Author: Derek Chew

Derek Chew is the CEO of Full Moon Digital, a performance-driven digital agency specializing in eCommerce and aftermarket brands. With over two decades of digital marketing experience, Derek brings a sharp strategic lens to every engagement. Known for his ability to connect the dots across the digital ecosystem, he has helped countless clients—from emerging DTC brands to complex B2B organizations—scale profitably through data-backed media strategies. At Full Moon Digital, Derek leads a high-performing team of strategists, analysts, and media buyers, all working within the systems he’s developed over years in the space. His hands-on leadership style keeps him closely involved in campaign strategy, creative performance analysis, and growth forecasting. Derek and his team have successfully partnered with clients across industries, including aftermarket auto parts, SaaS, entertainment, high fashion, health & wellness, and consumer goods—delivering full-funnel results and long-term ROI.

How Customer Excellence As A Service (CEAAS) Can Change Your Business

Google Ads Specialist

8 Ways To Make Your Website More Mobile-Friendly

10 Guaranteed Strategies to Boost Your Social Media Engagement

Navigating the world of social media can be tricky whether it be for yourself or if you are managing a business. With all of the things you can do on social it might be hard to decipher what is right and what is wrong. For a change, we’re not going to focus on the tactics, […]

The Confession Of An Entrepreneur

A Step-by-Step Guide to Win in Google Shopping

4 Ways To Keep Clients Around For Years

Hey, Marketers! Ask More Dumb Questions

Digital Marketing Assistant

What Failing 3 Times Taught Me About Starting a Business

SEO Analyst

5 Things That Will Make Customers Buy From You

Perspective In Life Will Get You Through Everything (If Not Most Of It)

The myth of a perfect client

For most companies, “closing the perfect client” means “identifying the ideal prospect” and that’s a mistake. “But Derek, that’s exactly what the perfect client means!” Perhaps, but I beg to differ. Don’t ask me what my perfect client looks like. There’s no such thing as the perfect client, or brand, or business — what client […]

4 Creative Auto Parts Online Marketing Ideas

The U.S. is the second largest automotive market in the world, according to Statista. Even though the auto parts marketplace is dominated by major players both offline and online, smaller to medium automotive business can still thrive with the right internet marketing strategies. In this article, we’ve put together ideas on how to effectively compete […]

Author: Derek Chew

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