The holidays give everyone a chance to make 2020 a little brighter. But this year, holiday shopping is shifting — and ecommerce must adjust.

Let me set the record straight. Forget the idea of scaling or so-called growth-hacking your eCommerce business from $0 to $1M or $5M in 30 days. “But Derek, so many eCommerce experts are selling their secret strategies of how they did it online.” Yes, and if you’re feeling generous, go ahead and pay hundreds or […]