Uncover effective insights Digital landscape strategy to make winning bets
We help brands uncover meaningful insights and turn data into strategies that impact culture and engage customers. Through audits and brand planning, we help our clients cut through the noise and launch campaigns to achieve results.
Reach people across digital landscape
Everything we do is grounded in research. It’s how we drive changes in behavior. We help brands get closer to people’s needs and motivations using a range of online and offline tools and methodologies.
Study the competition to understand the opportunities
FMDM examine trends in the industry, audience and channels (from owned, to paid, to earned) across your competition. We are able to identify the white space your brand can own to cut through, make right bets, and win.
media planning and buying on the right platforms
We work with our clients to build and support long-term strategic direction, from brand positioning and product launches to audience development and attribution models to measure performance.
build Go-to-Market campaign strategies that deliver results
We work with clients to build a clearly defined position for their brand. This maximizes the opportunity to connect with your target audience, create engaging content, and have meaningful conversation online and offline.
We provide channel strategies and campaign insights that will reach and engage your audiences while driving brand objectives. We also provide guidance on how to integrate your channel marketing mix so go to market with a 360° campaign strategy.
Connecting with your audience through data
Our advertising and strategy revolves around connecting to people and delivering happiness. To achieve this, we approach challenges by following the data to guide what makes your customers happy – i.e.; solve their pain points.
Learning what your customers desire determines the creative direction, messaging tone and voice, and the digital channels we amplify your brand on.
Amplify your brand's visibility
It is not enough to show up for what people are searching for. We conduct research to find out where your brand should be showing up for your customers. Our research will uncover opportunities in the digital landscape and we use the insights to develop your digital strategy.
Additionally, we identify the most relevant digital channels to reach your customers and connect with them. This could include digital advertising, social media (paid/organic), video advertising, reviews, pr placements, branding, and more.
Make strategic Decisions to achieve business goals
Our goal is to help your brand connect with your customers. We are here to help you navigate the digital landscape and understand what your target audience wants, where they consume content, and how they do it.
Is SEO right for you? Are you investing ad dollars in the right paid platforms? We can look under the hood and help you audit your channel strategy so you can be confident in making the right business decisions to perform in your industry.
Answer the demand of your customers (be the supply)
Searching and discovery is undeniably part of how people find what they’re looking for. Whether it’s search, social, forums, or some other platform, we can help your brand be ready to be the “supply” side of the demand + supply equation.
Our approach goes beyond dependency on a single channel. We take a 360 approach to build campaigns and messaging to connect with your audience where they consume content, form opinions, read reviews, and do their research.
We make sure your brand is positioned to build awareness and capture traffic that convert into customers.
Let's Solve challenges.
Ready to make underperformance a thing of the past? Work with our team of experienced marketers. Do brave things, impact culture, win battles.
The
Really
Open Office
OUR TEAM SPANS THE GLOBE.
SKIN IN THE GAME
The marketing tricks you learn from school and books can only get you so far. We believe that real insights come from doing work and getting your hands dirty.
don't let perfect be the enemy of good
We always strive for quality, but we realize that seeking perfection can bog the process down to a standstill. Instead, we focus on doing the work, so we can learn, improve, and stay ahead of the other guy.
no bureaucracy and no BS
People matter. Titles don't. We remove hierarchical barriers so that the whole team can communicate without fussy agency nonsense.
Allow space for the mess, then execute with precision
The creative process is imperfect, unpredictable, and fickle. We give space to test and explore disruptive ideas. Then we execute with clarity and precision.
