Know Your Target Audience to Fuel Your ROI
Improve your marketing with relevant audience targeting
Strategies that consider consumer needs, preferences, and lifestyles, interests, behavior, and characteristics. Data points that influence how audiences are segmented and campaigns are launched.
With audience targeting, your brand define audiences by their needs, psychographics, interests, demographics, geography, and online behaviors. You use this understanding to craft messages that means something to the right audiences.
In other words, audience targeting enables your brand to deliver personalized experiences to every single customer across digital channels.
Reach Target Audience
Advanced targeting strategy that is designed to get your message to the best audience segments that are most likely to take action.
Precision Dataset
Identifying demographics and psychographics are pivotal to design and launch effective marketing campaigns.
Researched Insights
Elevate your brand and message with accuracy of your customer's needs and wants. Creating campaigns with higher likelyhood to convert.
Consider a Top-Notch Audience Targeting Agency
Precise audience segments gives you the advantage your business needs to stay ahead of your competition.
As an audience targeting agency, Full Moon builds audience segments around:
- location
- interest
- past behavior
- transaction data
- similar customer segments
- prospecting new customers
- age groups
- genders
- and many other criteria for precise campaign targeting
Campaigns without audience targets is like throwing spaghetti at the wall, except in this case you’ll be wasting your advertising budget without maximizing your results.
Careful audience development can supercharge your campaign targeting and get the people who are ready to buy coming to your website, looking at what you have to sell, and then buying from you – ultimately increasing your revenue.
We Turn Numbers into Narratives, and Ultimately Revenue
Knowing what type of people want to buy from you is key information that empowers your campaign. Who wants to spend money marketing to the wrong group of people, right?!
Full Moon uses audience marketing in the following ways:
- Quickly test different audiences and find your ideal customers to launch and scale campaigns.
- Target spending behavior; who better to market to than then people who are already shopping.
- Increase top funnel qualified traffic based on specific interests and groups.
- Understand what audience is driving your growth
- Capture attention of your customers, new customers, and people who did not know about you yet through campaigns.
Audience targeting FAQs
What is a target audience?
Audience targeting involves categorizing potential buyers into groups that share common traits. Full Moon uses this approach to allow businesses to tailor experiences specifically for those who are most inclined to purchase their products or services.
How does Full Moon define my target audience?
Our data experts build audience targets by identifying and grouping potential customers based on shared characteristics. This process involves analyzing various factors such as:
- Demographics – age, gender, income, education, and location.
- Behavioral Data – purchase history, website interactions, and email engagement.
- Interests and Preferences – hobbies, lifestyle choices, and content preferences.
- Psychographics – attitudes, values, and motivations.
By understanding these aspects, our PPC experts businesses can create more personalized and effective marketing strategies to engage their target audience.
How can Full Moon help me reach my target audience?
Our PPC team will use the audience segments in campaigns from prospecting to retargeting tactics. Additionally, SEO experts can also study the audiences to develop content through organic results.
What industries does Full Moon work with?
We help ecommerce websites, B2B companies, travel and hospitality, nonprofits, aftermarket automotive, real estate software, museums, and much more. Our digital agency can handle campaigns in practically any industry.
How does Full Moon measure the success of an audience?
With audience targeting, we will measure both awareness and performance.
We measure reach and engagement for awareness campaigns. Serve ads to the most relevant people at the best CPM bids. The lower CPM we optimize for (and remain targeted), the further we will stretch the campaign budget.
Performance metric will focus on conversion and ROI based on retargeting and remarketing to audience segments that have engaged with your website, content, or products.
Who will be my point of contact once I become a client?
This is probably the best part. You have direct access to our team through Slack or Teams or any other tools your business uses. There’s no ticket system, no middle man, and no queue. If you have a question about your digital strategy, your Full Moon team is just a message away. You are in a partnership with Full Moon, not a vendorship.
Why work with Full Moon
It’s our legacy. Full Moon was born out of witnessing brands being mistreated by digital agencies and media companies. Brands were charged up to 20% of media fees of advertising spend – while their campaigns were managed by entry-level employees. Template strategies. No critical thinking. Brands were punished for growth. That was unethical.
The large holding companies have hundreds/thousands of employees, countless awards, and recognized as industry leaders at conferences. We know the truth of what happens if you are not in their top 1% of their profit ledger.
The question to you then…are you ready for change? If so, then we are then we are your option for consideration.
