Your Media, Optimized
Our experts plan and buy media with industry-leading platforms to reach audiences on the right channels throughout their journey with effective campaigns.
Targeting the customer journey
We tap into audience data and behavioral signals to develop media plans and strategies that target intent-based audiences to drive visits and purchase. Our media planning and buying strategy is designed to focus on customer outcomes by delivering meaningful content to lay the foundation for growth, both now and for the future.
We build campaigns for CTV advertising, programmatic display ads, and digital channels that get your ads to reach and engage with customers who are ready to buy.
Data-led Creativity
Creative design and messaging used across media campaigns to map intent with action. We adjust and optimize campaigns to target audiences based on trends, desires, and seasonality that align media campaigns with your brand.Â
Beautiful videos and images do not work. Unless the creative process is guided by engagement metric to design visuals that combine elements that connect with people in journey.
Retail
Simply increasing your advertising budget won’t make your products stand out. We help brands reach audience segments that are direct and adjacent to build connections and increase brand reach.
Measured impact.
We report on media metrics that make sense to your business. Campaigns are designed and optimized to deliver engagement, video views, site visits, and return on investment — all measurable and attributable across media campaigns and platforms.
Omnichannel media success.
Mapping out omnichannel media plan and execute buying efficiently to ensure serving our ads across the customer journey for maximum impact.Â
Trusted by 50+ brands, and growing.
FMDM is instrumental to the digital media strategy with the Fever-Tree partnership. Their passion to help grow Fever-Tree’s digital footprint and brand awareness is second to none. Their team delivered impactful results and played a huge role in the success of our US markets.
Their digital media expertise and partnership in our paid media, SEO, and CRO have been essential to our ecommerce success. FMDM is a true partner that has been with us since day one through digitization of our brand.
FMDM has the best response time from any digital agency I have worked with. Their partnership has been invaluable to my organization. Together we delivered on media strategies which has been very successful. I wouldn’t hesitate to recommend FMDM for digital marketing and ecommerce growth.
FMDM has shown us their passion for not only digital and media marketing, but also in seeing the future successes of Ancient Lore Village to grow! Win, win — and, I couldn’t be happier with the results. Their wealth of knowledge in digital marketing is incredible.
They know what they are doing and able to communicate on a level that makes digital marketing understandable. I have been impressed with the team at FMDM since day 1. I would recommend them to anyone looking for a digital agency.​
I’ve worked with many digital agencies, and have to say, your team is incredible. FMDM is definitely one of my favorite digital agency to work with! I would always be happy to recommend FMDM to anyone looking to grow their brand awareness, website traffic, and revenue.
We are masters of the media ecosystem
We're a Premier Google Partner. Highest level of support, insights, and custom strategies.
Highly targeted audience test and target to achieve highest level of relevance for your media campaign.
Platform audience targeting with high level of intent-driven segments.
Custom strategies, targeted audience segments, ACOS optimization, etc.
Drive innovation and testing through Bing Ads ecosystem to execute paid media campaigns that deliver impactful outcomes.
Advertising and content with data-creative media strategy that is measured and optimized to deliver results.
Increase Your Brand’s Visibility on the Big Screen with CTV Ads
Path to success with strategic media plan
The right messages throughout your audience’s journey
- Proven strategies
- Consumer patterns
- Targeted messaging
- Consumer insights
- Media experts
- Media buying
- Growth action steps
- Digital transformation
How Our Media Buying Agency Works
We Analyze
A successful FMDM campaign is built upon a clear understanding of your brand and target audience. We want to know what challenges to solve, what metrics to measure, and what your short and long-term goals are.
Develop Customer Profile
Robust customer profile is the foundation of media planning and audience targeting. Based on custom interest and affinity, we identify common demographics and psychographics to build a comprehensive humanized data set for your brand.
Build Media Plan
We combine datasets and customer profiles to build a robust media plan that creates a marketing funnel for your brand. Our multi-channel approach to media buying will ensure the most efficient advertising spend, reach the most targeted audience, and drive impactful results.
Launch Media Campaigns
We launch campaigns to bolster your brand for growth by making sure customer journey is captured from top to bottom of funnel.
Optimize
Review data and metrics we collect from campaigns, we refine your campaigns to continuously find out what works for your brand voice and message. This process can take weeks or months and is tailored to maximize volume to scale.
Monitor and Scale
We analyze the results of each media buy and apply learnings to make adjustments. We continue to drive growth with constant optimizing of new customer profiles, fine-tuned targeting, and tactical media buys.
Questions to Ask Your Paid Media Agency
A trusted paid media agency with a good track record plays a crucial role in driving targeted traffic and maximizing brand exposure. Paid media campaigns requires expertise, experience, and time. This is where a paid media agency like FMDM comes in.
The reputation of a great agency is dependent on how they communicate and the results they deliver for clients. Agencies that can demonstrate success with measured metrics like return on as spend, cost of conversion, brand reach, and engagement will rise above all other agencies.Â
Transparent communication separates mature agencies from fly-by-night shops. A true agency partner will provide clarity in reporting on all metrics, good or otherwise. It is important to ask your media buying agency about frequency of reporting, communication practices, and process for campaign strategies.
Media campaigns are successful when driven by consumer behavior and actionable data insights. The agency analytics should be clear and accurate in order to optimize campaigns for maximum impact. Ask about the analytics software, methodology, and other tools they use to collect and analyze data. When your agency uses the best-in-class analytics software, then they can ensure your media campaigns are optimize to meet your business goals.
Cookie-cutter strategies are easy but do not scale. Look for an agency that is willing to ask the difficult questions, takes the time to understand your business challenges, and put together a tailored campaign strategy that is designed around your target audience, market, and objectives. Â
The right tool outperforms the best tool every time. It is good to know that the agency you hire is up-to-date with the latest technology, but making sure the right marketing technology is leverage is pivotal for success. Ask about how the media buying agency leverages tools and software, machine learning and automation to ensure campaigns drive results you deserve.
A true and tried media buying agency will know when to make adjustments and when to observe campaign performance. Proactive media buying agency have their finger on the pulse of the industry and changing market trends. Ask about their optimization process and make sure their explanation is clear and logical. It is important to work with an agency that understands how and when to optimize your campaigns.Â
Ask about how the agency track media buys and campaign metrics. Get examples of the dashboard they produce, find out the frequency of reporting, and if adhoc reporting is available. The right paid media agency will be able to demonstrate and articulate how they report, what they report on, and when the report is delivered to help you identify opportunities areas of scale and improvements.
Look for agencies that are transparent with pricing and do not penalize you for growth. Be upfront about your investment and pricing expectations. An honest and true agency will let you know if your budget range is reasonable to drive results. When you hire a paid media agency, make sure you have a decent budget available that aligns with your revenue growth expectation.
Look for agency partnership instead of agency vendorship. Ask the agency how they view client relationships to understand their perspective on the partnership. Ask the agency for references so you can hear first-hand what it is like to work with the paid media agency you are considering to hire.
A knowledgeable media agency can make the difference to your campaign strategy. Staying updated with industry trends helps you stay ahead of the competition, test faster, and learn quicker. In order to create effective campaigns, the media buying agency must be aware of the latest industry changes that can impact your overall campaign strategy. Â
