Every B2B ecommerce founder eventually encounters a frustrating contradiction. Your business has proven its model and gained traction, customers keep coming back, and clear opportunities for growth present themselves everywhere you look. Yet the very investments needed to capture this growth remain tantalizingly out of reach. You need better technology infrastructure to handle more volume, […]

Introduction For B2B ecommerce brands, few metrics matter more than customer acquisition cost. Yet across virtually every industry and channel, CAC has been climbing steadily over the past several years, creating a profitability crisis for businesses that depend on paid acquisition. What used to cost $50 per customer now costs $75 or $100. Channels that […]

Introduction When you are running a B2B ecommerce business with a limited advertising budget, watching enterprise competitors dominate search results and social feeds can feel overwhelming. These larger brands often spend hundreds of thousands or even millions of dollars monthly on paid advertising, creating what seems like an insurmountable barrier to entry. However, the reality […]

The traditional approach to the fourth quarter is dead. Brands are still operating on a defunct playbook that views October through December as a chaotic sprint – the “Super Bowl” of the year, and an end-of-year peak, followed by a necessary collapse in January. The Old Q4 Trap The outdated strategy involves six months of […]

If you’re a CMO paying a monthly agency retainer, ask yourself this: When did you accept that your agency gets paid whether they deliver results or not? The typical agency retainer model guarantees your holding company agency $100k-$150K every month. Win or lose. Hit targets or miss. Launch campaigns that move the business or produce […]

The Blind Decision-Making Crisis: Museums Operating Without Insights Museums face a critical strategic disadvantage: most operate without comprehensive data analytics guiding their decisions. Research reveals that 78% of museums have adopted or plan to adopt data analytics tools—which means 22% still operate essentially blind, making marketing and operational decisions based on intuition, anecdote, and guesswork […]

The Attention Economy Crisis: Museums Competing in a Distraction-Saturated World Museums face an unprecedented challenge: they’re no longer competing only with other cultural institutions, but with the entire entertainment industry. Research reveals that museums now battle “slick commercial experiences and streaming services” for audience attention. Immersive entertainment venues like Outernet London attracted over 6 million […]

The Invisible Museum Problem: When Your Institution Doesn’t Exist Online Museums face a stark reality in 2025: if you can’t be found online, you effectively don’t exist. Research reveals that insufficient online presence represents the single largest barrier to museum accessibility, cited by 44% of potential visitors. Yet despite this undeniable evidence, countless museums maintain […]

The Generation Gap Crisis: Why Museums Are Losing Young Audiences Museums across America face a sobering reality: their audiences are aging, and younger generations aren’t replacing them. At the San Francisco Museum of Modern Art, having 45% of visitors under 35 is considered exceptional and “the envy of peer institutions”—which reveals how dire the situation […]

The Empty Galleries Problem: Understanding the Visitor Attendance Challenge Museums across America are facing an unprecedented attendance crisis. While the pandemic accelerated this trend, the warning signs were evident long before 2020. Today’s museums are operating at approximately 80% of their pre-pandemic visitor levels, with many institutions struggling to bring audiences back through their doors. […]