When local businesses dive into PPC advertising, the initial results are typically abysmal. And they give up on paid advertising — consequently letting someone else capture their online customers. In local markets, unlike national markets, the audience reach is limited AND competition is relatively high. This results is either brands paying too much per click […]

Marketers love to talk about trends. They love to predict what’s going to happen next, what changes will take place, etc. Don’t get me wrong. I can spend hours on end talking about trends — it’s the geeky thing to do! But here’s the thing. I realized our marketing industry trends we talk about range […]

Because I talk to many small to medium size businesses, I get asked this question a lot. How much should I invest in my marketing? For most business owners, this question is on the top of their list. Understandably so. Business owners must be mindful about how much money they need to set aside for […]

What is an internet marketing plan? It’s hard to know where you should first focus your efforts to achieve your marketing goals. After all, there’s so much content on topics of social media marketing, content marketing strategy, search engine strategies, acquiring and building loyal customers — so much information leaving you overwhelmed and ready to […]

If you’ve used Google search anytime in your life before, then you’ve probably clicked on a Google ad — sometimes without even knowing you did. Many of you know Google as just a search engine. And you’re right. It’s the world’s largest search engine, with over 3.5 billion searches per day — that’s A LOT […]

The truth is a tough pill to swallow. When it comes to our business, we pretend everything’s fine to our peers, other business owners, and friends. You appear calm and collected on the surface, but we’re unsure of the future of our business. You create the public perception that business is booming, when in reality, […]