Diversify your team if you want to succeed The strangest thing I’ve seen in my career is the similarities in characteristics and traits in the same team; we call that “fit.” People hire others who are like them. When I was hiring for positions at my previous companies, I believed that in order for the […]
Know where you stand in your interview During interviews, I’d like to know the applicants’ strengths and weaknesses. I like to find out if they have helped or hindered their progress. I’m surprised at the number of people who don’t have a clue what their true skills or flaws are, much less know how to […]
Do you need help getting started with your social media marketing strategy? Here’s the situation. You run an eCommerce business. You have social media profiles. But nobody engages with your content. Like any savvy business owner, you’re clear on one thing — you need traffic to your website. You have a few options. Google Ads. […]
Black Friday is the biggest shopping season for retailers. The sales generated in one day can contribute to over 60 percent of the year. Hundreds of deal-seekers flock to stores every year ready to shop. For one brand in particular, Black Friday was an opportunity to share the company’s purpose with the public — customers, […]
Brands are sold packaged digital marketing lies every day across the world. From search and social media to content marketing, there’s a growing distrust from brands about what they’re actually getting. In this article, I’m sharing 86 digital marketing lies (myths) you need to be aware of when talking to marketers. Keep on reading to […]
If you are wondering why you’re not getting as many new clients as before — the reason is an obvious one. Your competitor is getting them. When I was running digital marketing at LegalZoom, lead generation drove 80% of our business. We focused on our Google Ads optimization and landing page conversions like our life […]
 Picture speaks louder than words  Here’s a screenshot taken on 8/23/2018 for my own name “derek chew” in Google image search.  I captured the first fold of the results page. It contains a total of 36 images; 9 per row. At a glance, there’s a professor with the same name who’s dominating […]
Social media has influenced every interaction we have online. Social media allows you to engage all your friends and their connections. From sharing our latest news, what happened to our friends throughout the day, to sharing a picture of someone or something that we are proud of. This wasn’t possible 15 years ago. You and […]
It happens like clockwork every year. It’s as sure as the sun rise and sun sets. Just like sure things in life – tax & death. With solid Black Friday / Cyber Monday eCommerce strategies from experienced marketers at Fullmoon Digital, you’re already steps ahead in the game. To say your brand and business don’t […]
Warning! You’ll like what you’re going to read 🙂 Experts say that is no better way to get leads than to ask for them. So here I am, not just asking, but giving you eleven undeniable reasons why you should outsource online marketing for your company. If you’re an eCommerce business, by the end, if […]
Every marketer knows about the standard 3 Ps or 3 Ms or 3 Ws of marketing. Hundreds of articles have been written about the 3s, and hundreds of thousands of people have attended seminars to listen to their marketing idols impart wisdom on these 3s. But there are more than just P, M, and W. […]
Your brand must acquire new customers consistently. Right? Customer acquisition is every brand’s priority. I hope so. But in order to get new customers, you must first reach people who are unfamiliar with your service or products; your new sources for customer acquisition. And that means thinking beyond your email list and your brand traffic. […]
It’s funny when I meet with clients who are leveraging content marketing, they frequently bring up one of two things… Either they don’t have time to produce consistent content OR They have a difficult time getting their content to gain traction, and higher visibility in search engines. Now, if you’re thinking that it must be […]
Once in a while, a great story pops up about a startup life and experiencing growth, going on hiring sprees, and closing huge round of funding to fuel expansions. I love reading those stories. I especially enjoy it when it happens to be someone I know! I get excited and cheer for them because it’s […]
