Author: Derek Chew

Derek Chew is the CEO of Full Moon Digital, a performance-driven digital agency specializing in eCommerce and aftermarket brands. With over two decades of digital marketing experience, Derek brings a sharp strategic lens to every engagement. Known for his ability to connect the dots across the digital ecosystem, he has helped countless clients—from emerging DTC brands to complex B2B organizations—scale profitably through data-backed media strategies. At Full Moon Digital, Derek leads a high-performing team of strategists, analysts, and media buyers, all working within the systems he’s developed over years in the space. His hands-on leadership style keeps him closely involved in campaign strategy, creative performance analysis, and growth forecasting. Derek and his team have successfully partnered with clients across industries, including aftermarket auto parts, SaaS, entertainment, high fashion, health & wellness, and consumer goods—delivering full-funnel results and long-term ROI.

4 Things That Kept Me Going (And Fighting Harder) After Getting Laid Off

COVID-19: Lockdown with Thought Leader Derek Chew

Improving in Lockdown: 5 Things to Keep You Busy and Focused

COVID-19: Lockdown with Thought Leader Caleb K. Coy

Caleb K. Coy transcript by Scribie Bryan Shue: So I start off a thank you so much for answering my call to action. And there is coloration recently about everything is going on right now and I really appreciate you spending some time with me this warning to talk about yourself and your organization, and […]

COVID-19: Lockdown with Thought Leader Thomas Bosilevac

Kirsten Larson: Okay, so my name is Kirsten Larson, I’m with fullmoon digital, and we just wanted to get in touch with some people that we consider to be influencers or influential and get your take on the world, we’re living in today and what’s happening in business and how to cope with it and […]

COVID-19: Lockdown With Thought Leader Matthew Kuchera

Auto Dealerships Are Opting Out of Co-op Dollars (4 Reasons Why)

The race to improve digital marketing for dealers is on. We wrote about must-have PPC campaigns for auto part eCommerce sites and why outsourcing digital marketing for aftermarket auto parts makes sense. Therefore, I am certain that auto dealers will benefit from outsourcing their digital marketing as well. As dealers compete to grab car buyers’ […]

Meanings Behind a Company Logo: The ?

Every company has a reason for their logo — it is symbolic of who they are, it represents the characteristic of their culture, team, and leadership style. It is where they draw their values from. And more importantly, it drives the very existence of their team. Fullmoon’s logo is the wolf. Being a true wolf […]