VIN Personalization
Re-engage customers by delivering dynamic ads to them, specific to the exact vehicle they viewed on your website.
Vehicle Listing Ads (VLA)
VLA’s are performance focused-- allowing you to promote your entire inventory of used vehicles to in-market customers.
Paid Dynamic Ads
Amplify your reach. Get a guaranteed placement in user feeds and drive high-quality traffic to your website.
Geotargeting
Market your new and used vehicles to specific locations. Set up precise geo-targeting parameters to focus on your local markets and community.
Attract quality shoppers to your OEM website
FMDM OEM automotive digital solutions offer the best automotive marketing strategies, experienced support, digital advertising, website optimization, inventory marketing, SEO, and more.
FMDM’s auto dealership partnerships harness individual consumer interest and intent to drive sales for automotive brands and your dealership. Our digital services help your OEM dealership focus on the important things – selling vehicles and serving your customers.
No Cookie-Cutter Campaigns
Your dealership deserves better than the status quo. Increase leads through customize ad copy, display creative, and your targeting strategy must be unique to your inventory, offers, location, and customers.
By using first party data across channels, we remove any guesswork and connect with customers through targeted campaigns and ad performance.
Responsive Team
Get the support you need when you need it. Effective communication is still the most important element in sales-driven organization. Our team understands this and will communicate transparently.
Customer-Centric Strategy
We create campaigns that focus on inventory and monthly targets. We partner with you to ensure your dealership online marketing captures buyers at micro-moments, generate buying interests, and spark conversations to sell more cars.
Insights That Drive Action
Dive into website and audience insights. Get the data you need, when you need it, with our dashboard reporting. You’ll get transparent look into ad spend, market demand, competitor performance, and more. We report on data that helps you make better marketing decisions and improves your ROI, and it’s included with every FMDM campaign.
FMDM Is your Advantage for OEM Dealership marketing
Improve the car shopping journey to capture micro-moments and sell more cars. As a leader in automotive digital advertising, we combine our experience with premier partnerships such as Google, Meta, Amazon, Disney+, Hulu, Spotify, Microsoft, and more.
We are experts in the ecosystem for auto OEM dealer websites and digital marketing
We're a Premier Google Ads Partner. Highest level of support, insights, and custom strategies.
Highly targeted audience test and target to achieve highest level of relevance for your media campaign.
Platform audience targeting with high level of intent-driven segments in Facebook and Instagram Ads.
Custom strategies, targeted audience segments, ACOS optimization, etc.
Drive innovation and testing through Bing Ads ecosystem to execute paid media campaigns that deliver impactful outcomes.
Advertising and content with data-creative media strategy that is measured and optimized to deliver results.
Increase Your Brand’s Visibility on the Big Screen with CTV Ads
Automotive OEM Dealership FAQs
Why does my dealership need Full Moon Digital Advertising?
Full Moon Digital enables new and used car dealers to activate their dealership data to execute effective and targeted digital ad campaigns at scale. The automotive team at FMDM monitors the advertising campaigns, making cross-platform budget shifts to support performing ads with alignment to reach more in-market car shoppers who are ready to consider and buy.
What ad platforms does FMDM Digital Advertising use?
Full Moon Digital creates and executes targeted Google Search, Display and Performance Max ads, Facebook and Instagram ads and more.
Does Full Moon Digital use Smart Bidding?
Full Moon campaigns within Google and Facebook utilize Smart Bidding strategies. Google campaigns are set to “Maximize Conversions,” which automatically sets keyword bids to help get the most conversions for your campaign. On Facebook, we use “Campaign Budget Optimization (CBO),” which automatically manages your campaign budget across ad sets to get you the overall best results. Even though the platform’s algorithm will figure out the most efficient way to allocate ad dollars, our team at FMDM will continue monitoring performance of smart bidding campaigns to ensure we are hitting the sales goals every month.
Who will be my point of contact once I become a client?
You have direct access to our team through Slack or Teams or any other communication software your business uses. There’s no ticket system, no middle man, and no queue. You work directly with our team, not some offshore outsourced help center.
If you have a question about your aftermarket automotive digital marketing strategy, your Full Moon team is just a message away. You are in a partnership with Full Moon, not a vendorship.
How does Full Moon report on progress each month?
We build our reports specifically to your objectives and key performance indicators, ensuring they deliver meaningful insights. Each month, we provide a comprehensive breakdown of our progress toward your goals, along with a clear strategy for the upcoming month to keep momentum strong. Success isn’t optional—it’s the only way forward.
While our reports are typically delivered monthly, we’re flexible and can adjust the frequency to match your preferences. At Full Moon, your needs always take priority.
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Hear from our clients
BANKS POWERJay Tilles, Brand Manager
CONSULTING COMPANYBecca Stucky, CMO
FEVER-TREEAmamda Stein, VP of Marketing
ANCIENT LORE VILLAGE RESORTMelissa Blettner, CEO
SKYBOUND ENTERTAINMENTGarima Sharma, VP of Brand and Partnerships
SEA TREES by SUSTAINABLE SURFAlena Riggs, Communications Manager
