The U.S. is the second largest automotive market in the world, according to Statista. Even though the auto parts marketplace is dominated by major players both offline and online, smaller to medium automotive business can still thrive with the right internet marketing strategies. In this article, we’ve put together ideas on how to effectively compete […]
Pickup trucks are gas guzzlers. Perhaps. Thanks to fuel efficiency technology improvements, pickup trucks like the Ford F-150 or the Chevy Silverado 1500 are getting reasonably good mileage off the lot these days. Truck ownership has expanded to the masses beyond it’s rural applications. That means, the addressable market for truck owners is growing. In […]
Ugly sweaters, cool toys, and gift baskets are not the only thing that sell like hot cakes for the Christmas shopping season. Auto parts fly off the shelves too — at least it can if you have a plan in place to sell online. Shopping for auto parts, but not from Santa’s workshop Auto parts […]
I wrote about PPC mistakes every pay-per-click marketer should avoid recently – 12 important ones to be exact. But in this article, I’ll share with you the 5 common ppc mistakes pros make that may seem obvious to even the novice ppc marketer. From my years of experience in PPC management, everyone make mistakes along […]
Writing ad copy for auto parts is different, more complex than many industries. The number of SKUs and combinations by year, make, and model can give any ad copy writer a migraine. From my experience, automotive PPC ad copy tend to be generic; for whatever reason — but my hunch is because it takes less […]
Auto parts PPC management is unique and significantly different than selling jeans, handbags, or shoes online. With fashion and apparel, you have variants of size and color. If you already know the shoe design you want, all you have to do is pick your size and you are done. When it comes to ppc management […]
