Your Media, Optimized

Our experts plan and buy media with industry-leading platforms to reach audiences on the right channels throughout their journey with effective campaigns.

Targeting the customer journey

We leverage audience data and behavioral capabilities to develop media strategies that target intent-based audiences to drive visits and purchase. Our media strategy is laser-focused on customer outcomes by delivering meaningful content to lay the foundation for growth, both now and for the future.

Data-led Creativity

Creative design and messaging used across media campaigns to map intent with action. We adjust and optimize campaigns to target audiences based on trends, desires, and seasonality that align media campaigns with your brand. 

Retail

Simply increasing your advertising budget won’t make your products stand out. We help brands reach audience segments that are direct and adjacent to build connections and increase brand reach.

Outsourcing marketing for small business

Measured impact.

We report on media metrics that make sense to your business. Campaigns are designed and optimized to deliver engagement, video views, site visits, and return on investment — all measurable and attributable across media campaigns and platforms.

Omnichannel media success.

Mapping out omnichannel media plan and execute buying efficiently to ensure serving our ads across the customer journey for maximum impact. 

Trusted by 50+ brands, and growing.

FMDM is instrumental to the digital media strategy with the Fever-Tree partnership. Their passion to help grow Fever-Tree’s digital footprint and brand awareness is second to none. Their team delivered impactful results and played a huge role in the success of our US markets.

2024-02-14_10-14-32

Amanda Stein

VP of Marketing, Fever-Tree

Their digital media expertise and partnership in our paid media, SEO, and CRO have been essential to our ecommerce success. FMDM is a true partner that has been with us since day one through digitization of our brand.

banks power digital marketing

Jay Tilles

Brand Manager, BanksPower

FMDM has the best response time from any digital agency I have worked with. Their partnership has been invaluable to my organization. Together we delivered on media strategies which has been very successful. I wouldn’t hesitate to recommend FMDM for digital marketing and ecommerce growth.

garima sharma vp of skybound entertainment

Garima Sharma

VP of Partnerships, Skybound Entertainment

FMDM has shown us their passion for not only digital and media marketing, but also in seeing the future successes of Ancient Lore Village to grow!  Win, win — and, I couldn’t be happier with the results. Their wealth of knowledge in digital marketing is incredible.

melissa blettnes ancient lore village ceo

Melissa Blettner

CEO, Ancient Lore Village

They know what they are doing and able to communicate on a level that makes digital marketing understandable. I have been impressed with the team at FMDM since day 1. I would recommend them to anyone looking for a digital agency.​

alena riggs manager at seatrees.org

I’ve worked with many digital agencies, and have to say, your team is incredible. FMDM is definitely one of my favorite digital agency to work with! I would always be happy to recommend FMDM to anyone looking to grow their brand awareness, website traffic, and revenue.

becca

Becca Stucky

CMO

We are masters of the media ecosystem

Path to success with strategic media plan

The right messages throughout your audience’s journey

How Our Media Buying Agency Works

Step 1

We Analyze

A successful FMDM campaign is built upon a clear understanding of your brand and target audience. We want to know what challenges to solve, what metrics to measure, and what your short and long-term goals are.

Step 2

Develop Customer Profile

Robust customer profile is the foundation of media planning and audience targeting. Based on custom interest and affinity, we identify common demographics and psychographics to build a comprehensive humanized data set for your brand.

Step 3

Build Media Plan

We combine datasets and customer profiles to build a robust media plan that creates a marketing funnel for your brand. Our multi-channel approach to media buying will ensure the most efficient advertising spend, reach the most targeted audience, and drive impactful results.

Step 4

Launch Media Campaigns

We launch campaigns to bolster your brand for growth by making sure customer journey is captured from top to bottom of funnel.

Step 5

Optimize

Review data and metrics we collect from campaigns, we refine your campaigns to continuously find out what works for your brand voice and message. This process can take weeks or months and is tailored to maximize volume to scale.

Step 6

Monitor and Scale

We analyze the results of each media buy and apply learnings to make adjustments. We continue to drive growth with constant optimizing of new customer profiles, fine-tuned targeting, and tactical media buys.

A woman in a yellow plaid shirt with a bun speaks to others, with a man in the foreground listening.

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Questions to Ask Your Paid Media Agency

A trusted paid media agency with a good track record plays a crucial role in driving targeted traffic and maximizing brand exposure. Paid media campaigns requires expertise, experience, and time. This is where a paid media agency like FMDM comes in.

Does the Paid Media Buying Agency Have a Strong Track Record and Successes?

The reputation of a great agency is dependent on how they communicate and the results they deliver for clients. Agencies that can demonstrate success with measured metrics like return on as spend, cost of conversion, brand reach, and engagement will rise above all other agencies. 

Does the Paid Media Planning Agency Value Transparency and Communication?

Transparent communication separates mature agencies from fly-by-night shops. A true agency partner will provide clarity in reporting on all metrics, good or otherwise. It is important to ask your media buying agency about frequency of reporting, communication practices, and process for campaign strategies.

Does the Paid Media Buying Agency Use a Behavior-Focused and Data-Driven Approach?

Media campaigns are successful when driven by consumer behavior and actionable data insights. The agency analytics should be clear and accurate in order to optimize campaigns for maximum impact. Ask about the analytics software, methodology, and other tools they use to collect and analyze data. When your agency uses the best-in-class analytics software, then they can ensure your media campaigns are optimize to meet your business goals.

Does the Paid Media Planning Agency Use Customized Strategies and Tactics?

Cookie-cutter strategies are easy but do not scale. Look for an agency that is willing to ask the difficult questions, takes the time to understand your business challenges, and put together a tailored campaign strategy that is designed around your target audience, market, and objectives.  

What Technology and Tools Does the Paid Media Agency Use?

The right tool outperforms the best tool every time. It is good to know that the agency you hire is up-to-date with the latest technology, but making sure the right marketing technology is leverage is pivotal for success. Ask about how the media buying agency leverages tools and software, machine learning and automation to ensure campaigns drive results you deserve.

Is the Paid Media Agency Proactive with Optimization and Testing?

A true and tried media buying agency will know when to make adjustments and when to observe campaign performance. Proactive media buying agency have their finger on the pulse of the industry and changing market trends. Ask about their optimization process and make sure their explanation is clear and logical. It is important to work with an agency that understands how and when to optimize your campaigns. 

Is the Reporting and Analytics from the Paid Media Agency Customized?

Ask about how the agency track media buys and campaign metrics. Get examples of the dashboard they produce, find out the frequency of reporting, and if adhoc reporting is available. The right paid media agency will be able to demonstrate and articulate how they report, what they report on, and when the report is delivered to help you identify opportunities areas of scale and improvements.

Does the Paid Media Agency Fit Your Budget and Pricing?

Look for agencies that are transparent with pricing and do not penalize you for growth. Be upfront about your investment and pricing expectations. An honest and true agency will let you know if your budget range is reasonable to drive results. When you hire a paid media agency, make sure you have a decent budget available that aligns with your revenue growth expectation.

Is the Paid Media Buying Agency Willing to Collaborate with Your Company as a Partner?

Look for agency partnership instead of agency vendorship. Ask the agency how they view client relationships to understand their perspective on the partnership. Ask the agency for references so you can hear first-hand what it is like to work with the paid media agency you are considering to hire.

Does the Paid Media Planning Agency Demonstrate Industry Knowledge, Provide Helpful Insights, and Industry Expertise?

A knowledgeable media agency can make the difference to your campaign strategy. Staying updated with industry trends helps you stay ahead of the competition, test faster, and learn quicker. In order to create effective campaigns, the media buying agency must be aware of the latest industry changes that can impact your overall campaign strategy.  

2024 FULLMOON - PRIVACY POLICY