Banks Power
Scaling Automotive Aftermarket Ecommerce
Diesel truck aftermarket performance leader
Banks is a leader in aftermarket diesel performance parts and upgrades, faced with increasing competition online, particularly with optimizing user journeys at the top of the shopping funnel. The primary objective is to scale their aftermarket performance ecommerce and brand across online channels. Additionally, brand awareness continues to be challenging with new market competition. To address these challenges, Banks tasked FMDM to increase its brand awareness and engagement with pickup truck and auto enthusiasts, elevate and expand brand through video content, social media, audience targeting, and site optimization.
The ultimate goal of these initiatives was to boost user visibility and drive higher conversion rates, thereby improving overall ecommerce sales and support the company’s growth in the competitive aftermarket performance parts and accessory market.
OUR Services
- Paid Search
- Paid Social
- Conversion Optimization
- Shopify eCommerce
- SEO
- A/B Testing
- Content Strategy
measured Metrics
Increase in Revenue
+60%
Increase in Traffic
+26%
measurable roi
+845%
The Challenge
Through thoughtful planning and cross-channel strategy, FMDM helped Banks launch a new aftermarket product, the PedalMonster throttle booster, with the main goal of reaching auto enthusiasts looking to reduce pedal lag and improve throttle response of their vehicle. With existing competitors like Pedal Commander, FMDM set our sights to build momentum for the PedalMonster.
Putting Creative to Work…
During this process, we used the following playbook:
- When putting together the go-to-market strategy, we knew that educating auto enthusiasts that our product is better and safer will be important to differentiate Banks from the competition.
- We focused on two truths: the patented reverse safety technology and mobile app controls. We highlighted the importance of safety and performance to vehicle owners while ensuring key features were prominently featured in our messaging without overshadowing our other Banks products.
- For product pages, we worked to optimize image sizes, content clarity, key features, and testimonials, and social proof. This focus pushed the creative strategy forward, which reinforced our message across all channels and tactics including paid search, YouTube video ads, programmatic display, email, digital banner ads and organic social media.
- When the PedalMonster was officially announced, the strategy and execution proved flexible enough to embrace the exciting news without needing to re-concept or overhaul our tactical approach. Experimentation and testing allowed us to prioritize and adjust content, ensuring that the most important features and elements were featured to enhance user experience and customer journeys.
Outcome
Our goal was to launch the PedalMonster and ramp up our campaigns over 6 months.
Instead, we exceeding sales forecast within the first 3 months of the campaign – surpassing expectations to become one of the best selling products in the history of BanksPower.com.
By implementing the insights from user feedback and testing, Banks successfully increased traffic and revenue exceeding forecast by 20% for the PedalMonster throttle booster.
The optimized product page improved customer experience and contributed to measurable improvement in ecommerce engagement and revenue. As a result, Banks continuously enhance its customers’ online shopping experience.
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Promoted Media
"FMDM has been our Digital Agency of Record for many years. Their team constantly keep our brand relevant and drive growth even in the slowest periods. Their superpower lies in the fact that they care deeply about our business. We have seen great ROI from their work and highly recommend them."
