Digital Marketing Agency for the Arts and Museums
Full Moon is a digital marketing partner for ambitious museums and arts organizations. We understand your passion; we amplify it to grow your audience, increase your revenue, and secure your legacy.
The digital world is a noisy place. To stand out, you need more than just a marketing plan; you need a partner who is as invested in your success as you are. We are that partner. We are an extension of your team, dedicated to navigating the complexities of the digital landscape so you can focus on what you do best: inspiring your community. Together, we will build a strategy that not only reaches your audience but also builds a lasting connection.
“We are amazed at the timely response we get from Full Moon and their willingness to go above and beyond.” – Emily N., Assoc. Director of Marketing
Increase in reach to new audience segments
Increase in clicks to website
Campaigns launched
Increase in ad CTR from Google Ads and Google Ad Grants
Improve the customer experience through data-guided creatives, messaging, and campaign activations.
Increase traffic, memberships, and ticket sales. Full Moon builds complete media campaigns across search and social media to maintain consistent growth.
We’ll keep your museum top of mind, and increase your overall reach to people searching through search and social channels.
We connect you with new audiences, locally and globally. Our data-driven approach ensures your message reaches the right people at the right time, maximizing your marketing efficiency.
In the arts, creativity is paramount. We develop compelling, data-informed creative that cuts through the noise, reduces ad fatigue, and drives ticket sales, memberships, and donations.
We are experts in creating a holistic marketing mix that delivers a tangible return on your investment. From Meta and Google to CTV, we’ll build a cross-channel strategy that achieves your goals, whether it’s selling out a blockbuster exhibit or growing your member base.
We're a Premier Google Partner. Highest level of support, insights, and custom strategies.
Highly targeted audience test and target to achieve highest level of relevance for your media campaign.
Platform audience targeting with high level of intent-driven segments.
Custom strategies, targeted audience segments, ACOS optimization, etc.
Drive innovation and testing through Bing Ads ecosystem to execute paid media campaigns that deliver impactful outcomes.
Advertising and content with data-creative media strategy that is measured and optimized to deliver results.
Increase Your Brand’s Visibility on the Big Screen with CTV Ads
Structured media and advertising campaigns across Meta, Google, Audio, Display, and CTV channels to reach and attract audiences targeting interests, behavior, and location.
We are amazed at the timely response we get from Full Moon and their willingness to go above and beyond.
Making art accessible to everyone – touch the past, experience the present, and imagine the future. Discover and experience art.
How can Full Moon help? Digital marketing strategies, cross-channel media placements, and drive marketing initiatives.
Stay ahead of trends in the arts sector to create better brand-to-customer experiences — causing an increase in engagement and reach.
It is important for your arts organization to own your campaign, data, and reports. We leave no stones unturned to forge strong relationships.
Launch campaigns that is focused and fine-tuned to specific audiences and locations to maximize engagement and action.
Drive event awareness and ticket sales for exclusive live concerts — pop, rock, EDM, folk, hip-hop, reggae, country, and more.
We build very targeted campaigns across digital ecosystem, using videos, images, messaging, and audio ads. Our comprehensive campaign strategy makes sure that our ads are seen by people who are interested as they spend time across search, social, audio, and tv platforms.
We measure metrics from the top funnel through ticket purchase and make adjustments to maximize advertising budgets to sell out every live concert and music event for your venue.
From free exhibits to ticketed exhibitions, we work with arts and museum organizations like yours to draw people both locally and around the country.
Museums don’t need to adopt every tool or strategy at once — we help you choose the right ones. Whether it’s transitioning to digital membership, exclusive events, or using audience data to create smarter campaigns, we empower museums to focus on what they do best: educating and inspiring their communities.
When combined with thoughtful strategies and creative outreach efforts, it helps museums deliver more meaningful experiences to their audiences.
Memberships keeps the museum alive, active, and thriving. As membership grows, that means more people are getting access to arts, education, and connecting within communities. We help museums drive memberships through different channels and membership marketing initiatives throughout the year to hit your goals.
Fullmoon Digital crafts customized strategies for each exhibition type. For permanent collections, we focus on sustained engagement through content marketing and SEO to maintain steady visitor interest. For temporary exhibitions, we implement time-sensitive campaigns utilizing geo-targeted paid media across platforms like Meta, Google, and CTV to create urgency and boost attendance. Our data-first creative strategies reduce ad fatigue and keep costs low, ensuring effective promotion for all exhibition types.
Fullmoon Digital specializes in the arts and museum sector, partnering with organizations across various budget sizes and markets. Notably, we’ve been named the agency of record for Crystal Bridges Museum of American Art and the Momentary, where we execute campaigns across digital channels to enhance audience engagement and diversify visitor demographics.
We prioritize metrics that align with museum goals, such as ticket sales, membership conversions, event RSVPs, and audience engagement. Our analytics dashboards provide clear visibility into ROI and mission-related impact, enabling museums to understand the effectiveness of their digital campaigns comprehensively.
Absolutely. We employ a mix of lead generation, remarketing, content marketing, and email strategies to build long-term relationships with your audience. Our approach focuses on driving repeat engagement and memberships, ensuring sustained growth for your institution.
Our media mix often includes Meta, Google, YouTube, and programmatic channels. We also explore platforms like TikTok or Pinterest based on the target demographic and the nature of the exhibition. This diversified approach ensures we reach audiences effectively across various digital touchpoints.
We collaborate closely with your curatorial and marketing teams to understand your voice, visuals, and educational priorities. Our content creation process is collaborative, ensuring alignment with your brand and maintaining the integrity of your institution’s identity.
We plan flexible campaign structures that allow for budget shifts and increased focus during key moments. Our team is experienced in scaling efforts quickly for high-traffic exhibitions or fundraising events, ensuring maximum impact during peak periods.
We understand that museums have multiple stakeholders—from curators to board members—and we’re experienced in creating workflows that accommodate input, review cycles, and compliance with institutional guidelines. Our collaborative approach ensures smooth project progression while respecting your institution’s internal processes.
