Marketing agencies have known about these secret for a very long time.
In fact, consumers have been conditioned for so long that we no longer think twice about seeing these words in advertisements.
After decades of testing, marketers have finally succeeded — they’re reducing your perceivable risks, adding value to you, and getting you to buy.
It’s the key to unlocking your customers wallet.
Direct marketing agencies are masters of their craft — and it’s proven in the advertising messages you see every day — both offline and online.
13 powerful and effective words in marketing:
I’ve added one example for each word — you may have come across them when you are shopping or searching.
- Free – “30-Day Free Trial. Sign Up Today!”
- Now – “Shop Now and Get 20% Off Your Order”
- You – “Learn How You Can Speak French in 30 Days”
- Save – “Save 30% Off Resort Booking Fees”
- Money – “10 Ways To Save Money for Retirement”
- Easy – “We Make It Easy to Send Files to Anyone, Anywhere.”
- Guarantee – “There Is No Better Guarantee Than Ours.”
- Health – “14 Ways To Better Health Habits”
- Results – “Get The Results You Deserve”
- New – “Get New Leads Delivered To Your Inbox Every Day”
- Love – “Do You Love Chocolates? Get Free Samples Now.”
- Proven – “Sign Up To Learn More About Our Proven PPC Tactics”
- Safety – “Get More Safety With Doorbell Cams”
Will there be a huge difference in the results? You will have to test your ad copy for your specific business and see what works for you.
That depends on your product or service. But I can guarantee there will be a difference.
Tell us what you think about this?
